Hashtag Marketing: Boost Social Media Effectiveness Up to 40%

1. Hashtag
Marketing:
Boost Social
Media
Effectiveness
Up to 40%

5. 1. Unique, Relevant, and Memorable
Just like with content, your hashtags have to be unique, relevant, and memorable.
Unique
I’m not talking about finding words that have never been used, because you’ll never find any. I’m
talking about choosing keywords that illustrate your brand, keywords that are specifically
describing the content, or keywords that you believe would appeal the most to your target
audience.
Here’s what I suggest: When placing hashtags into your posts, don’t even think about plagiarism.
Get inspired by others but never copy-paste someone else’s hashtags, especially multiple at one
time.

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7. Relevant
Relevant hashtags are way more beneficial and useful than general
hashtags. In most of the cases, a proper audience targeting is all that it
takes for you to conduct an effective hashtag marketing campaign.
Memorable
If you’re serious about building a brand through social media, it is very
likely that you’ll want people to remember your name. By effectively taking
advantage of hashtags, your brand’s awareness is going to reach new
heights. You can speed up the process by finding memorable words that
would make up your hashtags.

8. Hashtag Your Posts on Multiple Social Channels
Even though Twitter was the first social platform to implement hashtags, the
others quickly followed. Now, you can use the “#” on every big social platform
except for LinkedIn.
If the main reason to employ hashtags is to help your brand gain more
exposure, using hashtags across more than one social channel will logically
improve your brand awareness across the board.
Moreover, you can create a sort of connection in your target audience’s
brains by using the same hashtags on multiple platforms. People instinctively
detect patterns, so encourage them to do so by targeting the same audience
on different channels.

9. 3. Always Work with Your Target Social Platform
in Mind
The purpose of hashtags remains untouched.
However, each social platform has its own “rules.”
For example, Twitter users do not appreciate posts
with more than two hashtags, while users on
Facebook have no problem with it. Here are some
short guidelines for including hashtags on the most
popular social platforms:

10. ● Instagram – The maximum number of hashtags is 30. However, according to a Bufferapp
report, you should try sticking to less than 11 hashtags for each post, in order for the post to
show higher engagement performance.
● Twitter – Twitter restricts the character count for all hashtags. In order to play by their rules,
you should limit your hashtag use to a maximum of two hashtags per post.
● Facebook – Ideally, you should include two hashtags at most. One should be a popular
hashtag and the other should be branded hashtag or a descriptive one.
● Google+ – You can use hashtags on Google+ to discover and join specific conversations
on specific topics. By clicking the hashtag button “#”, you’ll come across related content.
● Pinterest –You should stick to two hashtags per post. Focus on your unique hashtags.

11. 4. Keep it Short and Concise
“Hashtags are supposed to be short and concise. Every time you’re writing them, pay
attention to this rule. If they’re too general, you’re likely to be using the wrong words.
Effective marketing is always targeted marketing.” – J.D., Digital Marketing Specialist
at Rush My Essay.
So if you target your audience well and you also manage to capture their attention,
you’ll improve your conversion results.
However, if your hashtags are general and wide, you’ll attract people that only plan a
visit. They’re not serious about moving forward. They’re not there to stay.
So they’re not really your audience. They could be, but the chance is much, much
lower. Keep it short and concise and you’ll improve your targeting.

12. 5. Align Your Hashtag’s Message with Your Brand’s Message
Ideally, you should have already developed a brand message. Your brand
message stands for everything you do.
It is your way of saying “choose me over them”, so focusing on a powerful
message is essential for the survival of every company. It’s a rough
marketplace because the competition is big in almost every niche.
Now – you can take advantage of hashtags to expose your brand’s message
to the public. Who knows? Maybe your message is so strong that I’ll make
your brand go viral in certain circles.

13. Conclusion
Hashtag marketing is a truly interesting field. As a
digital entrepreneur, small businessman, or marketer,
you should learn everything about hashtags.
It won’t take you very long. When you understand
everything about them, you’ll become more
resourceful. Your new social campaigns will be
optimized with hashtags, generating more traffic and
better leads over time.

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15. THANK YOU