This document provides an overview of community and relationship mapping to focus community engagement efforts. It discusses identifying key community stakeholders, assets, and networks. Participants are asked to introduce themselves. The document then discusses factors to consider about a community, such as demographics, location, and connections. It outlines steps for building a database of community contacts and mapping resources using tools like Excel and Google Earth to visualize organizations and opportunities.

1. Community and Relationship Mapping
to focus Community Engagement

2. Welcome and Introductions
NCO Staff: Erika Monroe-Kane
Community Engagement Manager
erika.monroe-kane@ncoengage.org
Barrett Dowell
Technology & Data Manager
barrett.dowell@ncoengage.org
Participants: Please introduce yourselves: name, station,
responsibilities related to community engagement

3. Thinking About Your Community
Consider factors such as:
• People & Population Groups– socioeconomics
and demographics, health status and risk profiles, cultural
and ethnic characteristics
• Location – geographic and neighborhood boundaries
• Connections – affiliations, partnerships, shared
interests, values, motivating forces
• Stakeholders & Leaders – formal and informal
leaders, community authorities, influentials and those most
likely to be touched

4. Building Your Database
• Identify your assets: Who do you know?
– strong advocates or champions, existing connections,
partners, alliances or relationships
• Identify opportunities: Who should you know?
– potential partners, connected organizations, existing
networks, movers & shakers, organizations of strength or
authenticity
• Identify Networks: Where are the resources?
– How can you get more bang for your buck, better build your
lists?

5. Mapping Resources (Delicious)
For a listing of resources and tools used for this
presentation visit:
http://delicious.com/ncoengage/map

6. Before and After
• Excel spreadsheet – organizations and
street addresses
• Loaded Google Earth Map – showing
organizations, connections and
opportunities

7. Step by Step
• Google Earth
• Applying it to Communities
• Making Your Own Map

8. Questions?
Contact Info: erika.monroe-kane@ncoengage.org
barrett.dowell@ncoengage.org
www.ncoengage.org