Chris Middleton
Speaker Profile

Chris Middleton : Trends Expert

Heavy-weight planner with 28 years'
consumer marketing and strategic planning
experience

Social science degree from University
College London

English national with real international depth:
working in over 20 countries across 4
continents

Passionate about change; specialises in
understanding:
– Consumer Futures
– Brand Futures
– Industry Futures

Key Note Speaker...

ICSC Conferences

AESGP

France Telecom/Orange
University

Accor Hotels Academy

Taiwanese Development Council

Jones Lang LaSalle's Retail
Conferences

Merck's Regional Managers
Conferences

Swiss International Fundraising
Conference

Sectors

Healthcare 
Leisure

Retail 
Fundraising

Real Estate 
FMCG

Travel 
Cities

Mobility 
Financial
Services

Topics

'Future Shock': mega trends wake-up call
for leaders

Winning in the downturn

The future of a specific industry: drivers,
opportunities and threats

The rise of the East and what it means
for global business

Impacts of key trends on brands

Social change: how demographics &
values shift a given country's prospects

De-risking business: focus on strategic
blindspots, taboos and 'black swans'

How to get to the future first and profit
from tomorrow's opportunities today

Conferences around the World...
Colorado Springs
Geneva
Istanbul
Jakarta Monte Carlo
Las Vegas Paris
London Prague
Singapore
Taipei
Toronto

Focus on Asia...
Chris is increasingly focused on Asia
Examples of recent client work include:
- Trends training for Taiwanese brand managers
- Evolution of women in Indonesia & The Philippines
- Positioning of healthcare brands in China and India
- Travel trends in China and Japan
- Future of retail banking in AP
- Six Asian City analysis of office futures
With numberous blogposts on Asian trends
to his credit and an extensive network of
Asian contacts, Chris is expanding his Asian
engagements
In March 2013, Futures Coaching opened
in Singapore

Process
Clients find Chris easy and professional to work with. The process is
efficient & flexible and generally will look like this:
Contact & Research Presentation Client On stage
Contract Speech Materials Validation Presentation
Logistics AV set up & Debrief &
Coordination Rehearsal Invoicing

Feedback
“Chris is a brillant speaker and presenter of
advanced concepts in an understandable
and very memorable way. His mapping of
the likely future is persuasive giving a huge
advantage to his audiences”.
John Baguely, CEO International Fundraising Consultancy &
Organiser of the Swiss International Fundraising Conference

Feedback
“Brings a unique external perspective to any
organisation, challenging beliefs & behaviour
- inspiring people to think/act differently. He
has that rare talent of combining the highest
levels of intellectual thinking, with a 'feet on
the ground' focus upon delivery & connecting
with the audience”.
Clive Dobbs, Regional VP, Latam, Merck

Feedback
“Led the interactive session at which innovative step change initiatives for brand building and commercial
activities were developed by 60 senior Merck attendees. Most have since been implemented with
significant addition to revenues. He has carried out similar programmes for Merck CH in Latin America
and Asia with similar results." (Chris Zanetti, VP EMEA, Merck CH)
"Chris has a great ability to use trends as an inspiring catalyst for helping companies generate ideas to
build their brands. He also is a rare trends dude in that he is practical as well: he has his "head in the
clouds, feet on the ground." (David Taylor, Brandgym)
"It was a pleasure to work with Chris and I recommend him as a dynamic speaker. Our [international]
delegates found him easy to follow and feedback was that he delivered a frank and challenging
presentation; not afraid of highlighting future dangers." (Micheala Hamm, Meeting Associate, International
Council of Shopping Centres)
"Thank you for your engaging and challenging contribution. As always, well prepared and presented and
added a different dimension." (Vince Prior, Retail Director, Jones Lang LaSalle)
"I really appreciated having you at the Brand Forum and I think you did a great job. I was impressed not
only by your overall presentation and material, but also how you managed to place it into the Taiwanese
context." (Magnus Lund, MD, Leap2Market)
"Chris is an inspriring, positive person, that can easily draw people in from very different cultural
backgrounds and get them thinking about the future." (Petra Meyer, VP Global Marketing, Merck CH)

Feedback
Speaker Rating
Excellent 44%
Good 50%
Average 0%
Poor 0%
Survey by John Baguely, Organiser of the Swiss International
Fundraising Conference, June 2012

Chris Middleton
Background

Inspiring Thinker...
http://futurescoaching.typepad.com
http://www.slideshare.net/futurescoaching

Leading Consultant...

Broadcast Everywhere...

Short Bio
Chris is passionate about understanding people, how they
change and anticipating the consequences for the future.
For over 25 years his insights have added value to
corporate, consumer marketing and innovation strategies.
In the late '90s, Chris was named Retail Strategy Director for the American
retail design company, RPA.
Later, Chris joined one of Europe's leading socio-cultural trends agencies,
Sociovision, where he was Managing Director for the UK subsidiary and
Group Board Director.
In 2007, Chris set up his own successful company, Futures Coaching where
his clients include: Merck, Jones Lang LaSalle, Cancer Research UK.

Contact
Landline: + 33 1 3908 0542
Skype: futurescoaching
E-mail: chris@futurescoaching.com