This document discusses strategies for developing an effective web presence for mortgage professionals. It emphasizes starting with defining your "why" and ideal clients, then establishing your online foundation through a blog/website that serves as a hub. It provides 10 reasons to have your own website and discusses using mobile marketing, social media like Facebook and LinkedIn, and other online tactics such as press releases, email marketing and special reports. The overall message is the importance of getting started with your online marketing strategy immediately.

1. Web-Presence
Presentation for VIP
Mortgage Professionals.
By: Becky Kimes of Spirited Marketing
Be found where your customers are looking.

2. Let’s begin with your
why?

3. Let’s begin with your
why?
• Why are you choosing to be a mortgage
broker?

4. Let’s begin with your
why?
• Why are you choosing to be a mortgage
broker?
• Your “why” fuels the direction of your
online presence.

5. Your Who?

6. Your Who?
• Who is your ideal client?

7. Your Who?
• Who is your ideal client?
• What is their biggest “problem”

8. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
• Where can you find them?

9. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
• Where can you find them?
• How do you connect with them online?

10. Your Who?
• Who is your ideal client?
• What is their biggest “problem”
• Where can you find them?
• How do you connect with them online?
• How can you keep in touch with them over
time?

11. What
• The magic question: “Why should
someone choose me over every other choice
out there including doing nothing?”
• This will help you create your own USP.

12. Your Online
Foundation

13. Your Online
Foundation
• Blog/website which is your very own real-
estate on the web.

14. Your Online
Foundation
• Blog/website which is your very own real-
estate on the web.
• The hub of all your marketing activity.

15. 10 Reasons To Have Your Own Blog/
Website

16. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.

17. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.

18. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.

19. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.

20. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.

21. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.

22. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.

23. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.

24. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.

25. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.

26. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
• Gets great ranking results if you are interested in Search Engine Marketing.

27. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
• Gets great ranking results if you are interested in Search Engine Marketing.

28. 10 Reasons To Have Your Own Blog/
Website
• Has your own branding which allows you to be unique and positions you as
a “go-to expert”.
• Can become a “sellable asset”.
• Makes it easy to refer you.
• Shows that you are serious about your business.
• Provides trackable statistics so you know how your marketing is working.
• Is a tool to engage and re-engage your clients.
• Easily integrates with other Social Media.
• Allows you to connect with your ideal clients by them experiencing your
videos and your content.
• Saves you time by pre-answering your top questions.
• Can be “taken with you” if you switch mortgage companies.
• Gets great ranking results if you are interested in Search Engine Marketing.

29. Mobile Marketing

30. Mobile Marketing
• Make sure your website has a mobile
version!

31. Mobile Marketing
• Make sure your website has a mobile
version!
•

32. Social Media

33. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.

34. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook

35. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter

36. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
• LinkedIn

37. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
• LinkedIn
• Youtube

38. Social Media
• Make Sure You Have a Presence On at least
3 of the Fab-5.
• Facebook
• Twitter
• LinkedIn
• Youtube
• Blog (most important because you “own”
it).

39. Other Online
Marketing

40. Other Online
Marketing
• Online Press Releases

41. Other Online
Marketing
• Online Press Releases
• Article Marketing/Blog Posting

42. Other Online
Marketing
• Online Press Releases
• Article Marketing/Blog Posting
• Craigslist Ads

43. Other Online
Marketing
• Online Press Releases
• Article Marketing/Blog Posting
• Craigslist Ads
• Email Marketing

44. Other Online
Marketing
• Online Press Releases
• Article Marketing/Blog Posting
• Craigslist Ads
• Email Marketing
• Text-Message Marketing

45. Other Online
Marketing
• Online Press Releases
• Article Marketing/Blog Posting
• Craigslist Ads
• Email Marketing
• Text-Message Marketing
• Write Your Own Special Report

46. Other Online
Marketing
• Online Press Releases
• Article Marketing/Blog Posting
• Craigslist Ads
• Email Marketing
• Text-Message Marketing
• Write Your Own Special Report
• Publish Your Own Ebook

47. Ancient
Chinese
Proverb
The best time to plant a tree is
10 years ago. The second best
time to plant a tree....is TODAY.