Rotary will use digital and social strategies to engage Rotarians, potential members, and the public. This will include tools on Rotary.org to build relationships and collaborate, like member profiles searchable by interests, a network of contacts, and private groups. A new idea platform and app store will also allow sharing ideas and accessing Rotary-branded apps. The goal is to make it easier for Rotarians to connect while protecting members' trust in Rotary's online presence.