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Iltasm101 webinar

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Iltasm101 webinar

  1. 1. Social Media 101:The BigThree SocialMedia101
  2. 2. #1 Hint: It’s exactly what you think it is.
  3. 3. “Social media” is an umbrella term for web sites, or “channels,” that integrate technology with varying degrees of personal interaction. Some channels are more interactive than others and some channels are more active than others. Bottom line: social media sites are those where the users generate the content. Source: Wikipedia | Image: flickr.com/deneyterrio
  4. 4. at least one Forrester, The Growth of Social Technology Adoption, 2009
  5. 5. at least one U Mass, Social Media in the Inc. 500: The First Longitudinal Study, 2009
  6. 6. whether how well you use it Erik Qualman, Socialnomics
  7. 7. 500
  8. 8. Privacy
  9. 9. Privacy
  10. 10. Pages
  11. 11. 80
  12. 12. 83%
  13. 13. Lexicon
  14. 14. Profile
  15. 15. Answers
  16. 16. Groups
  17. 17. Companies
  18. 18. Activity Updates
  19. 19. Getting Started
  20. 20. Getting Started
  21. 21. Applications
  22. 22. 140
  23. 23. 90
  24. 24. 42%
  25. 25. Lexicon
  26. 26. Twitter
  27. 27. Twitter
  28. 28. Tweet
  29. 29. Tweet
  30. 30. #
  31. 31. #
  32. 32. #
  33. 33. Hashtag
  34. 34. @
  35. 35. @
  36. 36. Username
  37. 37. Follow Follow Follow
  38. 38. Follow
  39. 39. + >
  40. 40. Erik Qualman, Socialnomics
  41. 41. Twitter isn’t about the quantity of your followers…it’s about the quality of your followers. Image: flickr.com/wittwisdom
  42. 42. Re
  43. 43. Retweet
  44. 44. Direct
  45. 45. Direct Message
  46. 46. Lists
  47. 47. Lists
  48. 48. Dashboards
  49. 49. “With great power comes great responsibility.” Image: flickr.com/r8dio
  50. 50. “ ” CNN Social Media Policy
  51. 51. “ ” LA Times Social Media Use Guidelines
  52. 52. Now what? Image: flickr.com/r8dio
  53. 53. THANK YOU

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