This document provides guidance on setting realistic expectations for social media marketing. It emphasizes that social media marketing is a marathon, not a sprint, and requires a consistent long-term content strategy. Unrealistic goals like millions of followers in a few months will not be achieved. The purpose of social media marketing is to engage with current and potential customers to build loyalty over time, not immediately generate sales. Understanding industry benchmarks and the scope of an agency's work is important for setting achievable goals. Communication between clients and agencies is also essential for campaign success.
Event Hacks: 6 Instagram-worthy photo moments for your next eventPeatix
Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb
Follow us for more event marketing #peatips and #eventhacks.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Event Hacks: 8 ways to transform attendees into your event ambassadorsPeatix
Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh
Follow us for more event marketing #peatips and #eventhacks.
Event Hacks: Raising the profile of your projectsPeatix
Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cakfVD.
Follow us for more event marketing #peatips and #eventhacks.
Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?
Event Hacks: 6 Instagram-worthy photo moments for your next eventPeatix
Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb
Follow us for more event marketing #peatips and #eventhacks.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Event Hacks: 8 ways to transform attendees into your event ambassadorsPeatix
Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh
Follow us for more event marketing #peatips and #eventhacks.
Event Hacks: Raising the profile of your projectsPeatix
Give your event the attention it deserves. Get the word out about your event with 5 key tips from three experts in media, public relations, and social. media.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cakfVD.
Follow us for more event marketing #peatips and #eventhacks.
Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Event Hacks: 5 mistakes to avoid when promoting your event on FacebookPeatix
Just created a Facebook event page? Don't stop there. Maximize the potential of Facebook event pages by avoiding these 5 common mistakes organizers commit with their event pages.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cVDW44.
Follow us for more event marketing #peatools and #eventhacks.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Grow your business with best digital marketing tips. these are useful for small and local business. You can generate more traffics and business by following these.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Event Hacks: 5 mistakes to avoid when promoting your event on FacebookPeatix
Just created a Facebook event page? Don't stop there. Maximize the potential of Facebook event pages by avoiding these 5 common mistakes organizers commit with their event pages.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2cVDW44.
Follow us for more event marketing #peatools and #eventhacks.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
Wondering how to grow your Twitter following? Need an easy way to double your website traffic and increase sales?
Rebekah Radice and Ian Cleary with RazorSocial will tell you how you can turn Twitter into a lead generating and follower growth magnet!
http://www.postplanner.com
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Grow your business with best digital marketing tips. these are useful for small and local business. You can generate more traffics and business by following these.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.
You have to do more than social media. You have to do social marketing.
Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how to:
Staff your social media team and get your entire organization on board
Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest into powerful lead generation channels
Incorporate social marketing into every stage of your sales funnel
Effectively measure social marketing to determine real business ROI
Digital marketing strategies offer brands the ability to create, monitor, and modify campaigns with the greatest of ease, but many still doubt the effectiveness of a true digital strategy.
It should be said that a full spectrum approach utilizing all available ad platforms will yield the most positive results, and if you want to succeed within the digital landscape, social media marketing needs to play a part in your success.
How To Measure Influencer Marketing ROIThomas Jacob
The Complete Brand Marketer’s Guide:
As social media has grown to become part of everyday life for most people, businesses have recognized its potential for marketing. The problem is that it is now too big. How do you make your brand stand out from the millions of other posts, statuses, pictures, videos and other types of social media content?
2013 Definitive Guide To Social MarketingAutonomy Hub
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.
You have to do more than social media. You have to do social marketing.
why should i read the definitive guide to b2b social marketing?
Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving
towards the idea that every marketing campaign must be social.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. A GUIDE TO MANAGING YOUR SOCIAL
MEDIA MARKETING EXPECTATIONS
2. WE'VE HEARD IT ALL BEFORE
“We want 200,000 YouTube views in three months”, “I would like to sell 30,000 pieces of
product in the first months” and our favourite, “I think one million Facebook fans in six
months is reasonable.”
Plain and simple, these goals are unrealistic.
It’s our job as your marketing and PR team to manage your expectations properly so that you
can understand the relevance and importance of our contribution towards the overall growth
of your brand. Without taking the time to do this, no one
will be happy with the results, including us.
Here are some things to remember to ensure success and keep you sane.
3. IT'S A MARATHON, NOT A SPRINT
As cliché as this sounds, it couldn’t be more true.
The idea of going ‘viral’ has poisoned the general
understanding of how social media works.
While a video may go viral, meaning it garners massive visibility in a very
short time, social media is NOT a quick solution for success.
A consistent and compelling content strategy must be put into place over the
long term in order for you to see significant results.
4. UNDERSTAND THE PURPOSE
BEFORE YOU START
If a client ever asks “What sort of sales should I expect to see from this campaign?”
we immediately understand that there is a disconnect between what the client thinks
digital marketing does and what it actually does.
The purpose of digital marketing is to expand visibility and brand awareness and to
spark new conversations about you that can lead to new fans funneling back to your
social media accounts or website.
The sole purpose of social media marketing is to engage in conversations with
existing and new fans and potential customers, to build increased loyalty which can
ultimately be converted into sales.
5. KNOW YOUR TARGETS
TO SET REAL GOALS
It is important to understand your target industry as a whole so that you know
what the best case scenario actually is.
This will be an immense help when creating the goals you wish to achieve from
your marketing campaigns.
6. UNDERSTAND THE SCOPE OF THE WORK
We can’t stress enough how critical this is. Not all digital marketing is the same, and in
fact there are several ways that it can be executed, with a wide variety of focuses.
You must choose the right agency to deliver what you need it to, on the platforms that
your business needs. So understand what type of firm you are speaking to before you
approach them to run a campaign.
7. ACCEPT THAT DIGITAL MARKETING
DOESN’T HAVE ‘TYPICAL’ RESULTS
“What are the typical results?” must be the most common question
we get asked when approached by any new client.
There are a lot of factors that a digital marketer can control
that can really determine the effectiveness of a campaign.
However, there are a lot of outside factors that digital marketers can control,
such as demand for new stories within your specific niche, how much opportunity in that
niche exists, and how well your story resonated,
that will ultimately be the deciding factors.
For us every client and every campaign is different.
8. COMMUNICATE.
WE’RE IN THIS TOGETHER!
In order to make sure your goals are on point and to further make sure that your agency
are working effectively to achieve these goals, you need to be communicating!
If you come to the table with a goal and then disappear for a month it becomes incredibly
difficult for them to manage your goal as they continue to work on your behalf.
If you are going to run a digital or social marketing campaign, understand that your
involvement and ability to stay productive throughout the
process will be instrumental to its success.