University Communications

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University Communications

  1. 1. University Communications Don Hendricks, Director www.news.smsu.edu 6-6397
  2. 2. University Communications Staff <ul><li>Greg Onstot, VP for University Advancement </li></ul><ul><li>Paul Kincaid, University Relations director </li></ul><ul><li>Don Hendricks, director </li></ul><ul><li>Andrea Mostyn, assistant director </li></ul><ul><li>Sherry Lacy, administrative secretary </li></ul><ul><li>Four graduate assistants </li></ul><ul><li>Four student writers/clerical staff </li></ul>
  3. 3. University Relations <ul><li>Governmental Relations </li></ul><ul><li>University Communications </li></ul><ul><li>Publications </li></ul><ul><li>Photographic Services </li></ul><ul><li>Sports Information </li></ul>
  4. 4. About University Communications <ul><li>Connection to the university community </li></ul><ul><li>Provide services to the media </li></ul><ul><ul><li>News releases </li></ul></ul><ul><ul><li>Expert sources/speakers guide </li></ul></ul><ul><ul><li>News conferences </li></ul></ul><ul><li>Promote campus events </li></ul><ul><li>Publicize accomplishments of faculty, staff and students </li></ul>
  5. 5. About University Communications <ul><li>Write and edit articles for SMSU Today and SMS Magazine </li></ul><ul><li>Host and produce SMS and You radio program </li></ul><ul><li>Produce television programs on OPT </li></ul><ul><li>Produce and distribute E-ssential News </li></ul>
  6. 8. About University Communications <ul><li>Maintain and oversee the SMSU Master Calendar of events </li></ul><ul><li>Maintain and oversee SMSU Board of Governors web site </li></ul><ul><li>Serve on Centennial Celebration Steering Committee </li></ul><ul><li>Oversee Centennial web site </li></ul>
  7. 9. Media Relations In Good Times and Bad
  8. 10. Become a Human Nature Expert <ul><li>How will people react emotionally? </li></ul><ul><li>Ten percent of function comes from the logical/data part of brain </li></ul><ul><li>Ninety percent based on emotion or experience </li></ul>
  9. 11. The Challenge <ul><li>Arm yourself with the reality of human nature </li></ul><ul><li>Learn how to make illogical decisions </li></ul>
  10. 12. Human Nature <ul><li>Basic human nature does not change </li></ul><ul><li>Communication is a tool, not the goal </li></ul><ul><li>Too much communication leads to difficulty making decisions </li></ul>
  11. 13. Public Relations Essentials <ul><li>Determine who interfaces with media </li></ul><ul><li>Build relationships </li></ul><ul><li>Relationships built on trust </li></ul><ul><li>Trust developed with honesty </li></ul><ul><li>Trust developed with consistency </li></ul><ul><li>Trust allows you to motivate, persuade, modify and reinforce behavior </li></ul>
  12. 14. Public Relations Essentials <ul><li>Information transfer = one-way communication </li></ul><ul><li>True communication is two-way </li></ul><ul><li>People do not respond to data; they respond to relationships </li></ul><ul><li>Face time is required to build relationships </li></ul>
  13. 15. Evaluating Relationships <ul><li>Control mutuality </li></ul><ul><li>Trust </li></ul><ul><li>Integrity </li></ul><ul><li>Dependability </li></ul><ul><li>Competence </li></ul><ul><li>Satisfaction </li></ul><ul><li>Commitment </li></ul>
  14. 16. Working with the Media <ul><li>Understand the unique nature of your local media </li></ul><ul><li>Good public relations begins and ends with good policies </li></ul><ul><li>See working with the media as an opportunity, not a problem </li></ul>
  15. 17. Working with the Media <ul><li>Working with the media is a two-way relationship </li></ul><ul><li>Preparation increases your chances of being effective </li></ul><ul><li>Identify potential issues early and develop strategies to resolve them </li></ul>
  16. 18. Interview Tips <ul><li>It’s okay to be nervous. </li></ul><ul><li>You’re an expert – the reporter thinks you are or he/she wouldn’t bother interviewing you. </li></ul><ul><li>Be yourself but be professional. </li></ul><ul><li>Know what you want to communicate. Plan to make your points accordingly. Have the facts to back-up your comments. </li></ul>
  17. 19. Interview Tips <ul><li>Never lie to or mislead a reporter. </li></ul><ul><li>Offer your conclusion first, briefly and directly. Back it with facts. </li></ul><ul><li>Speak as you would to your neighbor, not a colleague. Avoid jargon, acronyms. </li></ul><ul><li>Be realistic, positive. </li></ul><ul><li>Speak plainly. Short answers are better than long; use full sentences. </li></ul>
  18. 20. Interview Tips <ul><li>Be honest, responsive, factual. Don’t talk too much. </li></ul><ul><li>Don’t accept a reporter’s facts and figures as true; don’t respond to a hypothetical situation; respond to negative leading questions with positive statements. </li></ul><ul><li>Keep cool. Don’t allow yourself to be provoked. </li></ul><ul><li>There is no formal beginning or end to an interview. Everything within earshot to a reporter is fair game. </li></ul>
  19. 21. Interview Tips <ul><li>Remember when talking to a reporter there’s no such thing as “off the record.” </li></ul><ul><li>Be prepared to state all your positive points completely in response to the first question asked. </li></ul><ul><li>State matter-of-factly when you can release information and why. </li></ul><ul><li>If you don’t know the answers, say so, and offer to find out. </li></ul><ul><li>Feel free to answer any part of a long question. </li></ul>
  20. 22. Questions?

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