The document discusses the importance of personal branding for career success, emphasizing that job seekers need to stand out in a competitive market. It highlights the increasing role of online presence and social media in the hiring process, suggesting that individuals should actively manage their online identities. Key strategies include enhancing profiles on platforms like LinkedIn and creating a strong personal message to attract employers.

1. Career Success: Easy as PIE Emily Bennington Coauthor, Effective Immediately: How To Fit In, Stand Out, and Move Up at Your First Real Job

2. P erformance I mage E xposure

3. Image

4. The finest classical musician in the world. Playing the most complex arrangements ever written . On a violin hand-crafted by Stradivari himself. … and no one cared!

5. Why Should You Care? HOW WILL YOU STAND OUT? There are SIX jobseekers right now for every one job available. Bureau of Labor Statistics More than 1.5 million graduates will be receiving their bachelor’s or master’s degrees this year. Bureau of Labor Statistics

6. The Good News? You need to build a personal brand! 45% of employers reported that they use web searches and social networking sites in 2009 to screen potential employees. from 22% in 2008. Source: Career Builder Survey

7. Don’t be generic!

8. What messages do you want to get across about who you are and what you represent?

9. Celebrities Get It! Sort of…. Successful businesses really get it…

10. Personal Branding Toolkit Blogging Google Presence Facebook Twitter LinkedIn But there’s something that comes first….

11. Do the Math! Job Market + High Visibility = HIRED? What’s Missing? Hint

12. High Visibility + = HIRED!! + STRONG MESSAGE (a.k.a Image )

15. Exposure.

16. What is YOUR Brand? How you see yourself How others see you (self-impression) (perception) Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success

17. You could be the best in the world, but it won’t matter unless other people see you that way too.

18. FACT: your online identity is already starting to eclipse your traditional resume .

19. What’s being said about YOU? What’s being said about your employees? What’s being said about other nonprofits? What’s being said about someone YOU may hire? 1 Google Yourself Sign Up for Google Alerts

20. And now for the best idea I’ve stolen this year (so far.)

21. Not from this guy . From this guy .

32. Jesse has some tasty PIE, no?

33. Your turn .

35. What is the biggest difference between Twitter and Facebook?

39. According to LinkedIn, recruiters account for 1 in every 20 profiles.

40. A current position Two past positions Education Profile summary Profile photo Specialties At least three recommendations Note: The more data you provide, the more “matchable” you are. Is Your Profile 100% Complete?

41. Pssst… If I were interviewing with him, I’d read this book!

42. Remember Your PIE!

43. Now Go Make it Happen!

44. Resources ProfessionalStudio365.com Emily Bennington – College to Career Expert

45. ProfessionalStudio365.com Emily Bennington Facebook.com/EmilyBenningtonCollegetoCareer @EmilyBennington [email_address]