Social Media for Fundraisers
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The document discusses using social media for fundraising. It provides tips on developing a social media strategy and creating engaging content for various platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Specific suggestions include asking questions on Facebook, participating in conversations on Twitter, sharing photos on Instagram and creating boards with ideas on Pinterest. The document emphasizes that social media is about listening, engaging communities and telling stories to build trust before directly asking for donations.
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Social Media for Fundraisers
- 1. Gvahim.org.il- Dec. 30, 2012 fundraisinisfun.com
- 2. Links & Slides Links: http://www.fundraisinisfun.com/gvahim- prezi/ Slides: http://www.slideshare.net/EphraimGopin/ social-media-for-fundraisers fundraisinisfun.com
- 3. Social Media for Fundraisers fundraisinisfun.com
- 4. Social Media for Fundraisers Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/ Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
- 5. The Truth “I tell classes that we no longer just go out to dinner with friends, we take our whole network with us.” - William Humphrey Jr., Texas Tech 10/28/12, USA Today fundraisinisfun.com
- 6. So I went out to dinner with my wife… fundraisinisfun.com
- 7. Recommendations fundraisinisfun.com
- 8. Instagram- Before We Step Out fundraisinisfun.com
- 10. Pin What We Ate fundraisinisfun.com
- 11. Tweet an Update fundraisinisfun.com
- 12. Yelp Review fundraisinisfun.com
- 13. Social Media for Fundraisers • Social Media and Fundraising • Social Media- General • Social Media strategy • Content • Pictures • Video • Mobile fundraisinisfun.com
- 14. Top 10 FR “I Believe” • 2 way street • Too many NPO’s • Collaborate fundraisinisfun.com
- 15. Top 10 FR “I Believe” • Strategy • Spend & ye shall receive • Friends bring friends • Cheerleaders fundraisinisfun.com
- 16. Top 10 FR “I Believe” • 10 = 10,000 • Ty Cobb • Firemen fundraisinisfun.com
- 17. Great FR Idea- Impact fundraisinisfun.com
- 18. Actual Job Posting • If you are enthusiastic, optimistic, creative and have initiative, ______ has a position as fundraiser for you. • ______, a national organization is looking for a fundraiser. The position includes: • · Responsibility for the fundraising system · Finding new sources of funding · Developing partnerships · Writing grant requests and reports · Maintaining an ongoing relationship with donors · Making a yearly income plan · Managing and directing fund raising events · Directing public relations and composing advertising material · Insuring that funding requests reports are submitted on time. • Additional information This is a key position which defines and implements the fundraising strategy of the organization. The position involves working side by side with the CEO The position includes locating fundraising sources in Israel and abroad and working with the commercial sector, the private sector and the government sector including municipalities and foundations. • Requirements - English at mother tongue level (obligatory) - The ability to speak and write at a high level in English and Hebrew - Previous writing experience - Fundraising experience - The ability to work alone and to work as a part of a team - Excellent interpersonal skills - Creativity and entrepreneurship - Marketing skills - Experience in organizing events - The candidate must own a car and be willing to travel all over the country - Preference will be given to someone who is connected to the field of disabilities • This is a half time position which may be extended in the future. fundraisinisfun.com
- 19. 2012 NPO Social Networking Report • 98% on FB, 74% Twitter, 64% YouTube, 48% LI • 55%- social networking = FR (OY!) • 46% of US millionaires- on FB • 70% of Tweeps- outside US 3% raised over $100,000 on FB BUT 30% between $0-1000 fundraisinisfun.com
- 20. Engagement Till Now… • Thank you letters • Phonecall • Invite to small event/gala dinner • 1 on 1/parlor • Direct Mail • Annual Report fundraisinisfun.com
- 21. Less Me, More You People who only broadcast soon become boring @marcapitman fundraisingcoach.com fundraisinisfun.com
- 22. Less Me, More You fundraisinisfun.com
- 23. Social Media- There’s no such thing • Expert • Sensei • Guru • Diva • Authority • Princess • Ninja • Superstar • Rockstar • Zen Master of SM • Maven • MVP • Samurai Me: Just another social media user fundraisinisfun.com
- 24. The 10 Commandments of Engagement • COI/ROE vs ROI • Be creative, fearless • C-Level onboard • Community 1st, monetize later • Quality over quantity fundraisinisfun.com
- 25. The 10 Commandments of Engagement • SM ≠ FR • SM is NOT free • NO religion, politics, personal attacks, negative comments • 100 > 100,000 • Donate button- so what?! fundraisinisfun.com
- 26. Where Are You- The Good… fundraisinisfun.com
- 27. Where Are You- The Bad… (bottom of the homepage) fundraisinisfun.com
- 28. Where Are You- The Bad… (no SM icons above fold) fundraisinisfun.com
- 29. Where Are You- The Bad… (no SM icons- just text, at very bottom) fundraisinisfun.com
- 30. What is Social Media • Listening • Engaging • Storytelling • More listening fundraisinisfun.com
- 31. Social Media Strategy fundraisinisfun.com
- 32. Social Media Strategy- Competition • What platforms • Who to engage • Added value fundraisinisfun.com
- 33. Social Media Strategy- The Who • Who to engage • Who does the engaging Make sure you’re there- don’t miss an opportunity! fundraisinisfun.com
- 34. Social Media Strategy- The What • Short & long term goals • Guidelines & crisis management • Quality trumps quantity fundraisinisfun.com
- 35. Social Media Strategy- The Where • Your audience • Your mission • You DON’T have to be everywhere! fundraisinisfun.com
- 36. Social Media Strategy- The When • See what works • Blog calendar “Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%” - @johnhaydon fundraisinisfun.com
- 37. Social Media Strategy- The Why • To fundraise…NOT! • Engage ► trust ► action (thank you @askdebra!) • Patience folks fundraisinisfun.com
- 38. Social Media Strategy- The How • Measure • The overall strategy • How will you help your community??? fundraisinisfun.com
- 40. Content- RSS • Curate • Vary • Read & Learn • Alerts fundraisinisfun.com
- 41. Content- Blog • Guest post • Make it timely- e.g. Sandy • Tell a Story • Different contributors • Calendar fundraisinisfun.com
- 42. Mercy Corps Blog fundraisinisfun.com
- 43. Engaging Tumblr fundraisinisfun.com
- 44. Content- Facebook • Personal ≠ Biz • Pat your shoulder • Create convos • Say thank you!!! fundraisinisfun.com
- 45. Facebook- Great Ideas fundraisinisfun.com
- 46. Facebook what CAN you do with it? fundraisinisfun.com
- 47. FB- Ask A Question fundraisinisfun.com
- 48. FB- Create a Picture fundraisinisfun.com
- 49. FB- Intro Your Staff fundraisinisfun.com
- 50. FB- Use Images to Explain Cause (Access Israel) fundraisinisfun.com
- 51. FB- Thank Volunteers fundraisinisfun.com
- 52. FB- History fundraisinisfun.com
- 53. FB- Photo Captions fundraisinisfun.com
- 54. FB- Exclusive Offers fundraisinisfun.com
- 55. FB- Local Event fundraisinisfun.com
- 56. Content- Twitter What TO do • Follow local NPOs, media, influencers • Become the expert • 60-30-10 • Push out content fundraisinisfun.com
- 57. Content- Twitter No you didn’t! • Broadcast • Like us on FB • We need $$$ • 4square fundraisinisfun.com
- 58. Twitter- be creative! fundraisinisfun.com
- 59. Twitter- Engage! fundraisinisfun.com
- 60. )Twitter- Engage! (Dan Hotel fundraisinisfun.com
- 61. Twitter- Participate! fundraisinisfun.com
- 62. Twitter- Convo & Humor fundraisinisfun.com
- 63. Oopsie! Failures we can learn from fundraisinisfun.com
- 65. Oopsie! Failures we can learn from fundraisinisfun.com
- 66. The Perfect Tweet fundraisinisfun.com
- 67. Content- LinkedIn Image courtesy: http://bit.ly/QGV4uu fundraisinisfun.com
- 68. Content- LinkedIn • Research & Connect • Show expertise • Generate leads • Build your network! The best of SOCIAL media- it’s 1-on-1! fundraisinisfun.com
- 69. Content- Interactive fundraisinisfun.com
- 70. It’s All About The Image fundraisinisfun.com
- 71. Pictures- Instagram fundraisinisfun.com
- 72. An Instagram Moment Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services fundraisinisfun.com
- 73. Pictures- Instagram • Latest news • Sneak peek • Who you are • Supplies & products • Carmen Sandiego fundraisinisfun.com
- 75. Pictures Make The Story The Boston Globe fundraisinisfun.com
- 76. Instagram & Big Biz (Dunkin Donuts Halloween Contest) fundraisinisfun.com
- 77. Instagram & Big Biz )(Patriots behind the scenes fundraisinisfun.com
- 78. Instagram & Big Biz )(British Airways & Movember fundraisinisfun.com
- 79. Pictures- Pinterest fundraisinisfun.com
- 80. Pictures- Pinterest fundraisinisfun.com
- 81. Pictures- Pinterest • Contest • Constituents • Be unique! • Holidays fundraisinisfun.com
- 82. Pinterest- Helpful Boards Thanks Leslie White Clay (@LWClay)- hopecottage.org/ fundraisinisfun.com
- 83. Pinterest- Fun fundraisinisfun.com
- 84. Pinterest- Good Use! fundraisinisfun.com
- 85. Pinterest- Cause Awareness fundraisinisfun.com
- 86. Pinterest- Behind the Scenes fundraisinisfun.com
- 87. Pinterest- Ideas • Bring/DON’T bring • My first meal • Tiyulim recomm • Craziest lift item Picture frames should not constrain out of the box thinking fundraisinisfun.com
- 89. Video- YouTube, Viewbix • Tell a story • Forget Spielberg • Donors/Advocacy • Shares • Traffic fundraisinisfun.com
- 90. Video- Tout, Viddy • 15 seconds • ENGAGE!!! • Mobile • Social fundraisinisfun.com
- 92. Mobile • EVERYONE is there • Email, Social, Biz • Engage & interact fundraisinisfun.com
- 93. Mobile- Foursquare • Check in at events • Raise awareness • CI • Link to Twitter etc fundraisinisfun.com
- 94. Social Media for Fundraisers Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/ Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
- 95. Links & Slides Links: http://www.fundraisinisfun.com/gvahim- prezi/ Slides: http://www.slideshare.net/EphraimGopin/ social-media-for-fundraisers fundraisinisfun.com