Lisa Qualls, CEO of Fresh ID, gave a presentation on why people use social media and a SWOT analysis of social media. She discussed the main reasons people use social media are to interact, evaluate products and services, and learn from thought leaders. Her SWOT analysis identified strengths like accessibility, weaknesses like privacy and security issues, opportunities like increasing company social media budgets, and threats like rapid changes in social media platforms. She concluded by providing her contact information.

1. SOCIAL MEDIA Lisa Qualls CEO, Fresh ID

2. Why do people use social media? SWOT Overview Strengths Weaknesses Threats Opportunities Agenda

3. Why Do People Use Social Media? Interact Evaluate Learn

4. Evaluate What are good products and services from people you KNOW

5. Learn Thought leader & information accessibility

6. Interact Easy to formulate and grow relationships

7. Analysis

8. Strength Accessibility 24 7 Availability

9. Weakness Privacy/Security Analysis Tools

10. Threat Resources Rapid Change

11. Opportunity 4 out of 5 companies (81%) expect social media budgets to increase over the next year

12. Opportunity Integration

13. About LISA QUALLS Company: Fresh ID, LLC Location: Kansas City Phone: 816-359-3554 Email: [email_address] Twitter: @lqualls4444, @freshid, @intefy Sites: http://lisaqualls.tumblr.com , http://freshid.com Quick Bio: Ambitious high-energy woman who loves family, fun and fighting for the win. Partner/CEO of Fresh ID. SMCKC President.