This document summarizes an online strategy discussion about using various social media and online platforms to market OSMO. It discusses optimizing OSMO's website, using LinkedIn and Facebook to establish industry expertise and generate leads, and leveraging an "inbound methodology" of content creation and call-to-action links to convert visitors into sales leads and then nurture those leads into customers through email marketing. Key performance metrics like CTR and unsubscribe rates would help measure the effectiveness of these online marketing strategies.