Sponsorship of Outdoor Events


Published on

Sponsoring outdoor events is a fantastic growth story. £700 million is being spent on the Olympics in London. But why? And what can brands hope to get for their money?

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Sponsorship of Outdoor Events

  1. 1. Outdoor Events10 Insights for potential sponsors
  2. 2. GrowthStories Bringing you a flavour of business growth trends...in just 5 minutes A Futures Coaching initiative www.futurescoaching.com
  3. 3. olympianLondon is in a frenzy as it prepares for the Worlds greatest show Official sponsors (like Coca Cola, Acer, P&G)have spent £700million to be part of it Why?
  4. 4. visibilityFor companies, of course,its about visibility, having your brand acquire the halo of the event, being seen as a winner
  5. 5. Its also aboutbeing seen as afan; sharing the same passionsIts a way to give brands a personality fans
  6. 6. passion Outdoor events are a huge subliminal opportunity Catch people in a state of heightened emotions and they will remember that elation next time they see your brand
  7. 7. human connection Its an opportunity for brands to show soul... ....and solidarity with social movements
  8. 8. charity connection Its an opportunity for brands to show soul... ....and compassion with charitable movements
  9. 9. antedote Its also about balance With more spending going online, and consumers spending more time online....Sponsoring outdoor event is a great way of keeping it real
  10. 10. brand essence Some brands create their own events in order to capture their DNA precisely
  11. 11. interactive QR Treasure hunts are one way to involve participants in many-to-many event
  12. 12. da ng er! Like sponsoring a celeb who goes off the rails... your brand risks being framed negatively when things go wrong
  13. 13. What is Futures Coaching upto during March 2012?Analysing social change amongst Filipino and Indonesianwomen and impacts on health marketingRunning deep-dive consumer research on social mediaPresenting to a retail property audience on consumerfutures & impact on retailDeveloping future-facing insights to revolutionise branchformats for a retail bankBlogging on Asian trends and growth strategies
  14. 14. Working with Future Coaching Conference speeches on major trends - accelerating management awareness Workshopping trends – evaluating impacts on businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries – jumping ahead of the curve; achieving thought leadership; building in longevity Training for consumer insight teams – boosting internal futuring capabilities
  15. 15. LONDON • PARIS Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com Email: chris@futurescoaching.com