Z34 Social Business Strategy 06-05-12
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Zone 34 Strengthening Clubs Seminar - Rotary International's Social Media Strategy - Peter Markos, GM and CIO - Evanston, Illinois June 5, 2012
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Z34 Social Business Strategy 06-05-12
- 1. Social Business Strategy Peter Markos General Manager, Information Services
- 2. What do these Rotarians have in common?
- 3. Collaborative Platforms NOW Lack of collaborative platforms is keeping Rotarians separated.
- 4. Collaborative Platforms FUTURE
- 5. Background How can we better connect Rotarians Using modern tools/technology To maximize/multiply their impact
- 6. RI’s social business strategy Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public. These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business.
- 7. Today: Rotary talks, everyone listens FUTURE: collaborate Rotarians talk connect The world listens partners engages
- 8. Member Profiles • Comprehensive profiles, searchable by attributes and interests • Network of contacts based upon user needs • Ability to contact others through the platform • Comprehensive Rotary calendar containing local events • Private groups based on Rotary business needs
- 9. Member Profiles Big Picture: Social Business & Other Key RI Initiatives
- 10. Idea Platform • a common passion for history • a desire to begin a project • An idea to make Rotary better
- 11. Idea Platform
- 12. Idea Platform
- 13. Idea Platform
- 14. Rotary App Store • to help their club determine its online presence • wants to purchase a ready made solution • are exploring new solutions
- 15. Rotary App Store What is an “app store?”
- 16. Rotary App Store Rotary Club Locator in the Android store
- 17. Rotary App Store Why does Rotary need an app store? Rotarians can help each other find new tools and select the best ones!
- 18. Rotary App Store
- 19. Rotary Showcase
- 20. Rotary Showcase xxxxxxxxxxx
- 21. Rotary Showcase xxxxxxxxxxx
- 22. Rotary Showcase Facebook Updates
- 23. Rotary Showcase
- 24. Social Business Strategy How does social business fit with the Strategic Plan?
- 25. Social Business Strategy How does social business fit with the Strategic Plan? Increase collaboration and connection with other organizations Foster club innovation Create significant projects and flexibility both locally and Encourage clubs to internationally participate in a variety Publicize action-oriented of service activities service Encourage clubs to Develop leaders promote their networking opportunities and signature activities
- 26. Engage Rotarians in the co-creation of value
Editor's Notes
- Two main ideas: Making connections Moving from a model of “Rotary speaks, everyone listens” to Everyone speaks; everyone listens; a conversation. The presentation will tell several stories of Rotarians making connections. These pictures are placeholders from Alison’s actual Rotarian connections (and they are all American) – but we are replacing them with photos of people from around the world. As you go through the presentation, you will see two people “pop out” as we tell the story of how they will benefit from one of the specific platforms described here: Member Profiles, Idea Starter, App Store. All 6 connect their stories to Rotary Showcase. For example: In this mix of Rotarians, two have just been nominated (need correct word) as DGN and are eager to begin connecting with other incoming and past governors to prepare for their role; two connect over common interests in a particular type of service project; two connect when one finds the other’s “app” in the app store.
- Before we discuss the specific initiatives that make up the SBS let me paint a picture for you of what these new platforms will do for Rotary. This fish tank shows fish swimming among their own kind.
- In this fish tank, the walls separating the fish have been removed and they all swim together.
- President Bannerjee attended Barry’s institute in Denmark and after listening to a presentation by Mario & Stephanie. President Banerjee listened to Rotarians asking about social media (we want to emphasize listening so are thinking about replacing the lightbulb with an ear…TBD) Committee was formed, analyzed options, selected a social business strategy. Several initiatives going on in parallel that came to very similar conclusions – brand revitalization, digital strategy evaluation (ROSE), and this committee. Converged
- adopts the following statement as RI’s social business strategy If we do need to display the statement, need it to be visually appealing. Do we need to display/read it?
- Conceptual slide – the graphics team is working on a better visual representation of this idea We may have an additional slide “what this is not” – it is not about how Rotarians can use Facebook or LinkedIn or Twitter (there are other workshops on those topics). This is about platforms developed for Rotarians to encourage connections and conversation among Rotarians and between Rotarians and interested partners. Before – one way conversation. Now – Rotarians connect, collaborate with each other and the world. Increasing their capabilities to lead.
- Allow members who opt-in to develop robust personal profiles Establish public and private online communities to engage members and potential members Provide a common calendar comprehensive individual profiles with the ability to search attributes and interests ability to create a network of contacts based upon user needs capability to contact others through the platform creation of a comprehensive Rotary calendar containing local events ability to create private groups based on Rotary business needs implementation of an idea/project matching platform implementation of a “hub” where Rotary could promote and enhance authorized Rotarian-created tools The Member Profiles (and CMS) projects are essentially software, or tool-selection projects. We have a vision and are just beginning to define the parameters of the project including: Identifying a preliminary list of vendors Identifying stakeholders, both in the secretariat and among Rotarians Creating an initial list of requirements
- I am thinking that this slide might be best at the end of the presentation rather than beginning. We don’t want to detract from the main points of the SBS initiatives, and discussing Rotary.org or other projects at the start might raise questions about those and take people’s attention in that direction. Also, if it is at the end maybe KB can present it – it might make the most sense coming from her since she is staff who has the perspective of being in the trenches of everything going on at the Secretariat (so it could be framed that way.) Remind SPC of ROSE and briefly explain the Digital Experience Program Current website all things to all people Primary audience internal, the rotary family ROSE: rotary.org move from a newsroom to a catalyst Explain Member Profiles (ROSE, S&G, Committee to Dev Soc Net all came to similar conclusions re: member profiles/user experience Public/Private spaces Three initiatives underway that will provide functionality to authenticated users: Idea Platform, Rotary Showcase, App Store
- This slide will change to have the Rotarians start further away and meet in the middle These Rotarians are from opposite sides of the world. ____ is a Rotarian from ___, and has been in Rotary twenty years. ___ is a Rotarian from ___ and is entering her fifth year of membership. Despite their differences in age, background, and years of Rotary membership, they have a common passion for ____, and a desire to begin a project in that area.
- This is a mock up of the idea platform in development – will replace with screen showing non-service project idea and removing the Nike ad. To view some of the “ideas” for the idea platform, use this link (not for general distribution) http://smlfrtn.com/clients/avectra/ideastarter/projecthome.php. Any authenticated user (Rotarian, spouse, Rotaractor) can post a project. Interface will be in 9 languages, but posts will be in the language of the poster.
- The many ways that people can contribute to an idea: money, time, resources, expertise Members of the Rotary family post ideas; contributors can be within or out of the Rotary family
- Idea Platform – Support & Strengthen Clubs, replaces ProjectLink
- Let’s go back to two Rotarians who are club presidents in the same district. They are both trying to help their club determine its online presence for the next few years, especially its club website. The club wants to purchase a ready made solution that is easy for many different club members to help maintain. (Name), the other club president, has a similar situation. Their club has been with a website management company but has had mixed feelings about the quality of the site and ease of use. They are exploring new solutions, but the CP isn’t sure where to turn to find more information, especially from fellow Rotarians. Even though these two club presidents are in the same district, and have even met before, they currently have no way of knowing that they are both tackling similar issues.
- General explanation of what an app store is, using screenshots from android or apple store.
- Not sure if we’ll use the Android store…especially because our reviews aren’t so great…better reviews in the itunes app store I think. Another feature of an app store is user reviews. Some of you may have the Rotary Club Locator app on your iphone or android. This is the listing of our Club Locator App in the Android app store, along with the reviews it has received by users.
- Another reason why we need an app store is that Rotarians need each others’ help in finding the tools they need, and sometimes in selecting from a few different options to meet their needs. Example: ClubRunner vs. DacDB.
- Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen Clubs Enhance Public Image and Awareness Focus and increase humanitarian service
- Rotary Showcase allows any authenticated member of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on rotary.org, users will also have the option to update their Facebook status with their Rotary Showcase projects. This is the landing page on Rotary.org This page has: Featured projects: Staff will review and select completed projects to feature at the top of the page – but any member of the Rotary family can post any project; RI approval is not required.
- Same page, below the Showcase Highlights: A list of projects showing the primary project photo. If you mouse over a photo, you will get a brief description of the project. Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
- If the user has a Facebook account and gives permission, then project updates will be posted to Facebook status: When project is first posted When any updates are made, e.g. add photos or video, member joins a project, impact data is added
- Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen Clubs Enhance Public Image and Awareness Focus and increase humanitarian service
- The RI St plan is comprised of three strategic priorities supported by 16 goals. The SBS is aligned with all of the 16 goals, but there are a few in particular where the SBS will be particularly valuable. Foster club - Ability to connect and share ideas more easily will result in increased innovation amongst Rotary clubs. Encourage clubs to - It will become easier to see service projects of RCs around the world, to get ideas and inspire clubs to increase the service that their club is involved with. Improve member recruitment – the accomplishments of Rotary, the passion and ingenuity of its members will be center stage with the SBS. Seeing all Rotary is and has to offer, Rotary sells itself.
- The RI St plan is comprised of three strategic priorities supported by 16 goals. The SBS is aligned with all of the 16 goals, but there are a few in particular where the SBS will be particularly valuable. Foster club - Ability to connect and share ideas more easily will result in increased innovation amongst Rotary clubs. Encourage clubs to - It will become easier to see service projects of RCs around the world, to get ideas and inspire clubs to increase the service that their club is involved with. Improve member recruitment – the accomplishments of Rotary, the passion and ingenuity of its members will be center stage with the SBS. Seeing all Rotary is and has to offer, Rotary sells itself.
- Lead to better engagement – people will connect better because they will be able to share ideas, projects, guide each other…. Not sure if we’ll have a picture here but I left it in as a place holder. The concept is to present these tools as the many ways that we facilitate connections – which can result in a diverse group of Rotarians coming together for a service project. The promise: We’re innovators, problem solvers, entrepreneurs and above all leaders.