Lee Tune Nw Af University Communications Presentation 2009

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Lee Tune Nw Af University Communications Presentation 2009

  1. 1. Communications Presentation to Northwest Agriculture and Forestry University Thursday, August 13, 2009
  2. 2. Advancement Role of University Communications <ul><li>Making friends in a variety of environments </li></ul><ul><li>Highlighting university news in the context of its mission, strengths, and challenges. </li></ul><ul><li>Creating opportunities to strengthen the university’s image, build loyalty and support, and position university assets. </li></ul>
  3. 3. www.newsdesk.umd.edu
  4. 4. Advancement Role of University Communications <ul><li>Helping the university achieve the objectives of its strategic plan. </li></ul><ul><li>Positioning the university in a positive way in front of its critical audiences. </li></ul><ul><li>Supporting the university’s alumni, fundraising and government relations efforts. </li></ul>
  5. 5. http://www.umd.edu/strat_plan/exec_summary908.pptx
  6. 6. University Communications <ul><li>Media are a major tool -- but not the only tool </li></ul><ul><li>Partnerships with other institutions and organizations </li></ul><ul><li>Collaboration with community, student, alumni and parent groups </li></ul><ul><li>Support for advocacy efforts </li></ul>
  7. 7. University Communications (Media Relations) <ul><li>Cultivating relationships with various media </li></ul><ul><li>to reach broad general audiences. </li></ul><ul><li>Print </li></ul><ul><li>TV and Radio </li></ul><ul><li>Magazines </li></ul><ul><li>Trade publications </li></ul><ul><li>Web </li></ul>
  8. 8. University Communications (Organizational Partnerships) <ul><li>Working closely with other organizations to accomplish shared or complementary goals. </li></ul><ul><li>The Science Coalition </li></ul><ul><li>National Academies of Science </li></ul><ul><li>Association of American Universities </li></ul><ul><li>Universities Space Research Association </li></ul>
  9. 9. Today's Scientists Point to the Next Frontiers &quot;Perhaps more than anything, we need to address the scientific challenge of providing more effective, efficient and diverse sources of energy to drive the global economy, its citizens, and its infrastructure,&quot; said William McDonough, professor of geology at the University of Maryland . http://www.sciencecoalition.org/images/assets/Man%20on%20the%20Moon%20Release%20FINAL%20071509.doc
  10. 10. University Communications (Collaborating With Groups) <ul><li>Public affairs collaboration with groups often accomplishes mutual goals, creates shared experiences and develops a sense of goodwill. </li></ul><ul><li>National, state, local public safety groups </li></ul><ul><li>College Park City Council and citizen groups </li></ul><ul><li>UM Student Government Association </li></ul><ul><li>Alumni groups </li></ul>
  11. 11. Senior Director for Public Affairs Strategy Millree Williams takes part in the FEMA exercise. (Photo courtesy Frederick News Post )
  12. 12. University Communications (Advocacy Support) <ul><li>Support for advocacy efforts often brings broad successes </li></ul><ul><li>University System of Maryland Legislative Advocacy </li></ul><ul><li>Task Force on the Future of American Innovation </li></ul>
  13. 13. University Communications <ul><li>Positioning the University of Maryland through its: </li></ul><ul><li>Research and teaching strengths </li></ul><ul><li>Distinctive student experiences </li></ul><ul><li>Commitment to serving the state’s economic and workforce development needs </li></ul><ul><li>Ability to tackle the nation’s “big issues” </li></ul>

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