"Social Media Business Adoption" presentation I gave at the Missouri Valley Regional Society for Marketing Professionals conference on 4/8/11. More information can be viewed by visiting http://freshid.com/blog.

1. SOCIAL MEDIA
Lisa Qualls CEO, Fresh ID

2. AGENDA
How do people use social media?
Social business success
Start with fundamentals
Preparing the executives
Thank you!

3. How do people use social media?

7. Social
Business
Success
Credit: McKinsey

8. Social Business Success
$6.5 Million in Biggest profit 3K+ internal
revenues directly since 1999 community
attributed to members…$250K
Twitter in just 2 saved with 1
years interaction alone

9. Start With Fundamentals
Brand
Market Financials

10. Preparing The Executives

11. Preparing The Executives

12. Monitoring Tools

13. Influencers / Advocates

14. Engagement Tools

15. THANK YOU!
About LISA QUALLS
Company: Fresh ID, LLC
Location: Kansas City
Phone: 816-359-3554
Email: lisa@freshid.com
Twitter: @lqualls4444, @freshid, @intefy
Site: http://freshid.com
Quick Bio: Ambitious high-energy woman who loves
family, fun and fighting for the win. Partner/CEO of
Fresh ID. SMCKC Chairwoman of the Board.