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The power of social media

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The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics are highly engaged on social media and details two case studies of how organizations like the CDC and NBA market to Hispanic audiences on social media.

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The Power of Social Media A Perspective of Online Hispanics And Social Media Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director
Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media
Social Media - Why Social Media? 3 out of 4 people in America use Social Media Technology
Which Forums ,[object Object],[object Object],[object Object],[object Object],Source: Hispanics users on Facebook & Twitter, Social Media Spanish Blog
Facebook ,[object Object],[object Object],[object Object],[object Object],Source: A Beginner's Guide To Facebook: Learn The Basics Of Facebook by Susan Ng “ Helps you connect and share with the people in your life.” –Facebook
Facebook Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Continued ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: A basic guide to understanding language used on Twitter by Gene Patterson Twitter: online social networking and microblogging that enables its users to send and read text-based posts of up to 140  characters
Twitter – Terminology 101 RT (Retweet)  - Tweeting content posted by another user Hash Tag  - the '#' symbol followed by a term describing or naming the topic Tweeps  - Twitter + peeps (friends) Tweetup  - Twitter + meetup: a gathering of people based on a Twitter conversation Tweighbor  - Someone who is a member of your Twitter community Tweeple  - Twitter + people; Also Tweople Twibe  - Twitter tribe; people on Twitter that you follow or those who are following you Twitterers  - Group of people who have Twitter accounts Twitterspeak  - Language found only in tweets and not normally used in Conversation Twollow  - Act of following someone on Twitter
Twitter ,[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: LinkedIn Corporation © 2010 “ LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” –LinkedIn
LinkedIn Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: LinkedIn Corporation © 2010
LinkedIn ,[object Object],[object Object]
Google+ ,[object Object],[object Object],[object Object],Google+ makes connecting on the web more like connecting in the real world. Share your thoughts, links and photos with the right circles.
Google+ ,[object Object],[object Object],[object Object],Source: Google social network: The 5 key features of Google+ by Gordon Macrae Google+ is predicted to be next Big Thing for Business… It has the potential to be a great collaboration and communication platform
Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Social Media & Hispanics
Did you know…? Hispanics learn about brands, compare prices, and make final decision online more than general market ,[object Object],[object Object],[object Object],1. Hispanic Cyber study 2010, AOL Advertising 2010
Hispanics are a very social group with high usage of social media 3 Twitter Usage in America 2010, Edison Research, 2 Lesson From Coca-Cola, Twitter and Univision ,[object Object],[object Object],[object Object],[object Object]
Are all Hispanics the same? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hispanics in the US This pie shows the national distribution, although the mix of segments varies by region and metropolitan area. Source: America’s Latino Future, 2015 and Beyond, Geoscape, American MarketscapeDataStream
Which Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hispanics users on Facebook & Twitter, Social Media Spanish Blog
The World map of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brands Marketing to Hispanics on SM
Case Studies ,[object Object],[object Object]
CDC en Espanol ,[object Object],[object Object],The CDC, dedicated to protecting health & promoting quality of life through prevention and control of disease, injury, and disability ,[object Object],[object Object],[object Object],[object Object]
CDC en Espanol ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CDC & Live Chats ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],“ Social Media is a key component, it allows our fans to engage with our sport and our player in a more personalized level” NBA NBA éne•bé•a ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NBA éne•bé•a
NBA éne•bé•a ,[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I look forward to your questions! Questions?

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The power of social media

  • 1.  
  • 2. The Power of Social Media A Perspective of Online Hispanics And Social Media Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director
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  • 4. Social Media
  • 5. Social Media - Why Social Media? 3 out of 4 people in America use Social Media Technology
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  • 11. Twitter – Terminology 101 RT (Retweet)  - Tweeting content posted by another user Hash Tag  - the '#' symbol followed by a term describing or naming the topic Tweeps  - Twitter + peeps (friends) Tweetup  - Twitter + meetup: a gathering of people based on a Twitter conversation Tweighbor  - Someone who is a member of your Twitter community Tweeple  - Twitter + people; Also Tweople Twibe  - Twitter tribe; people on Twitter that you follow or those who are following you Twitterers  - Group of people who have Twitter accounts Twitterspeak  - Language found only in tweets and not normally used in Conversation Twollow  - Act of following someone on Twitter
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  • 21. Social Media & Hispanics
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  • 28. Brands Marketing to Hispanics on SM
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  • 37. I look forward to your questions! Questions?

Editor's Notes

  1. 100 millions view/day - 5 billions minutes
  2. Google+ June 2011, only 4 months
  3. Google+ June 2011, only 4 months