The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
How to move your business to next level using social media and through Social Marketing. Business partner, Internet marketing, Internet Network, Marketing and Advertising.
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
1) The document discusses social media, including its history, types, advantages, and disadvantages.
2) It describes several major social media platforms like Facebook, Twitter, Google+, and explains their key features and why they are popular.
3) While social media provides low-cost marketing opportunities and a way to build customer loyalty, it also requires time to manage and negative content could damage a brand's reputation.
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
The document discusses strategies for using social media effectively. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Foursquare. It also discusses best practices for social media monitoring, engagement and crisis communication. Key aspects of a successful social media strategy include combining tools, tactics and overall strategy, transparency to build credibility and flexibility to maximize reach.
How to move your business to next level using social media and through Social Marketing. Business partner, Internet marketing, Internet Network, Marketing and Advertising.
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
1) The document discusses social media, including its history, types, advantages, and disadvantages.
2) It describes several major social media platforms like Facebook, Twitter, Google+, and explains their key features and why they are popular.
3) While social media provides low-cost marketing opportunities and a way to build customer loyalty, it also requires time to manage and negative content could damage a brand's reputation.
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
This document discusses various marketing strategies and how digital technologies have disrupted traditional marketing approaches. It notes how fax machines and early online services like Prodigy evolved communications and disrupted the US Postal Service. It emphasizes finding the right mix of traditional, online, social media, and video marketing tailored to the target audience. The document then outlines strategies for various digital marketing approaches like websites, email, social media platforms, mobile apps, and tools from Google. It argues that technology is reshaping and often disrupting marketing for manufacturers.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
This document discusses the evolution of businesses through social networks. It describes how businesses have shifted from outbound "spray and pray" marketing to inbound marketing through social networks like Facebook, Twitter, and LinkedIn. Inbound marketing through social networks is more targeted, viral, and cost-effective. The document also provides examples of how businesses like Gary Vaynerchuk's wine store were able to grow significantly through creative use of social media and networking sites.
Bob Miller is a social media marketing consultant who teaches classes on using social media for business purposes. The class covers major social media sites like Facebook, Twitter, LinkedIn and YouTube and how small businesses can use them to build their customer base, network, and drive traffic to their website. The class instructs students to start by establishing a presence on the top social networking sites and to use social media for both marketing and market research. It emphasizes the importance of consistent, frequent posting of useful content to build credibility and engagement over time.
Social Media: An Introduction for BusinessesAren Grimshaw
A copy of the slides used on my presentations to businesses in the south west on behalf of Business Link.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
The document discusses a seminar on social networks. It begins with an introduction to social networks and provides a brief history of major social networking sites from the 1960s to the present. It then discusses how social networking sites can be used for marketing and management purposes by engaging customers, creating buzz, and generating traffic and links. The document provides tips on defining audiences and goals, choosing sites, building social relationships, and promoting brands. It highlights benefits like low-cost advertising, feedback from customers, and increased awareness. Potential challenges with social media are also outlined.
The document discusses social networks and their use in marketing and management. It begins with an introduction to social networks, including a brief history. It then discusses how social networking sites can be used for marketing purposes and provides tips on engaging with customers, promoting brands, and implementing marketing campaigns on sites like Facebook, Google+, Twitter, and YouTube. The document also covers reasons for using social networking, including reaching targeted audiences and creating opportunities to engage customers, create buzz, and gain traffic. It notes both the benefits and potential challenges of using social media for business purposes.
This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
This document discusses the rise of social media and its use for marketing by companies. It defines social media as various forms of online media that allow for social interaction and sharing of information. The document outlines how social media can be used in the corporate world to introduce brands, engage consumers, build relationships, be cost effective and allow real-time communication. It also lists opportunities of social media marketing such as establishing brand awareness, monitoring competitors, interacting with customers and conducting market research. The conclusion states that social media provides inexpensive communication methods and facilities to help increase business.
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Social Media Realities_1stPositionMarketing and SocialMediaDelivered1st Position Marketing
This document provides an overview of social media and why businesses should utilize various social media platforms. It discusses what social media includes, such as Facebook, Twitter, and LinkedIn. Principles of social media are outlined, such as having goals, choosing the right platform, adding value, and establishing guidelines. Metrics for success include informing users, entertaining them, interacting with them, and converting them to customers. Tools like Hootsuite and Ping.fm can help manage social media accounts. The presentation encourages attendees to start working on two principles and download free articles on using social media for business.
This presentation is designed to introduce you to social media, provide examples of companies that are successfully using social media and tips for integrating social media into your existing marketing strategies.
This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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This document discusses various marketing strategies and how digital technologies have disrupted traditional marketing approaches. It notes how fax machines and early online services like Prodigy evolved communications and disrupted the US Postal Service. It emphasizes finding the right mix of traditional, online, social media, and video marketing tailored to the target audience. The document then outlines strategies for various digital marketing approaches like websites, email, social media platforms, mobile apps, and tools from Google. It argues that technology is reshaping and often disrupting marketing for manufacturers.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
This document discusses the evolution of businesses through social networks. It describes how businesses have shifted from outbound "spray and pray" marketing to inbound marketing through social networks like Facebook, Twitter, and LinkedIn. Inbound marketing through social networks is more targeted, viral, and cost-effective. The document also provides examples of how businesses like Gary Vaynerchuk's wine store were able to grow significantly through creative use of social media and networking sites.
Bob Miller is a social media marketing consultant who teaches classes on using social media for business purposes. The class covers major social media sites like Facebook, Twitter, LinkedIn and YouTube and how small businesses can use them to build their customer base, network, and drive traffic to their website. The class instructs students to start by establishing a presence on the top social networking sites and to use social media for both marketing and market research. It emphasizes the importance of consistent, frequent posting of useful content to build credibility and engagement over time.
Social Media: An Introduction for BusinessesAren Grimshaw
A copy of the slides used on my presentations to businesses in the south west on behalf of Business Link.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
The document discusses a seminar on social networks. It begins with an introduction to social networks and provides a brief history of major social networking sites from the 1960s to the present. It then discusses how social networking sites can be used for marketing and management purposes by engaging customers, creating buzz, and generating traffic and links. The document provides tips on defining audiences and goals, choosing sites, building social relationships, and promoting brands. It highlights benefits like low-cost advertising, feedback from customers, and increased awareness. Potential challenges with social media are also outlined.
The document discusses social networks and their use in marketing and management. It begins with an introduction to social networks, including a brief history. It then discusses how social networking sites can be used for marketing purposes and provides tips on engaging with customers, promoting brands, and implementing marketing campaigns on sites like Facebook, Google+, Twitter, and YouTube. The document also covers reasons for using social networking, including reaching targeted audiences and creating opportunities to engage customers, create buzz, and gain traffic. It notes both the benefits and potential challenges of using social media for business purposes.
This document discusses social media marketing. It begins by defining social media and listing some major social media platforms like Facebook, Twitter, Google+, LinkedIn, and Instagram. It then discusses the history of social media and how it has evolved from letters and telegraph to today's platforms. Some key social media statistics and trends are also presented. The document also provides examples of how businesses can use social media for objectives like communication, customer service, research, reputation management, and sales. It concludes by presenting a case study of how a small business called Concept Women Footwear used social media successfully to increase their sales and customers.
This document discusses the rise of social media and its use for marketing by companies. It defines social media as various forms of online media that allow for social interaction and sharing of information. The document outlines how social media can be used in the corporate world to introduce brands, engage consumers, build relationships, be cost effective and allow real-time communication. It also lists opportunities of social media marketing such as establishing brand awareness, monitoring competitors, interacting with customers and conducting market research. The conclusion states that social media provides inexpensive communication methods and facilities to help increase business.
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Social Media Realities_1stPositionMarketing and SocialMediaDelivered1st Position Marketing
This document provides an overview of social media and why businesses should utilize various social media platforms. It discusses what social media includes, such as Facebook, Twitter, and LinkedIn. Principles of social media are outlined, such as having goals, choosing the right platform, adding value, and establishing guidelines. Metrics for success include informing users, entertaining them, interacting with them, and converting them to customers. Tools like Hootsuite and Ping.fm can help manage social media accounts. The presentation encourages attendees to start working on two principles and download free articles on using social media for business.
This presentation is designed to introduce you to social media, provide examples of companies that are successfully using social media and tips for integrating social media into your existing marketing strategies.
This document provides an overview of social media and how businesses can utilize various social media platforms and tools in their marketing strategies. It defines social media as websites and online tools used to publish and share information. It then lists and describes popular social networking sites, microblogging/texting tools, social bookmarking sites, B2B networks, video and photo sites, and content distribution tools. The document also provides tips on how to monitor social media conversations, engage customers, incorporate social media into existing marketing plans, and gives examples of how specific companies have used social media.
Similar to SOCIAL MEDIA MARKETING AND INFORMATION PRODUCT.pptx (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
2. Information Product
Information product are products where the most
impotent part of what you sell is knowledge.
Usually these product are solid digitally and can be
downloaded from your website.
4. Different Type Of social Media
o Social Networks: Facebook, LinkedIn
o Bookmarking Site: Pinterest, Flipboard, Diggs
o Social News: Digg
o Media Sharing: Pinterest, YouTube, WhatsApp.
o Microblogging: twitter, Facebook.
5. Social Media are Used to
Promote the name of your brands and business.
Tell customer about your goods and services.
Find out customer think of your business.
Attract new customers.
Build strong relationship with existing customer.
6. Advantages of using social Media
Broad reach
Personal
Free or low –cost
Fast and Easy
7. Disadvantages of Social Networks
Many People put too much personal information on their profiles.
The website often has ownership over everything the users posts.
Website are not completely secure.
9. Social Media Optimization
Create a profile in
social Media.
Must optimized
according to the
platform.
Proper mail id and
ph. No should be
optimized.
10. Mostly paid campaign on social Media.
Content Understanding required.
Advertising skill is required.
Ads- Facebook Ads, Twitter Ads,
LinkedIn Ads,…
Content Calendar.
11. How to go social Media Marketing through Facebook
1. Photos Optimization
2. Promote your Facebook Page.
3. Video Post
4. Analysis the content