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Chris Middleton, Trends Expert: Speaker Profile

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Chris Middleton, Trends Expert: Speaker Profile

  1. 1. Chris Middleton Speaker Profile
  2. 2. Chris Middleton : Trends Expert  Heavy-weight planner with 28 years' consumer marketing and strategic planning experience  Social science degree from University College London  English national with real international depth: working in over 20 countries across 4 continents  Passionate about change; specialises in understanding: – Consumer Futures – Brand Futures – Industry Futures
  3. 3. Key Note Speaker...  ICSC Conferences  AESGP  France Telecom/Orange University  Accor Hotels Academy  Taiwanese Development Council  Jones Lang LaSalle's Retail Conferences  Merck's Regional Managers Conferences  Swiss International Fundraising Conference
  4. 4. Sectors  Healthcare  Leisure  Retail  Fundraising  Real Estate  FMCG  Travel  Cities  Mobility  Financial Services
  5. 5. Topics  'Future Shock': mega trends wake-up call for leaders  Winning in the downturn  The future of a specific industry: drivers, opportunities and threats  The rise of the East and what it means for global business  Impacts of key trends on brands  Social change: how demographics & values shift a given country's prospects  De-risking business: focus on strategic blindspots, taboos and 'black swans'  How to get to the future first and profit from tomorrow's opportunities today
  6. 6. Conferences around the World... Colorado Springs Geneva Istanbul Jakarta Monte Carlo Las Vegas Paris London Prague Singapore Taipei Toronto
  7. 7. Focus on Asia... Chris is increasingly focused on Asia Examples of recent client work include: - Trends training for Taiwanese brand managers - Evolution of women in Indonesia & The Philippines - Positioning of healthcare brands in China and India - Travel trends in China and Japan - Future of retail banking in AP - Six Asian City analysis of office futures With numberous blogposts on Asian trends to his credit and an extensive network of Asian contacts, Chris is expanding his Asian engagements In March 2013, Futures Coaching opened in Singapore
  8. 8. Process Clients find Chris easy and professional to work with. The process is efficient & flexible and generally will look like this: Contact & Research Presentation Client On stage Contract Speech Materials Validation Presentation Logistics AV set up & Debrief & Coordination Rehearsal Invoicing
  9. 9. Feedback “Chris is a brillant speaker and presenter of advanced concepts in an understandable and very memorable way. His mapping of the likely future is persuasive giving a huge advantage to his audiences”. John Baguely, CEO International Fundraising Consultancy & Organiser of the Swiss International Fundraising Conference
  10. 10. Feedback “Brings a unique external perspective to any organisation, challenging beliefs & behaviour - inspiring people to think/act differently. He has that rare talent of combining the highest levels of intellectual thinking, with a 'feet on the ground' focus upon delivery & connecting with the audience”. Clive Dobbs, Regional VP, Latam, Merck
  11. 11. Feedback “Led the interactive session at which innovative step change initiatives for brand building and commercial activities were developed by 60 senior Merck attendees. Most have since been implemented with significant addition to revenues. He has carried out similar programmes for Merck CH in Latin America and Asia with similar results." (Chris Zanetti, VP EMEA, Merck CH) "Chris has a great ability to use trends as an inspiring catalyst for helping companies generate ideas to build their brands. He also is a rare trends dude in that he is practical as well: he has his "head in the clouds, feet on the ground." (David Taylor, Brandgym) "It was a pleasure to work with Chris and I recommend him as a dynamic speaker. Our [international] delegates found him easy to follow and feedback was that he delivered a frank and challenging presentation; not afraid of highlighting future dangers." (Micheala Hamm, Meeting Associate, International Council of Shopping Centres) "Thank you for your engaging and challenging contribution. As always, well prepared and presented and added a different dimension." (Vince Prior, Retail Director, Jones Lang LaSalle) "I really appreciated having you at the Brand Forum and I think you did a great job. I was impressed not only by your overall presentation and material, but also how you managed to place it into the Taiwanese context." (Magnus Lund, MD, Leap2Market) "Chris is an inspriring, positive person, that can easily draw people in from very different cultural backgrounds and get them thinking about the future." (Petra Meyer, VP Global Marketing, Merck CH)  
  12. 12. Feedback Speaker Rating Excellent 44% Good 50% Average 0% Poor 0% Survey by John Baguely, Organiser of the Swiss International Fundraising Conference, June 2012
  13. 13. Chris Middleton Background
  14. 14. Inspiring Thinker... http://futurescoaching.typepad.com http://www.slideshare.net/futurescoaching
  15. 15. Leading Consultant...
  16. 16. Broadcast Everywhere...
  17. 17. Short Bio Chris is passionate about understanding people, how they change and anticipating the consequences for the future. For over 25 years his insights have added value to corporate, consumer marketing and innovation strategies. In the late '90s, Chris was named Retail Strategy Director for the American retail design company, RPA. Later, Chris joined one of Europe's leading socio-cultural trends agencies, Sociovision, where he was Managing Director for the UK subsidiary and Group Board Director. In 2007, Chris set up his own successful company, Futures Coaching where his clients include: Merck, Jones Lang LaSalle, Cancer Research UK.
  18. 18. Contact Landline: + 33 1 3908 0542 Skype: futurescoaching E-mail: chris@futurescoaching.com

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