Social Media: The web is big
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What is social media and how do you build community and relationships? The web is big: to be successful, companies have to create high valued content to a niche market. Some Twitter tips and resources.
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This document discusses social media and its opportunities. It defines social media as communicating with others via the world wide web using popular applications like Facebook, Twitter, and LinkedIn. The emergence of social media is summarized, noting its rapid 50% growth in 5 years and how teens use it to socialize. Benefits of social media for businesses are outlined, including increased awareness, traffic, and understanding of customers. In conclusion, the document states that with over 1 billion Facebook users, anyone can succeed in building a web presence through social networking.
Bosch Digital Training
The document discusses various social media platforms and how brands can utilize them for marketing purposes. It provides examples of brands like Starbucks, Dell, and Blendtec that have successfully used platforms like Facebook, Twitter, and YouTube to increase brand awareness, engage customers, and boost sales. The document also discusses tools for monitoring social media and offers tips on best practices for social media marketing.
Bosch Digital Training
The document discusses the use of social media for marketing purposes. It provides examples of companies like Starbucks, Dell, and Blendtec that have successfully used platforms like Facebook, Twitter, and YouTube to engage customers, raise brand awareness, and increase sales. The document also discusses tools for monitoring social media and offers best practices for social media marketing, including having clear objectives and providing valuable content to drive engagement.
D&B Social Network Marketing Seminar 20100318
The document discusses strategies for using social media to expand business. It covers selecting appropriate social networks, leveraging them for business goals, and integrating social networking into an overall marketing strategy. Examples are given of successful social media use by companies like Dell and a wine business. The presentation emphasizes targeting customers, using the right language for social media, and including calls to action.
Social Media in Bizz
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İş için sosyal medya kullanımına giriş niteliği taşıyan bir sunum.
Demystifying Social Media Webinar 10-20-09
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Demystifying Social Media Webinar 10-20-09
The document discusses developing a strategic social media marketing plan for healthcare organizations. It recommends a 12-step process: 1) participate in social media; 2) assess organizational culture; 3) define audiences and stakeholders; 4) set objectives and goals; 5) determine desired outcomes; 6) select appropriate channels; 7) integrate with other marketing; 8) allocate resources; 9) measure metrics; 10) monitor conversations; 11) establish policies; 12) repurpose content. It provides examples of using social media for brand advocacy, crisis communication, and engaging patients. Key is to start participation, have a plan, and repurpose content across multiple channels.
Five Tools to Know About When Developing Software for Social Networks
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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Social Media: The web is big
- 1. www.twitter.com/brettkopf The web is big… You can’t be something to everyone. You must produce high valued content to a niche market. Your brand here What is social media? Community & relationships Ethics /etiquette (Twettiquette)
- 2. www.twitter.com/brettkopf 1. Not Social Media = Direct mail & Ads
- 3. www.twitter.com/brettkopf Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques http://en.wikipedia.org/wiki/Social_media ? Social Media A whole bunch of people having conversations on the web using this stuff Brett
- 4. www.twitter.com/brettkopf A lot of people Really crazy Facebook stats http://www.facebook.com/press/info.php?statistics ________users Extreme growth 40% of users quit within first month 5% produce a majority of the content 45 Million, 145 industries Where does your company fit? You’ve seen the growth, heard about it’s benefit but what next? You need to ask: How to strategize & execute
- 5. www.twitter.com/brettkopf Cite: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later Many Many More…
- 7. Prospect
- 9. Brainstorm
- 10. Customer Service
- 11. Engage
- 13. Increase SalesJoin the conversation 2. The future? Groups of highly connected people. Where will your company fit? www.twitter.com/brettkopf
- 15. You’d rather have 100 loyal followers than 1,000 you don’t knowRT=Re-Tweet Give recognition (like citing) Show’s them someone is listening Information expands to multiple networks 1:10 rule: For every 1 Tweet about you, 10 for others. Helpful apps: Hootsuite/Tweetdeck www.twitter.com/brettkopf
- 16. Listen & Engage www.search.twitter.com: search your brand RSS: Make your life easy Google.com/alerts http://namechk.com/ Checks “social” usernames http://www.facebook.com/username/: customize your URL www.twitter.com/brettkopf
Editor's Notes
- 1) how business use this (and how we can connect with them as Career Services2) how students use this (and how we can connect with them)3) how Career Services can best utilize these resources***FYIndOut***B2B, Recruiting Use corporate examples