An overview of Twitter in February 2011 using statistics, tools and freely available information.
Also see: http://kathryncorrick.co.uk/2011/02/17/the-state-of-the-twittersphere-in-february-2011/
Tumblr Acquisition - Reactions across Social MediaBrand24
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Tumblr Acquisition - Reactions across Social MediaBrand24
David Karp’s decision of selling Tumblr did not meet with the positive public opinion. Some people cannot understand why he would want to get rid of such a promising business, but he had his reasons. First of all, Tumblr needs a COO and cash to keep running and growing. Moreover, the blogging portal does not generate sufficient revenues. Selling it to Mayer solves all those problems and of course makes David Karp rich enough to live off the interest.
Yahoo! has also broad perspectives after the transaction. Tumblr would allow it to reach huge young audience and reinvigorate the image of the company. It is expected that Tumblr will expand Yahoo!’s audience by 50% and to grow traffic by approximately 20%. What is more, Yahoo! has limited mobile reach and mobile usage and nowadays the trend of accesing the Internet via mobile rather that computer is growing. Having Tumblr gives Yahoo! huge opporunities on that field, because more than half of Tumblr’s mobile users use the mobile app on an average of 7 sessions per day.
Both Marissa Mayer and David Karp want to reasure Tumblr’s users that joining to Yahoo! will give the blogging portal more resources to develop and provide its community the product they love.
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Since pricing its IPO at $26, Twitter’s stock has been meteoric, reaching a high of $74.73 on December 26, 2013. However, the stock recently took a dive, raising some questions about Twitter’s viability as a public company. There is some punditry around Wall Street and Main Street that Twitter—a company that is not profitable and won’t be for at least until 2015—is overvalued and emblematic of another tech bubble. Instead, I’m going to argue that Twitter is under-valued.
I made this Internal presentation on social media when I was working as Community Manager for the Belgian communication agency Navajo BBDO in October 2009.
The goal of this presentation was to give a brief overview on the evolution of social media and how we could harness its power to deliver powerful marketing messages. Please be advised that some content is in Dutch.
I thank you for your comments.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
UK University Website Visibility - responding to the quirks of the crawlerIWMW
Slides for a talk on "UK University Website Visibility - responding to the quirks of the crawler" given by Melius Weideman at UKOLN's IWMW 2011 event.
See http://iwmw.ukoln.ac.uk/iwmw2011/talks/weideman/
Conclusions of the IWMW 2013 event held at the University of Bath on 26-28 June 2013. The talk was given by Brian Kelly, UKOLN.
See http://iwmw.ukoln.ac.uk/iwmw2013/talks/conclusions
Slides for talk on "Implementing BS8878" to be given by EA Draffan at the IWMW 2012 event held at the University of EDinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/talks/draffan/
Five branches University, A fully accredited University that has been fostering the academic and professional growth of TCM practitioners for over 24 years. DCSproduction.com offered solutions in search engine optimization, course data, faculty data, recruiting, evaluation, and study application.
This is available from the Global Solutions Networks site: http://gsnetworks.org/research_posts/global-standards-networks/
Global Standards Networks create the frameworks for common operations, transparency and interoperability across private, public and civic sectors worldwide. they create common designs that commercial organizations can implement as products or services to offer to end-customers. they organize collective best practices into common approved sets to elevate an overall sector or industry. they find the balance between theoretical ideals and practical needs to meet market demand. And they drive global adoption of these standards using free- market forces, rather than governmental regulation.
Since pricing its IPO at $26, Twitter’s stock has been meteoric, reaching a high of $74.73 on December 26, 2013. However, the stock recently took a dive, raising some questions about Twitter’s viability as a public company. There is some punditry around Wall Street and Main Street that Twitter—a company that is not profitable and won’t be for at least until 2015—is overvalued and emblematic of another tech bubble. Instead, I’m going to argue that Twitter is under-valued.
I made this Internal presentation on social media when I was working as Community Manager for the Belgian communication agency Navajo BBDO in October 2009.
The goal of this presentation was to give a brief overview on the evolution of social media and how we could harness its power to deliver powerful marketing messages. Please be advised that some content is in Dutch.
I thank you for your comments.
The value of social media to public affairsSeth Stuck
I prepared this presentation in January, 2010 as a means for convincing the leadership of the Georgia National Guard that the integration of a comprehensive social media strategy was absolutely necessary if we were to optimize content exposure, reach and influence.
The content of this presentation aims at showing "technology immigrants" just how vast the reach of major social media really is.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
UK University Website Visibility - responding to the quirks of the crawlerIWMW
Slides for a talk on "UK University Website Visibility - responding to the quirks of the crawler" given by Melius Weideman at UKOLN's IWMW 2011 event.
See http://iwmw.ukoln.ac.uk/iwmw2011/talks/weideman/
Conclusions of the IWMW 2013 event held at the University of Bath on 26-28 June 2013. The talk was given by Brian Kelly, UKOLN.
See http://iwmw.ukoln.ac.uk/iwmw2013/talks/conclusions
Slides for talk on "Implementing BS8878" to be given by EA Draffan at the IWMW 2012 event held at the University of EDinburgh on 18-20 June 2012.
See http://iwmw.ukoln.ac.uk/iwmw2012/talks/draffan/
Five branches University, A fully accredited University that has been fostering the academic and professional growth of TCM practitioners for over 24 years. DCSproduction.com offered solutions in search engine optimization, course data, faculty data, recruiting, evaluation, and study application.
This is available from the Global Solutions Networks site: http://gsnetworks.org/research_posts/global-standards-networks/
Global Standards Networks create the frameworks for common operations, transparency and interoperability across private, public and civic sectors worldwide. they create common designs that commercial organizations can implement as products or services to offer to end-customers. they organize collective best practices into common approved sets to elevate an overall sector or industry. they find the balance between theoretical ideals and practical needs to meet market demand. And they drive global adoption of these standards using free- market forces, rather than governmental regulation.
'Accessibility Beyond the Guidelines' Breakfast at User Vision by Mark Palme...User Vision
The very successful event - Breakfast at User Vision meeting took place on 15th June 2009 at User Vision office in Edinburgh. Our speaker, Mark Palmer - a passionate advocate for accessibility and web standards, gave a talk on the benefits of testing with disabled users. He covered:
* Recruiting for disabled testing
* Challenging our understanding of what is really accessible
* Unusable accessibility
* Issues not fully identified by the WCAG Guidelines
* Usability and Accessibility in conflict
For more info please visit our website: www.uservision.co.uk
Will Twitter change the way that market researchers communicate?Daniel Alexander-Head
Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general and Twitter in particular are changing the way that researchers communicate with each other. The paper is complemented by an interactive event held at the ESOMAR APAC Conference in Bangkok (April 2010).
The paper starts by providing some background information on Twitter, before moving on to explore the
ways that market researchers are beginning to utilise Twitter, both as medium for research and as a method of opening up new and exciting channels (and back-channels) amongst researchers.
The paper includes four in-depth reviews of the impact of Twitter in Australia, China, Japan and New Zealand. Finally, the paper draws the threads together in an overall summary and list of key
recommendations.
Follow the money: investigative journalism using data (chapter)Kathryn Corrick
Chapter Section 3, from Data Journalism: inside the global future, Published by abramis October, 2015
Kathryn Corrick assesses the power of open data and websites that aggregate financial and company information when investigating company finances and government spending, and offers some useful tips for would-be investigative data journalists.
The full book is available at: https://www.amazon.co.uk/Data-Journalism-Inside-global-future/dp/1845496639
These are the slides used for a talk I gave at the London 2012 Facebook Marketing Conference on July 18.
The slides are mostly pictures and screen shots. However, it’s worth paying attention to how Facebook Pages look on the iPad (about half way through the presentation).
The Impact of Social Media on Society and DemocracyKathryn Corrick
These are the slides for a talk I gave to The Foundation of Science & Technology at the Royal Society, London on the 11 July 2012, as part of a wider panel discussion with Julian Huppert MP and Mike Lynch of Autonomy. The UK government's Data Communication Bill gave a backdrop and context to the evening.
Investigating different techniques for telling stories using digital media. This is an edited version of an original lecture given to the 2010 MA students in Creative Entrepreneurship at University of East Anglia.
A talk I gave to MA journalism students at Bournemouth University on 23 February 2010 on the skills needed and how to increase the likelihood of gaining employment in journalism.
Full credit to those who helped with suggestions for this presentation is given in the appendix.
A look at six different email marketing / newsletter software products including and what each is best for. A summary is given at the end of each product.
Research was completed during August 2009 using information from each product website.
This is the second iteration of a two day course in viral/spreadable marketing. This presentation contains the slides for both days.
The course was held for Ravensbourne College at the Stephen Lawence Centre in London. The presentation also includes the notes given by guest speaker, Gavin Williams, who kindly came to share with us his experiences in launching Classic Wine Direct.
Selection of 2008 UK Digital consumer and advertising trendsKathryn Corrick
UK consumers are embracing an increasingly digital and converged device world. This presentation gives an overview of the convergence of devices and media consumed and an overview of advertising trends. It was originally used to show new ad execs the advertising environment in mid - late 2008.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
An introduction to the cryptocurrency investment platform Binance Savings.
The state of the Twittersphere in February 2011
1. The state of the Twittersphere February 2011 Where are we now?
2.
3. Introduction This is an overview of Twitter in February 2011 using statistics, tools and freely available information. The purpose in it’s writing was to get myself up to speed with the latest data and to understand as near as possible how Twitter is being used today, rather than last month or last year. It was put together in preparation for a training course for business users, so the emphasis of research leans towards corporate and organisational usage, but I hope as a result also covers other areas. Kathryn Corrick, February 2011 www.kathryncorrick.co.uk @ kcorrick
5. (circa) 200 million Number of Twitter registered accounts January 2011 Source: http://kathryncorrick.co.uk/2011/02/03/twitter-now-claim-to-have-over-200-million-accounts/
6. (circa) 110 million Tweets per day 1 January 2011 Source: http://blogs.forbes.com/oliverchiang/2011/01/19/twitter-hits-nearly-200m-users-110m-tweets-per-day-focuses-on-global-expansion/
7. (circa) 14 million Daily active Twitter accounts And about 40 million active accounts monthly January 2011 Source: http://www.flowtown.com/blog/size-doesnt-matter-why-super-accounts-can-be-worthless
8. 78 per cent Of users access Twitter via Twitter.com The total figure for apps accessing Twitter is over 100% as many users access their account by more than one application September 2010 Source: http://blog.twitter.com/2010/09/evolving-ecosystem.html
9. 8.2 million Number of Twitter accounts following Lady Gaga, the most followed account on the service 16 February 2011 Source: http://www.twitter.com/ladygaga
10. 605 Number of tweets by Lady Gaga 16 February 2011 Source: http://www.twiter.com/ladygaga
11. 22.5% Of Twitter users accounted for about 90% of all activity during 2010. Sysomos – December 2010 Source: http://sysomos.com/insidetwitter/twitter-stats-2010/
12. Compete.com profile for twitter.com * January 2011 27,985,892 – unique visitors 183,876,953 – visits Rank – 30 * Does not include visits via Twitter clients and applications Source: http://siteanalytics.compete.com/twitter.com/
13. Google Trends gives an indication of where visits originate for twitter.com * Most unique visits to Twitter.com come from Japan * Does not include visits via Twitter clients and applications Source: http://trends.google.com/websites?q=twitter.com&geo=all&date=all&sort=0
14. Origin of Google searches for Twitter Source: http://www.google.com/insights/search/#q=twitter&cmpt=q
15. Seven No. of languages the platform is translated into: English, French, German, Italian, Japanese, Korean and Spanish January 2011 Twitter Translation Centre launched 14 February 2011 to crowdsource translations of the site into more languages, first up – Indonesian, Russian and Turkish. To join go to: http://translate.twttr.com / Source: http://blog.twitter.com/2011/02/translating-twitter-into-more-languages.html
16. 6,939 Tweets per second sent When midnight struck, 1 January 2011 in Japan Source: http://blog.twitter.com/2011/01/celebrating-new-year-with-new-tweet.html
17. 4,064 Tweets per second sent at 10.07pm (EST) during the US Superbowl February 2011 Source: http://blog.twitter.com/2011/02/superbowl.html
18. 69 per cent Twitter users who provide a biography on their Twitter profile Sysomos - December 2010 Source: http://sysomos.com/insidetwitter/twitter-stats-2010/
19. From Jan – Aug 2010 new users accounted for nearly 44% of the total Twitter population Source: http://sysomos.com/insidetwitter/twitter-stats-2010/
20. Top Twitter cities London top Twitter city. Rankings are by TwitterGrader.com and are total number of twitter users based on the ‘Location’ setting. According to Sysomos only 73% of users in 2010 had a location on their profile Source: http://twittergrader.com/top/cities
21. How does Twitter compare to Facebook? (This data is now a bit old, but it’s still just about relevant) A breakdown of 2010 social demographics Brand engagement According to this research, on Twitter 25% of users follow a brand (40% for Facebook) but 67% of those users will purchase that specific brand (51% for Facebook) Source: http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
22. Twitter, Facebook & YouTube compared using Compete.com Source: http://siteanalytics.compete.com/twitter.com+facebook.com+youtube.com/
23. Personalities and content trends Entertainment is gaining ground Watching television and tweeting more common Sport finds a natural home Politics still much discussed
24. Top ten most followed accounts (16/02/2011) Source: http://twitaholic.com/ Other than Barak Obama the top ten most followed accounts on Twitter are from the world of entertainment - popstars and chat show hosts from North America.
25. How does Lady Gaga use Twitter? Mostly for broadcast, she’s not very conversational, but has a high reach and high potential level of amplification Sources: http://www.backtype.com/user/twitter/ladygaga http://tweetstats.com/graphs/ladygaga
26. And what does her immediate network look like? Source: http://apps.asterisq.com/mentionmap/#user-ladygaga
27. And what of UK users? (16/02/2011) This is where things get a bit muddy. Twitter lists user locations by city and country. In London Coldplay tops the list with 3.4 million followers but search for United Kingdom and Sarah Brown (wife of Gordon Brown) comes top with 1.1 million followers, putting her above Chris Moyles if she were located in London. But note once again, entertainment pre-dominates, with a splash of Tech in the form of Tweetdeck, which has a US as well as UK audience. United Kingdom - http://twitaholic.com/top100/followers/bylocation/United+Kingdom / London - http://twitaholic.com/top100/followers/bylocation/London /
28. And who is following the most people? Here entertainment gets knocked off top spot, enter – politics and commerce. In the lead, it’s Barack Obama following over 700,000 other Twitter users. With Whole Foods , and a surprise of Yoko Ono in second and third, both following over 500,000 accounts. But look, the UK’s most famous black door features in fourth place. Question is; with such numbers in play reading those streams will be nearer to a firehose of information than anything else. Obama’s account is almost purely broadcast, where as Wholefoods do reply and interact with fellow Twitter users, Number10 ’s stream is a mix of it’s own messages and retweets of other departments. Source: http://twitaholic.com/top100/following/
29. A different story: TwitterGrader’s UK Elite TwitterGrader.com aims to measure the power, reach and authority of a twitter account * – rather than simply numbers of followers. Their ranking of UK accounts shows a tendency towards news sites and a few unexpected personalities such as speaker Mark Clayson and comedy writer Graham Linehan. * See appendix for details on the TwitterGrader.com algorithm Source: http://twittergrader.com/location/?Location=United+Kingdom
30. What was everyone talking about in 2010? After using hashtags (which apply to all topics), globally entertainment was the top category trend in 2010, followed by sports, according to What The Trend. Source - http://yearinreview.whatthetrend.com/images/charts/WTT_2010_Top_Trend_Categories.png
31. And in 2009? Hashtags were far less used. Business and tech took up a greater volume of discussion (at 11% as compared to 3% in 2010) http://yearinreview.whatthetrend.com/images/charts/WTT_2009_Top_Trend_Categories.png
32. Within entertainment which topics were top? As is already becoming clear from who is followed on Twitter, music is big on Twitter and one of the largest entertainment topics, followed by television and films. With the decline of MySpace this perhaps may become more significant as time goes on. And, whilst Lady Gaga may have the highest following on Twitter, Justin Bieber is talked about more. http://yearinreview.whatthetrend.com/images/charts/WTT_2010_Top_Entertainment_Topics.png
35. … I think there was a match on. (and is not sport also entertainment?)
36. Or explore via Trendsmap London, 17 February 2011 A day later the Barcelona match is still being discussed… Source: http://trendsmap.com/?ll=51.5002_-0.126002&z=10
37.
38. This leads us to ask: who contributed most on Twitter to trending topics in 2010? According to What The Trend the most active contributors to Twitter are based in the US, UK, Brazil, Canada and Japan. But note… The smaller populated country of the Netherlands is at number eight, and Indonesia (which has a population of nearly 230 million) is in at nine. China and India with the largest populations are not in the top ten. Source: http://www.whatthetrend.com/leaderboard
39.
40. Global non-tech brand trends in 2010 Here we see the success of Uniqlo’s UK Twitter marketing campaigns in 2010, Lavin’s male collection for H&M, as the well as the wide-spread discussion of the Cadbury/Kraft take-over. Not perhaps what you’d immediately expect. Source: http://www.whatthetrend.com/
41. Beyond Twitter.com in 2011 The success of Twitter has been it’s open developer platform, API and the fairly conceptually simple communication platform that Twitter provides, enabling may other services to sit on top.
42. How is Twitter accessed? (September 2010) The chart shows the top ten applications used to access Twitter in the 30 days prior to 2 September 2010. Applications that access Twitter total over 100% as some users use more than one application to access their account. Source: http://blog.twitter.com/2010/09/evolving-ecosystem.html
43. “ And, it should be underscored that users of programs like TweetDeck are some of the most active and frequent users —which is why, along with the nature of how these clients work, a disproportionate amount of the traffic from Twitter runs through such tools.” - Twitter blog, September 2010 Source: http://blog.twitter.com/2010/09/evolving-ecosystem.html
44. The number of registered OAuth applications is now at almost 300,000 - September 2010 Note: This can include multiple instances of the same software Source: http://blog.twitter.com/2010/09/evolving-ecosystem.html
45.
46. The Twitter ecosystem of services and applications A diagramatic overview of Twitter services and applications by US based Brian Solis and Jess3. (See next slide for breakdown of rings and types of service) Interactive version: http ://oneforty.com/pages/ twitterverse
47.
48. This is just scraping the surface Whilst these statistics give some indications of the extent to which Twitter is being used in 2010 and early 2011, they are simply scraping the surface. Not mentioned here are a long list of ways Twitter is being used as a communication platform - from activism to watching and participating in television programs – but I hope it’s brought a few statistics together and joined a few dots.
51. More Twitter analysis tools http ://yearinreview.twitter.com / To analyse Twitter accounts http://www.twitalyzer.com http://www.klout.com http://www.peerindex.net http://tweetpsych.com / Link Trends http://www.tweetmeme.com http://trendistic.com / http://trendsmap.com / Tweets per minute by city in real-time http ://www.casa.ucl.ac.uk/tom / Tweets by country http://aworldoftweets.frogdesign.com /
52. TwitterGrader.com algorithm factors 1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal. 2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps. 3. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life. 4. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades. 5. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less). 6. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets. http://graderblog.grader.com/twitter-grader-api/bid/19046/How-Does-Twitter-Grader-Calculate-Twitter-Rankings
53. What is OAuth? OAuth is an authentication protocol that allows users to approve an application to act on their behalf without sharing their password. More information can be found at oauth.net or in the excellent Beginner's Guide to OAuth from Hueniverse. http ://dev.twitter.com/pages/ oauth_faq