KC IABC Business Communicators Summit - Keynote
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Real-world examples of how businesses are winning and retaining customers across a variety of social channels. This presentation reviewed the importance of a strategic approach and also covered proven tactics and tools for implementing and managing social programs. Title of the presentation is “From Concept to Outcomes: Effectives Strategies, Tactics and Tools for Social Media Success.”
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KC IABC Business Communicators Summit - Keynote
- 1. “From Concept to Outcomes: Effectives Strategies, Tactics and Tools for Social Media Success” Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board
- 2. Agenda Preparing campaign strategy Campaign ideation Viral probability analysis Outreach approach Monitoring tools Measure results
- 3. Preparing campaign strategy What are the business goals? Identify constraints and opportunities De ne timeframe and budget Establish success metrics
- 4. Preparing campaign strategy New Brand Minimal social assets Market Share Repeat Traffic
- 5. Campaign ideation • Bring the exclusive to the masses • Enable people to share • Capture information
- 6. Campaign ideation • Competition & interaction • Coupon and prize incentive • Integrated touch points
- 7. Campaign ideation • Webisodes • Online media kit • In uencer outreach • The big event • Offline participation
- 8. Viral probability analysis Readers, backlinks, other assets, commenting, post schedule, post content, author publications, etc.
- 9. Outreach options • Leverage networks • Identify like minds with new audiences • Big blast vs. wave approach • Mixed organic vs. paid • Incentives • Risk mitigation plans • Follow-up plans
- 10. Monitoring Tools
- 11. Measure results • Revenue • Costs • Market share • Mentions, reach, and views • Activity comparison • Clicks/conversions • Entries, coupons, contact information
- 13. THANK YOU! About LISA QUALLS Company: Summit Marketing Location: Lenexa, KS Phone: 913.562.3400 Email: lisa.qualls@summitmarketing.com Twitter: @lqualls4444, @summitsocial Site: http://summitmarketing.com Quick Bio: Ambitious high-energy woman who loves family, fun and ghting for the win. VP of Interactive Strategy at Summit Marketing. SMCKC Chairwoman of the Board.