This document provides information and guidance about using Pinterest for business purposes. It begins with statistics about Pinterest demographics and user behavior. It then outlines a 5 step process for businesses to get started on Pinterest: 1) Create an account, 2) Grow your audience, 3) Pin content, 4) Take your presence to the next level by adding boards and descriptions, and 5) Convert followers into leads and sales. The document emphasizes regular posting, engaging with others, and measuring analytics to improve performance over time.

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SOCIAL MEDIA TALK
Pinterest

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nickihicks
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HI,
I’M NICKI HICKS!

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redvinestudio
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red-vine-web-studio
Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING
PINTEREST FOR
YOUR
BUSINESS?

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WHAT’S THE POINT OF USING PINTEREST FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS PINTEREST
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW PINTEREST STATISTICS
1
80% of “pins” – now “saves” –
are re-pinned from other posts.
2
The lifespan of a “pin” is 1,680
times longer than a Facebook
post.
3
Red and orange images receive
200% more re-pins than blue
images.
4
Users who pin 15 – 30 times/day
get the best results.
Statistics above are from SocialMarketingWriting.com

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
PINTEREST.
NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT
You can create a personal and/or business account.

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STEP 1: CREATE YOUR (BUSINESS) ACCOUNT
For business, go to https://business.pinterest.com/.

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STEP 1: CREATE YOUR ACCOUNT

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STEP 1: CREATE YOUR ACCOUNT

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STEP 2: GROW YOUR PINTEREST AUDIENCE
1
Follow and like other Pinterest
accounts that make sense.
2
Give your readers the ability to
“pin” or “save” your blogposts.
3
Post regularly. Share other
content 80% of the time, and
your own 20% of the time.
4
Go wide with your content. Think
about everything and anything
that your niche would be
interested in.

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STEP 3: PIN (OR SAVE) CONTENT
Do regular searches for interesting content.

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.

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STEP 3: PIN YOUR OWN CONTENT

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.
2 Input the URL.

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STEP 3: PIN YOUR OWN CONTENT
Input the URL.
Choose the best image for the
post. (Again, create a unique one
for Pinterest.)

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.
2 Input the URL.
3
Choose the best image for the
post. (Again, create a unique one
for Pinterest.)

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STEP 3: PIN YOUR OWN CONTENT

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STEP 3: PIN YOUR OWN CONTENT
1
Choose to pin something from
the web.
2 Input the URL.
3
Choose the best image for the
post. (Again, create a unique one
for Pinterest.)
4 Publish!

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STEP 3: PIN YOUR OWN CONTENT

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STEP 4: TAKE PINTEREST TO THE NEXT LEVEL
1
Create boards (like categories)
where you group your content.
2
Create longer descriptions (with
at least 100 – 200 characters).
3
For your own content, use unique
images by using a tool like
Canva.
4
Incorporate pricing if you’re
talking about a product.

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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Visits
2 Engagement
3 Leads
4 Conversions

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PINTEREST ANALYTICS
View your Twitter Analytics at https://analytics.pinterest.com/.

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TWITTER MEASUREMENT: GOOGLE ANALYTICS

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PINTEREST ADVERTISING
Check out your advertising options at
https://ads.pinterest.com/.