Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
Hacking, Making & Creating - at the library! Technology Innovations & Custome...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Improving the Customer Experience: on the web, in the library, in the communtiyDavid King
This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
Social Media & Customer Connections: Implications for LibrariesDavid King
When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.
Outreach 2.0: the Digital Revolution of Public RelationsDavid King
Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.
Creating Customer Experience - On the Web, In the Library, In the CommunityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
Hacking, Making & Creating - at the library! Technology Innovations & Custome...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Improving the Customer Experience: on the web, in the library, in the communtiyDavid King
This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
Social Media & Customer Connections: Implications for LibrariesDavid King
When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.
Outreach 2.0: the Digital Revolution of Public RelationsDavid King
Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.
Creating Customer Experience - On the Web, In the Library, In the CommunityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Improving the Customer Experience: on the web, in the library, in the communityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Hacking, Making, & Creating - at the Library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Hacking, Making, & Creating - at the library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this webinar, I provide an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Fishing in the Rivers of Change ... While Wearing Your HipbootsDavid King
Change is good, but sometimes it is also hard. Emerging tech trends are also good, but sometimes the change needed to implement those emerging trends feels like scaling a mountain! David discusses the current social networking transformation taking place, how it affects our jobs, and how we can deal with those changes. Then David discuss changes a library needs to make to meet and participate in our new online, participatory world.
"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?
The Benefits of Adding Pinterest to your Digital Marketing StrategiesMarina Carrier
Pinterest is the newest social media platform that can boost referral traffic to your business's website. See how current social media trends are integrated into Pinterest and how it can benefit your online marketing strategies!
Improving the Customer Experience: on the web, in the library, in the communityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Hacking, Making, & Creating - at the Library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Hacking, Making, & Creating - at the library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this webinar, I provide an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Fishing in the Rivers of Change ... While Wearing Your HipbootsDavid King
Change is good, but sometimes it is also hard. Emerging tech trends are also good, but sometimes the change needed to implement those emerging trends feels like scaling a mountain! David discusses the current social networking transformation taking place, how it affects our jobs, and how we can deal with those changes. Then David discuss changes a library needs to make to meet and participate in our new online, participatory world.
"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?
The Benefits of Adding Pinterest to your Digital Marketing StrategiesMarina Carrier
Pinterest is the newest social media platform that can boost referral traffic to your business's website. See how current social media trends are integrated into Pinterest and how it can benefit your online marketing strategies!
http://socialmediaonlineclasses.com Pinterest marketing tactics to grow your business. Pinterest drives more traffic than any other social network: learn how to get yours!
Get your Free Social Media Strategy Class: http://goo.gl/dYpzcA
13 Small Business Social Media Case Studies: http://goo.gl/pKr5AZ
Create an Action Plan for Your Social Media Goals: http://goo.gl/g3I5Cb
Your Ultimate Guide to Social Media for Local Business: http://goo.gl/OZ9AJx
The State of Social Media for Small Business: http://goo.gl/RPiFjL
Grow your business using social media marketing with tips from my Facebook page: http://www.facebook.com/SocialMediaOnlineClasses
See infographics, case studies & more on our Pinterest boards: http://www.pinterest.com/smonlineclass/
Subscribe to our YouTube channel here: http://www.youtube.com/subscription_center?add_user=willowridgemedia
David shares best practices for taking and using photos on social media and how to make connections, grow engagement, and get people to your website and your library services using a camera.
Tech Trends for Libraries in 2019 and BeyondDavid King
Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Emerging Technology Trends in Libraries for 2018David King
Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Connecting Innovatively with your CommunityDavid King
A modern library is all about making and maintaining connections. Connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. King shares examples of how libraries can use data to better connect with customers, innovative ways to create new community partnerships, and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.
Using Video Tools to Connect with your CustomersDavid King
You have made video and dumped it to YouTube. But have you “gone live”? This presentation explores the emerging and easy-to-use live streaming tools available to today’s librarian. We examine Facebook Live, YouTube Live, live streaming on Instagram, and Periscope, which allows you to go live on Twitter. Introductions to each will be given, and suggestions for use in a library setting will be provided. We might even “go live”!
The C Equation: Content + Connection + Community = Contented CustomersDavid King
Big or small, urban or rural, every library has three critical aspects that will always affect customers: content, connection, and community. Learn how to harness the power of traditional and emerging content needs, face-to-face connections—whether online or in-person—and community building. Putting these 3Cs to work will help your library achieve the ultimate goal: contented customers.
Innovative Ways to Connect with your CommunityDavid King
A modern library is all about making and maintaining connections: connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. In this presentation, King shares examples of how libraries can use data to better connect with customers; innovative ways to create new community partnerships; and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.
Watching the world and our communities in hyper-speed through hurricanes, earthquakes and other local emergencies and events, has make our information overload even more hard to handle. Get some insights, ideas, and thoughts for updating your library digital services and practices for 2018 from one of our resident industry and trends watchers.
Instagram is a mobile photo-sharing app that allows users to take and share photos and videos with others. It's also a great way to share your library's story with customers, and is a fun visual tool to drive people to the library and its services and programs. In this webinar, attendees will learn what Instagram is, how to best use it to connect with customers, and how to set a strategy for success.
Rocking the Small Screen without Losing your MindDavid King
Video on the web is one of today's hottest social networking trends. But what can online video do for your library? This presentation explores the reasons behind making videos to promote your library and to engage with your customers.
Rocking the Small Screen: Videos & LibrariesDavid King
Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? King explores the reasons behind making videos to promote your library, to engage with your customers, for outreach and learning through a variety of case studies. Get tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.
Emerging technology trends in libraries for 2017David King
Technology has changed the face of libraries and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Customer Experience - On the Web, In the Library, In the CommunityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Marketing and Promoting the Library WebsiteDavid King
Not getting people to your library’s website? Not sure how to “sell” your library to the younger generation? This presentation provides some easy ways to tweak your online marketing and promotion efforts for maximum impact. King shows how his library uses digital branch tools to reach out to the community and to draw people into the library—both physical and digital.
Emerging technology trends for libraries for 2017David King
Technology has changed the face of libraries, and is continuing to change how we work and how we deliver services to customers. This workshop introduces emerging technology trends and shows how those trends are reshaping library services. Examples are provided of how to incorporate these evolving trends into libraries. Attendees learn what trends to look for, find out the difference between a technology trend and a fad, and get ideas on how their library can respond to technology as it emerges.
Shaping an Organization Responsive to ChangeDavid King
How should a library board respond to emerging trends and community changes? This presentation provides some ideas on how a board can help shape a library that is responsive to change.
Our panel shares good practices and strategies from small to medium sized public libraries as well as academic libraries. With David Lee King, Digital Services Director, Topeka & Shawnee County Public Library and Publisher, davidleeking.com
Jessamyn C West, Librarian & Technologist, Open Library http://librarian.net
Dr. Frank Cervone, Director of Information Technology, School of Public Health, University of Illinois at Chicago Lecturer, San Jose State University
Tweet Like You Mean It! Twitter Strategies For Tweeps
1. Tweet Like you
Mean It!
Twitter Strategies
for Tweeps
david lee king
davidleeking.com
topeka & shawnee county public library
http://www.flickr.com/photos/12457947@N07/2519896127/