This document provides tips and strategies for using social media, particularly LinkedIn, to expand career opportunities. It emphasizes the importance of completing your LinkedIn profile with details about your industry, experience, education and skills. Maintaining a professional online presence and engaging with companies on Twitter can help you get noticed for potential job opportunities. Storytelling about your accomplishments and networking on LinkedIn are key to demonstrating your strengths to employers.

1. You 2.0:You 2.0:Expanding Your Opportunities and Influence Through Social Media Marketing
@EmilyBennington@EmilyBennington
Co-author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

2. Where are employers
researching you?

3. ObvyObvy

5. What is the best way to
demonstrate thought
leadership today?

6. Start a blog.

7. CreateCreate Your OwnYour Own Online Hub.Online Hub.

9. Is Your Profile 100%Is Your Profile 100%
Complete?Complete?
• Your industry and location
• An up-to-date current
position (with a description)
• Two past positions
• Your education
• Your skills (minimum of 3)
• A profile photo
• At least 50 connections
Note: The more data you
provide, the more
“matchable” you are.

10. Prepareforinterviews.Prepareforinterviews.
Researchcompanies.Researchcompanies.
Findjobopenings.Findjobopenings.
Who’sviewedyourWho’sviewedyour
profile?profile?
LinkedIn is like exercise. You get out
what you put in.
LinkedIn is like exercise. You get out
what you put in.
Joingroups.Joingroups.

12. Accomplishments
After every bullet on your
resume, pause and ask
yourself one question.

13. SO WHAT?

15. What is the biggestWhat is the biggest
difference betweendifference between
Twitter andTwitter and
Facebook?Facebook?

19. ““Time suck” orTime suck” or
Strategic?Strategic?
““Time suck” orTime suck” or
Strategic?Strategic?

20. Jump into conversations usingJump into conversations using
http://search.twitter.comhttp://search.twitter.com

21. Company Twitter Handle Company Twitter Handle
Accenture @Accenture_Jobs LexisNexis @LN_Recruiting
Allstate Insurance @AllstateCareers MTV Networks @MTVnetworksjobs
AT&T @ATTjobs Raytheon @Raytheon_Jobs
Bank of America @BofA_Careers Sodexo @SodexoCareers
Deloitte Touche @JoinDeloitteUS Thomson Reuters @JobsWithUs
Expedia @Expedia_Jobs Twitter @Jobs
Forrester Research @forresterjobs UPMC @UPMCCareers
Hyatt Hotels @Hyattcareers US Dept. of State @DOScareers
Intel @JobsatIntel Verizon @VerizonCareers
KPMG @KPMG Warner Brothers @WBCareers
If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!If you’re not a Twit, you’re missing out!

22. The GameThe Game
ChangerChanger

28. When you’reWhen you’re
finished, uploadfinished, upload
your resume toyour resume to
slideshare.net.slideshare.net.
When you’reWhen you’re
finished, uploadfinished, upload
your resume toyour resume to
slideshare.net.slideshare.net.

30. I have a passion for
discovering market trends,
using effective advertising
and producing exceptional events
to smash the competition.

32. By offering exceptional customer service and
support to fundraising participants I was able
to increase territory retention by 15%
By offering exceptional customer service and
support to fundraising participants I was able
to increase territory retention by 15%
As a result of increased retention, Iwas able to fundraise $275,000-exceeding my annual goal by 110%
As a result of increased retention, Iwas able to fundraise $275,000-exceeding my annual goal by 110%

33. a few things my
resume (or google)
won’t tell you….

34. ““I love mastering things I’ve never doneI love mastering things I’ve never done
before; quickly and effectively”before; quickly and effectively”
learn quicklylearn quickly

35. And I am ready to relocate here:And I am ready to relocate here:And I am ready to relocate here:And I am ready to relocate here:

36. Look! I already fit rightLook! I already fit right
in….in….
Especially if I am working here:Especially if I am working here:Especially if I am working here:Especially if I am working here:

37. coughlin3@gmail.comcoughlin3@gmail.com
(214) 906-3370(214) 906-3370
@SuzeCoughlin@SuzeCoughlin
Susan Coughlin

53. VIG Exercise
What would you do if you only
had five years to live?

54. VIG Exercise
Virtues
(WHO)
Goals
(WHAT)

55. VIG Exercise
Virtues
(WHO)
Intention
s
(HOW)
Goals
(WHAT)

56. Summary
1. Who
2. How
3. What

57. “Jobs come and go but
everyone has a calling, and
that’s to be the people we
are capable of being.”
- Marianne Williamson

58. EmilyBennington.com
Facebook.com/EmilyBennington
@EmilyBennington
emily@emilybennington.com