Social media at work


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  • People will use SM regardless of workplace policies.Better to embrace and have some guidelines and encourage use.
  • Social media at work

    1. 1. SOCIAL MEDIA ON THE JOB Tools and strategies to network, research or otherwise do your job or develop yourself as a professional Nigel Allan January 9, 2013
    2. 2. WHY THIS TOPIC?Using social media tools in a more focused way to:• Organize (filter and sort) information• Sharing and collaborating• Researching• Staying in touch with colleagues
    3. 3. CAVEATS• This is how I use these tools. You will likely use them differently. (Check out the How I Work series on• Be aware of your workplace guidelines around social media and computer use.
    4. 4. PERSONAL & PROFESSIONALFor better or worse the distinction between the personal and professional is blurring. Source: Social Media and workplace collaboration (Oct 2012), Silk Road,
    5. 5. CHALLENGES AND OPPORTUNITIESChallenge Opportunity• Information overload • Networking• Work/life balance • Professional Identity• Privacy & Security • Learning• Growth of technology • Content discovery• Self discipline & • Research productivity • Connect w/ colleagues • Stay up to date
    6. 6. Online Identity• Do you have a professional profile online? Should you?• 37% of employers now check social media when hiring (65% of the respondents said they look to Facebook, 63% cited LinkedIn, while Twitter was on the radar of only 16% of hiring managers).*• Younger generation (“digital natives”) more active on social media. They share more and they may also be more likely to look to social media when they want to know about someone. *Source: Survey: 37% of your prospective employers are looking you up on Facebook via The Next Web (April 2012), facebook/
    7. 7. PERSONAL ORGANIZATION• Everyone is dealing with information overload.• Does social media just add to this?• It can provide a filter if you use the tools.• Using systems such as tagging (e.g., or creating lists (e.g., Facebook or Twitter) to create systems that you find useful.
    8. 8. COMMUNITY & NETWORKING• Like any conversation, you get out of it what you put in.• Identify and communicate with others in your area(s) of interest.• Online community of practice, maybe outside of your workplace or your geographic area.
    9. 9. WHAT SOCIAL MEDIA SITES? Source: Social Media and workplace collaboration (Oct 2012), Silk Road,
    10. 10. STAY UP TO DATEWebsites for professionals organizations, journals etc. usuallyhave a link to their social media profiles.• Now you don’t need to regularly visit their website to stay up to date. They will share with you.• View their recent posts first to decide whether they are worth following.
    11. 11. TWITTER• Follow the Twitter accounts of people and organizations that fall in your areas of interest to discover content and stay up to date.• Follow the conversation around an event, conference or workshop that you are attending or are interested in.• Create lists on Twitter to organize profiles by areas of interest.• Use third party tools like to organize tweets by who you are following, favourite searches, lists etc.More info:• How to use lists on Twitter:• Hootsuite:• Following conference hashtags:
    12. 12. FACEBOOK• Professionally useful for following Facebook pages that provide information related to your job or to professional development.• Create lists to organize Pages around areas of interest. More info: • Guide to Facebook Lists:
    13. 13. LINKEDIN• A social networking website for people in professional occupations• Useful for: – Following areas of interest – Connecting with colleagues – Researching companies – Finding work
    14. 14. LINKEDIN GROUPS• Groups associated with professional organization, industries, companies, causes etc. provide a source of information and networking for your field.• Discover groups via other similar groups or by your network.
    15. 15. SOCIAL BOOKMARKINGTools to help you easily save, organize and share information. Some examples(All do similar thing but have different strengths): – Delicious: General bookmarking – Pocket: Articles I want to read later – Evernote: Mostly for researchAll of these services provide:• Plugins that you can use in your web browser to save the webpage• Apps to view on your mobile device• Tagging as a way to organize pages More info: • Social Bookmarking in Plain English:
    16. 16. DELICIOUS.COMA social bookmarking tool that allows you to save pages andorganize them by tags. Access your bookmarks from anywhere.1. Good article. I want to save for later. 2. Click on bookmarklet 4. Appears on your delicious account. 3. Add some tags Search bookmarks later, view themMore info: by tag(s) and see what others are• Find bookmarklet for your browser: posting using the same or similar tags.
    17. 17. POCKETA useful tool for saving articles that you want to read later whenyou have a little more time. Easily syncs with your mobile device. 3. Appears on your 1. Good article. I want to save for later. Pocket profile on mobile or browser 2. Click on pluginMore info:• How to add things to Pocket:• Promo video for Pocket:
    18. 18. EVERNOTE“Evernote is a suite of software and services designed fornotetaking and archiving.” – WikipediaGreat for researching as you can organize everything for aproject using tags.More info:• Intro to Evernote:
    19. 19. RSS• RSS = Really Simple Syndication or Rich Site Summary• Look for on blogs, news sites etc.• Helps you receive information from many different sources without the need to remember and visit many different sites.• Add to Outlook or other RSS reader (e.g., Google Reader, Netvibes) More info: • RSS in Plain English:
    20. 20. SO HOW IS IT USEFUL?• Finding, collecting, organizing, filtering info• Staying up to date• Staying connected w/ colleagues• Stay coolSome interesting reports:• Social Media Policy & Workplace Collaboration:• Social Media: A Guide for Researchers: