This email campaign delivery checklist contains 10 items to ensure an email campaign is properly configured and tested before sending. It includes checking that all links and images work and go to the correct pages, that the email is personalized correctly, has a working unsubscribe button, trust elements, analytics tracking, and that the distribution list excludes opt outs. It also suggests testing the email in different email clients.

1. Email Campaign
delivery checklist.

2. 1
 Do all the links work and are they
going to the correct place?

3. 2
 Do you have a plain text version? Is
it the same as your HTML content?

4. 3
 Do you have alt tags and do they show
links?

5. 4
 Do all your pictures have links and are
they going to the correct place?

6. 5
 Is your email personalised and are the
names in your list correctly formatted
and present?

7. 6
 Do you have a clear unsubscribe
button and does it work?

8. 7
 Do you have trust earning text at the
top?

9. 8
 Are you tracking your links using
Google Analytics?

10. 9
 Have you cleaned your distribution list
of opt outs?

11. 10
 How does your email look in different
inbox clients?