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Social media for academic purposes (MCT ST event)


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Slides from a talk on social media for academic purposes, held at an Open University event for MCT staff tutors on 25 June 2014 at Walton Hall, Milton Keynes.

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Social media for academic purposes (MCT ST event)

  1. 1. Social media for academic purposes #oumct Doug Clow, IET MCT Staff Tutors event, 25 June 2014
  2. 2. If you can, Tweet now using #oumct hashtag
  3. 3. (cc) gareth1953 • Quick intro to Twitter • Quick intro to blogs • Why use social media for academic purposes? • Why not?
  4. 4.
  5. 5. Quick quiz: Twitter a) I’ve heard of it b) I have an idea about what it does c) I have a Twitter account d) I have Tweeted a fair bit e) I am Stephen Fry
  6. 6. Quick intro to Twitter
  7. 7. cc licensed ( BY ) flickr photo by Cris: • You can see the Tweets from people you follow, gathered in to your timeline • Following isn’t mutual: You (can) get a message when someone follows you but you don’t have to follow back • Short Tweets – 140 characters • Often what you’re doing, or links • Not (just) what you had for breakfast • Usernames start with @ e.g. @dougclow
  8. 8. • Hashtags start with a # • Collect together Tweets about a topic or event, e.g. #oumct, #bbcqt • And/Or indicate e.g. #sarcasm, #silly (cc) Jefferyw • @replies are Tweets that are replies to a specific Tweet (start with @username) • You can easily see your replies and mentions (when someone uses your @username in a Tweet)
  9. 9. cc licensed ( BY ) flickr photo by LASZLO ILYES: • Retweeting passes on a tweet to your followers –Starts ‘RT @username …’ or little double-arrow icon • URLs are often shortened –Twitter will do this for you • Best way to learn is to start using it • Look at other people’s ‘following’ to find people to follow • You don’t have to follow back • It’s Ok not to read it all
  10. 10. cc licensed ( BY ) flickr photo by Vince Alongi: A bit further: •Upload a photo & profile image •Favourite = Like •Use lists •Use photos, video
  11. 11. • OU Academics • OU professionals • Wojtek Lubowiecki • @luboxon • Academic reputation manager
  12. 12. live demo Photo CC (BY) by neeel
  13. 13. Blogging
  14. 14. cc licensed ( BY ) flickr photo by Mike Baird: • Blogging: keeping an online blog – a log, or diary: originally ‘weblog’ • Short-ish blog posts (ca. 50-2,000 words) • Bloggers update rarely to many times a day • Often links to interesting websites • Complements Twitter
  15. 15. Places to set up a blog • OU VLE if directly teaching-related • OU official blogging platform –Intranet > A-Z > Blog directory > Request blog (top right) • • Blogger (Google) • • Your ISP • Many others
  16. 16. Why? Why not?
  17. 17. Social media for academic purposes Figure CC (BY-SA) by Xhienne
  18. 18. Doug Clow @dougclow #oumct This work by Doug Clow is licensed under a Creative Commons Attribution 3.0 Unported License
  19. 19. cc licensed ( BY ) flickr photo by David Goehring:
  20. 20. Why •Keep up to date / resource discovery •Extend audience for other outputs – impact, showcase –research, teaching, practice •Conversation, connection, community Why not •Time •Trivialising •Not going to get you promoted –at least, not directly, yet