Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Hacking, Making & Creating - at the library! Technology Innovations & Custome...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
Improving the Customer Experience: on the web, in the library, in the communtiyDavid King
This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
Social Media & Customer Connections: Implications for LibrariesDavid King
When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.
Outreach 2.0: the Digital Revolution of Public RelationsDavid King
Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.
Social Media Best Practices & ExperiencesDavid King
You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.
Hacking, Making & Creating - at the library! Technology Innovations & Custome...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
Improving the Customer Experience: on the web, in the library, in the communtiyDavid King
This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
Social Media & Customer Connections: Implications for LibrariesDavid King
When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.
Outreach 2.0: the Digital Revolution of Public RelationsDavid King
Facebook Ads are a great way to connect with your community! Ben Bizzle and David Lee King explain how to create a Facebook Ad that easily gets more followers, and then talk through current best practices when posting to a Facebook Page.
Creating Customer Experience - On the Web, In the Library, In the CommunityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Improving the Customer Experience: on the web, in the library, in the communityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn’t put your finger on it? In addition to the seven essential elements, King describes ways to take your library’s web presence to the next level. Leave with lots of insights and ideas to improve your library’s website!
Hacking, Making, & Creating - at the library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this webinar, I provide an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Hacking, Making, & Creating - at the Library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.
Digital Hangouts: Reaching Outside the BuildingDavid King
Todays digital "gathering places" include popular hangouts like Facebook and twitter, and many libraries are there, too. I discuss why libraries use those sites, which sites are important, how much time should be spent there, and what strategies can be used to turn them from an interesting toy to useful tool.
Seven Essential Elements to an Awesome Library WebsiteDavid King
Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn't put your finger on it? David does just that in this presentation. David describes the seven essential elements to a library website, and they aren't what you think! Leave with ideas to improve your library's website!
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Fishing in the Rivers of Change ... While Wearing Your HipbootsDavid King
Change is good, but sometimes it is also hard. Emerging tech trends are also good, but sometimes the change needed to implement those emerging trends feels like scaling a mountain! David discusses the current social networking transformation taking place, how it affects our jobs, and how we can deal with those changes. Then David discuss changes a library needs to make to meet and participate in our new online, participatory world.
Digital Hangouts: Reaching Outside the BuildingDavid King
You have a website - but that's not really where people gather. Today's digital "gathering places" include popular hangouts like Facebook and Twitter, and libraries need to be there, too. This presentation answers some burning questions about those digital hangouts, including: why use those sites, and which sites are important, how much time should be spent there, and what strategies can be used to turn them from interesting toy to useful tool.
"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?
Creating Customer Experience - On the Web, In the Library, In the CommunityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Improving the Customer Experience: on the web, in the library, in the communityDavid King
Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community.
People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn’t put your finger on it? In addition to the seven essential elements, King describes ways to take your library’s web presence to the next level. Leave with lots of insights and ideas to improve your library’s website!
Hacking, Making, & Creating - at the library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this webinar, I provide an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Hacking, Making, & Creating - at the Library! Technology Innovations & Custom...David King
Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help!
In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
Talking person to person is easy in social media. But when you start sharing as an organization, it suddenly feels different. This presentation gives ideas to make that business to person sharing feel like a person to person connection - a real, face2face conversation.
Digital Hangouts: Reaching Outside the BuildingDavid King
Todays digital "gathering places" include popular hangouts like Facebook and twitter, and many libraries are there, too. I discuss why libraries use those sites, which sites are important, how much time should be spent there, and what strategies can be used to turn them from an interesting toy to useful tool.
Seven Essential Elements to an Awesome Library WebsiteDavid King
Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn't put your finger on it? David does just that in this presentation. David describes the seven essential elements to a library website, and they aren't what you think! Leave with ideas to improve your library's website!
Meta Social: Online Interactions & How to Make them RockDavid King
There are thousands of social media sites and tools ... but only a handful of very similar things you can DO on each of these sites. Things like type in a status update box, or click Like - hence, Meta Social. This presentations discusses each interaction type, and explains how you can connect with your customers through these types of interactions.
Fishing in the Rivers of Change ... While Wearing Your HipbootsDavid King
Change is good, but sometimes it is also hard. Emerging tech trends are also good, but sometimes the change needed to implement those emerging trends feels like scaling a mountain! David discusses the current social networking transformation taking place, how it affects our jobs, and how we can deal with those changes. Then David discuss changes a library needs to make to meet and participate in our new online, participatory world.
Digital Hangouts: Reaching Outside the BuildingDavid King
You have a website - but that's not really where people gather. Today's digital "gathering places" include popular hangouts like Facebook and Twitter, and libraries need to be there, too. This presentation answers some burning questions about those digital hangouts, including: why use those sites, and which sites are important, how much time should be spent there, and what strategies can be used to turn them from interesting toy to useful tool.
"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?
When Life Gives You Silos (Devopsdays Amsterdam 2013)kevinvw
A 5-minute Ignite talk about how the Devops mindset can help to survive in organizational silo's.
Short Summary:
Often in large companies, everyone with the same profile is pushed into the same department. For example system guys, python guys and helpdesk people. Each with has different team leads and middle management... This is called “The Silo Effect”.
This idea probably sounds good on paper but in reality, it is why companies are slow and cost ineffective. For the people inside there is no way to easily bounce ideas off someone with different skills and expertise.
The problem with Silo's is that teams can get easily isolated from other teams. This results in a situation where it might become impossible to get help from other teams when problems arise and you are dependent on them. The middle managers are then often dragged into the fray and everyone starts blaming everyone.
So in order to fix this, do something technical people often forget to do: stop focusing on solving the technical dilemmas and start communicating. Ask other teams how you can improve your system and realign
it with their vision.
So my story here is really about how to build bridges between silos. As a developer or ops person, talk about different concerns and visions.Share the responsibility of shipping an application with your systems team.
It is about planting seeds that will create cooperation, respect and trust. Seeds that only grow by making compromises. It is about inspiring a change in work ethic, not forcing it.
We got there by compromise and lots of strict agreements. Given our technology, we agreed to a deployment process flow and laid down the tracks to follow that path. In our case we created a Jenkins pipeline and since we build as Debian packages, we make it easy for operators to manage.
So what do you do when you encounter silos? Don't put energy towards knocking them down. The management structure has been there for ages and will probably never change. Make it your playground, learn to navigate them and uncover shortcuts. Informally discuss with the people in other teams, at the coffee machine for example.
In the end, it is about a gradual evolution of improving communication and collaboration, not an immediate revolution. Keep in mind IT is not centered around the systems or the tech we use, it is
about the people.
Finally... Real silos are often painted in the color of the sky, to make them look transparant.
And this is exactly what we should do too with organizational silos.
So when life gives you silos, paint them.
Daniel Judge's Code on the Beach 2015 Session.
A lot of what happens in our career is not because of our technical skills. Instead of worrying about new technologies, we should focus on improving our soft skills. Are you looking to get a promotion or land a better job? You'll need technical skills to get you in the door, but your soft skills will win you the job. We'll dive into areas that help us the most: social skills, professionalism, setting goals, productivity, and staying healthy.
Bridging the Gap - The Future of LearningClint Hamada
This is our group's presentation on The Future of Learning at Learning 2.010 in Shanghai. We chose to focus on what we think is going to be the future of learning as well as some things that we are doing now (or can start doing tomorrow) to bridge that gap. We also tried to connect our vision of the future with the IB Learner Profile and with the NETS*S.
How To Improve Your Blog's Image With Images - From Podcamp Boston 2011Tom Catalini
Images grab attention. And they can set the tone for your blog post. They can create a mood. Images can also serve more practical purposes - documenting an event, illustrating an examples, or adding context to your topic. Finally, they make your posts more appealing and readable.
Redesigning Public Services: The 21st Century Library User ExperienceDavid King
People don’t want just goods or services from a business anymore - they want a unique, remarkable experience built around those goods or services. It’s the same for your library. Your patrons are looking for more than a book - they can find that at Walmart, or even in their pocket. They want a unique, useful user experience built around “your stuff.”
User experiences are a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on the full digital and physical experiences patrons have when they make a library visit - so they can quickly find information, make decisions, or participate - creating positive experiences that visitors not only remember but want to share with others. David Lee King explains the customer experience design concept, introduces a range of tools and strategies, and shares experience design best practices.
Pushing, pulling or leaving the door openDale Lane
A talk about mobile apps that rely on data from the Internet, and some of the decisions and choices facing mobile app developers in writing them
SlideShare kinda screws with the speaker's notes, so if you'd like the notes it's probably best to download the presentation file.
Overview of the talk is written up at http://dalelane.co.uk/blog/?p=1009
Reciprocal Teaching: A Comprehension StrategyJennifer Jones
Reciprocal Teaching is structure for teaching students to comprehend text with teacher support, eventually leading to independence. It is a combination of four reading strategies: Questioning, Clarifying, Summarizing and Predicting.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
Mock 2024 NHL Draft Experts Divided after Celebrini, Levshunov, Silayev go in...Ice Brek
After the NHL Draft Lottery on Monday, Adam Kimelman, NHL.com’s deputy managing editor,
and Mike G., senior draft writer, Morreale make their predictions for how the first 16 selections
of the 2024 Upper Deck NHL Draft could turn out.
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Portugal Vs Czechia Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovenia Vs Denmark Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
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Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
Vincenzo Montella has announced a preliminary 35-man squad for Turkey ahead of the UEFA Euro 2024, which includes three Serie A players, Hakan Calhanoglu, Kenan Yildiz, and Zeki Celik
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docx
Facebook in the Library
1. in the Library:
Facebook
& Engaging Users
Enhancing Services
david lee king | davidleeking.com | topeka & shawnee county public library
flickr.com/photos/smemon/5684115572/
Hi! So let ’ s talk about Facebook. Specifically, using a Facebook Page in an organizational setting. With the broad goal of enhancing services and engaging our customers. We ’ ll do that by covering these three areas:
Rebooting, the “ Three M ’ s, ” and getting engaged. I ’ ll tell you more about each of those areas as we get to them.
So first, how about a reboot? Here ’ s the problem I see
At this point, most of us libraries have a Facebook Page. 1. but not all libraries do! Some libraries don't have them yet! 2. many times, they are used as one-way broadcast tools
so, some confusion is taking place We know how to use it personally - friend to friend. But organizationally? It ’ s a different beast. Here ’ s what we ’ re used to: Mainly, a “ new tool ” / “ old philosophy ” thing, taken from the business world. We ’ re still thinking in terms of old media, physical interactions, using the “ best, ” correct wording in our writing, sending out “ broadcast, newsletter-y ” content to a wide audience, not expecting a response, etc. The focus is still on us, on getting our communication out, etc.
Meanwhile, in the real world of our customers ... they are already talking about us in Facebook. Taking photos of what they like and what they don't like and sharing that. Making a video about it even. Making recommendations to their community - friends and family, or - more of your patrons.
So I think a “ Reboot ” is needed! Here ’ s what I mean by Reboot - you know how movie studios take an older, classic movie, and remake it with modern technology, younger actors, a more gritty story, etc? You know - making it work for this day and age? That ’ s what we need to do with our Facebook Pages. Many of us started them with no plan other than: - Facebook is Cool! - Social media is Cool! - I ’ m cool and want to do Facebook! - My boss told me to do it - my employees told me to do it - our customers like it! And that was the extent of our plan. I ’ d suggest we do this:
Another way to say “ time for a reboot! ” The great thing is this - with social media, you don ’ t have to delete anything, you don ’ t have to build something. You can just do some brainstorming and planning, and ... just get it better the next time around. That ’ s my goal with this presentation - to give you some tools and tips to make your pages better, and help you figure out a plan to make that happen.
So - there are three things to think about with our Reboot. They are: reason to exist a team to make it happen telling people about it! Let ’ s look at each of those ideas.
First, you need a compelling reason for your library to be on Facebook. I ’ d say all those reasons like “ my boss told me to ” or “ because it ’ s the shiny new toy ” aren ’ t that compelling. Luckily, this is as easy as setting some goals for the FB Page.
So sit down with a small team of staff, and create some simple starter goals for your Facebook Page. Here are some ideas for starter goals: who will we connect with - people in your service area? other libraries? certain student groups or age ranges? why will we connect with them - Why do we want to connect with them? So they know what ’ s happening next week at the library? Better their lives? Make them smile? Get them to visit the building? Something else? what will we share - Once we know why we want to connect with them, what types of content will we share with them to help meet those “ why will we connect ” goals? what type of content - mainly text? Mainly visual? A mix? More on this later. Answer these types of questions, and you will have goals.
You also need a team to make those goals happen! Here ’ s what some libraries do for Facebook teams:
Because Facebook is just a broadcast medium, right? A place to put up virtual billboards? Um, no.
Because FB is on the web, so it ’ s a technology thing. Um, no.
Ah - here we go. Just librarians, because we rule the world! And we know stuff! And the media thinks we ’ re geeky cool right now! Actually, if you have the luxury of creating a team, I have a better way...
Why not mix it up a bit? Have a team of marketing, public services, and technology staff. That ’ s what my library does. It makes us more well-rounded when it comes to content and responses. And I ’ ll insert here - if you ’ re a smaller library, you might BE the team. That ’ s ok, too. You guys could probably teach us larger library folks a thing or two about getting things done, I ’ d guess.
need the Boss too someone to: answer the hard questions irritating people who decides who to friend - people and orgs probably set up multiple admins..
Now that you have a reason, and you have your team set up, you need to tell people you have a Facebook Page. This part is easy ...
Make sure to put something on your website, pointing to social media accounts. Here ’ s what Salt Lake City Public Library did.
And my library. This is in the footer of every page. We feature a couple of social media tools, and have buttons for all the major tools we ’ re on.
explain it a little bit - wordpress widget This is cool: everytime someone Likes something, that shows up on her FB wall - she shares that Like with all her friends. Thus enabling more potential clickthroughs. Also - a way to get your website content into FB without reposting it - patrons move it there everytime they click Like. It ’ s a bridge between you and FB.
Also ... don ’ t ignore your physical building! Here ’ s the poster on the front door of our library.
I love this one - they list out the address, and include a QR code for direct access to the page. You can also add it to flyers, in the newsletter. Announce it at meetings, make a little paper tent and place those on tables in the library. Many ways to help customers find you!
So that was rebooting. Now, let ’ s talk about the 3 M ’ s. Three more things to talk about here. They are...
management, measurement, and market ... ment! really marketing.
First, let ’ s look at management: Here, I mean the day-to-day “ making it run ” stuff. Figuring out a plan for answering questions from staff, checking stats, making sure people post. Here are some things to think about with management:
Back to the team for a sec. If you can, it really helps to have more than one person do this. Facebook doesn ’ t take a ton of time, but it does take planning and time to do well. So the more the merrier!
One way to figure out that planning stuff is to schedule regular meetings to talk through those issues. We also have an email distribution group for our Facebook Page.
And we have Multiple Admins for our Facebook Page. We use two types: Managers - can do everything - they can view insights, create ads, respond to and delete comments, create posts, edit the page and add apps, and manage admin roles. Content Creator - they can do everything except manage admin roles. Having multiple admins lets you cover every day with no sweat - it makes it easy for everyone (1 day a week instead of 5) Fun for staff, too.
We also use the activity log - that ’ s where you can see all the scheduled but-not-yet posted posts. Under Edit Page... This helps us schedule our posts, and not run over each other ’ s cool content.
provide some goals and guidelines for posting, then let em go! guidelines - when to post, language to use, etc goals = what ’ s the goal?
narrow the content: We have three narrow areas of content on our Facebook Page: reader ’ s advisory - so books, authors, movies, etc. current and local events - what ’ s happening in the news, local and national normal library stuff - the stuff about library news, events, author talks, markety stuff. And that ’ s all. No other content allowed for now!
This depends on your fans: - for example, restaurants are successful at 7am-noon - when people make lunch plans - user engagement in general is highest at 9-10pm For public libraries, think parents just put the kids to bed, and are winding down - so evening is good. Academic libraries - depends on your primary audience, right? freshmen - maybe 8-10pm. Faculty? Maybe 9:30 am. [Click]
Don ’ t forget this - people check FB during the work day too. So make sure to distract them! The point - don ’ t rely on me or some infographic to tell you the best time to post. Experiment with different times of the day and different days of the week and see what gets the most engagement.
How many posts per day? Same thing. Ask your customers how many they want from you - or if what you're doing now is enough. Sneaky pro tips - post more, then see if your UnLike rate goes up. If it does, back off (more on that in a bit).
Whatever you do, make sure to post regularly - at least once a day to stay top of mind for fans (and in the Timeline) - be consistent with whatever you do - same time/times of day So that ’ s Management. Now on to...
Measurement - what you can measure. what you should measure. Set real goals, then try to measure success of that.
Facebook Pages has insights, and they are pretty awesome. You can get a LOT of info out of this stuff! I ’ ll walk through the major sections, then give you some ideas for how to use FB Insights. This is the Overview page. Give a nice visual daily/monthly graph of engagement and reach.
Below that is the coolest part of FB Insights - the stats on individual posts! You can narrow by post type, if you want to. This shows, for each post: Reach - how many people saw the post Engaged Users - how many people clicked on your post Talking about this - people who have “ done something ” - liked, shared, commented on. Virality - takes that engaged user and people talking about this numbers and turns it into a virality percentage. Why is this cool? At a glance, you can see what posts engaged users, and what posts flopped. Then do a little process review, and make them all better. For example - That have you ever wondered post - fail. Why? It was too long.
Likes is another useful tab. This shows gender and age of your users. I can tell that a majority of my library ’ s Facebook followers are female, age 25-44. One other really cool pro tip - see that Export Data button? Do that, and you get ...
a spreadsheet with every stat and a lot more! This is my customized version, showing some useful stats to know: Daily number of people who have interacted with us daily likes and unlikes. etc.
why track those numbers? These are ways to see if you are reaching your goals. Which means it doesn ’ t make sense really to track ANYTHING ... until AFTER you have those goals figured out.
Not via Facebook, but there are other things you might want to track. For example, conversions. Here ’ s what that might look like. This is our Summerfest page on our website. We want people to go there and sign up!
So in Google Analytics, I can check referrals for our summerfest page, and see that people are reaching our page from Facebook. Why is that?
Because of this - we posted some FB posts about Summerfest, and included a link to sign up.
Also work towards the Bigger goals - get more people to the library, get more people reading - FB can create a buzz around those larger library goals - and are measurable through interactions. - Events - just ask. How did you hear about this? Via Facebook - ROI again!
Market-ment - now to my silly made-up word. OK. Let ’ s be real here for a sec. You WANT to do some marketing in Facebook. Why?
of Americans age 13 and up are on Facebook. That ’ s over half of your customers. That you can advertise to. For free. But there ’ s a catch.
Only about 16% of them will see any one of your posts, if they ’ re subscribed to / Liked your page. Can you play with that percentage? You betcha! Here ’ s how -
Post fun, entertaining stuff! Quick - which one of these two posts caught your eye and made you smile? The funny baby, right? Look at the numbers: Funny baby - 5006 people saw this post, 46 shares, 81 likes event for summerfest - 967 people saw this post, 2 shares, 11 likes (not bad at all) What should you do with this knowledge?
Post a mix of fun stuff and “ library ” stuff. Why? When people see the fun stuff, they are more likely to see the "real" stuff Facebook users LOVE the fun stuff. Example - what are you reading tonight? People interact with that. When they do that, that tells Facebook “ yo - this dude loves content from the library ’ s FB Page. So let ’ s make that FB Page appear a bit more often in his timeline. ” Then - that gives you the opportunity to share more - your “ real ” stuff. Events, new services, etc. so make sure to mix it up! Pretty tricky way to up that 16% of people who see your post.
OK. We have covered the Reboot, and the Three M ’ s. Management, Measurement, and market ... ment. Now on to the last part of this presentation - Getting Engaged! Lots of points to make here. They include:
The easiest way to turn fans into engaged fans, meaning that they interact with your posts (like, share, comment, click links, etc) is to create compelling, interesting content.
So make sure to be relevant to your FB fans. Who are they? Most likely, they are already library lovers - so you don ’ t have to convince them! - insider info is cool. Think new books, new videos! New services! - expert tips - shortcuts, alerts for that new paranormal romance author, etc. - don't pretend that your Fans are all new library users Don ’ t be pushy though!
be there for customers, like we are at the service desk: - answer questions - just talk Also share fun stuff!
share the news of your library: - what's happening - what's going to happen - stuff you like to read - staff picks.
Above all, make sure to tell the library ’ s story. Mention milestones. Show what ’ s happening. Ask if people were there, and could they share their experience? That ’ s a sneaky way to include your customers in the story. My daughter...
Pro Tips for posting nirvana: There are a variety of ways to think about How to post. Here are some ideas on improving your posts - experiment and see what works for your library!
When you do post, Think short - posts between 100-250 characters, or less than 3 lines of text - these see 60% more likes, comments, and shares than longer posts
Also, always include a visual element in your posts. Why?
posts including pics and videos generate 100% more engagement than a text-only post use simple images, bold visuals, clear focal point, saturated colors Goal - “ ooh, that's pretty ” - click
post videos in Facebook, either with FB videos or via Youtube. This also counts as visual content.
Don ’ t sound like a brochure, or like your marketing manager edited what you really wanted to say! Do that, and you will get ignored fast. This is tricky, because FB posts should be treated as conversations. You don ’ t edit conversations! But the medium is the same one - our keyboards and computers - that we use to write white papers. So that ’ s a hard switch to make for some of us. Here are two ideas to help you sound human in a text box:
#1: Type like you talk. Make sure your posts are full of conversational-sounding text. If that isn ’ t easy to do (most of us were trained in school to write formally). So - write something down, then say it out loud. If it doesn ’ t sound like something you ’ d actually say to a friend, rewrite it!
And #2 - write “ business casual. ” Instead of marketing-speak, pretend you ’ re writing to a co-worker, or to a familiar customer. You ’ re still “ at work, ” so don ’ t do this -
No weekend, game day casual language! You get the difference, right?
Obviously, to pull this off, you need audience participation - make sure to encourage interaction. There are some great ways to do this:
ask questions to spark conversations and activity. An easy way to do this is to make a fill in the blank post - these generate about 90% more engagement than the average text post people will respond with Likes and comments
call to action - have one in everything you do what is it? It ’ s simple - it ’ s just providing the next step. After you read this, do this... - ask people to do stuff - ask them to Like a post, share it, comment, answer a question - Call to action should be in the first 90 characters of the post
Important - make sure your FB Page is set up for participation! Look at your privacy settings for your page, and play with your permissions. Make the wall the default landing page, and allow fans to write on the wall too. - fans can post photos - fans can post videos - fans can post links
OK - we now know what ’ s needed. You might need to reboot that page. You should re-examine the three M ’ s - management, measurement, and marketing And you have some tips for getting and improving engagement. What happens when you follow these tips and tricks?
You will be able to use Facebook as a tool to help meet real live library goals. Set those Facebook Page goals high, and see if you can help kick those system-wide library goals out of the ballpark!
If you ’ re interested in more info like this, please check out my book called Face2Face. More info at my blog at davidleeking.com Thank you! Questions?