The document discusses the importance of social media marketing and emphasizes the need for companies to engage in two-way dialogues with customers rather than one-sided communication. It outlines strategies for successful social media use, including having a clear plan, monitoring engagement, and measuring outcomes. Additionally, it highlights the necessity for businesses to humanize their brand and adapt to changing marketing dynamics.

1. Social Media Marketing The Revolution AMCHAM 21 July, 2010 Belo Horizonte, MG - Brasil

3. Are You Using Social Media?

4. does anybody really care?

5. 95% of Social Media Users believe a company should have a presence is Social Media

6. 85% say companies must INTERACT

7. But… that doesn’t mean talking AT your customers

8. It’s a dialogue NOT a MONOLOGUE

9. but what does social media really do?

10. PUBLIC RELATIONS

11. CUSTOMER RELATIONS

12. LOYALTY BUILDING

13. COLLABORATION

14. NETWORKING

15. THOUGHT LEADERSHIP

16. RECRUITING

17. And YES, CUSTOMER ACQUISITION TOO

18. but how do I do it?

19. Have a Strategy

20. HOPE IS NOT A STRATEGY

21. Assign Responsibility

22. Live by a Process

23. Follow Don’t Lead

24. Decide What Channel to Use for What Purpose The Conversation Prism

25. Social Media Toolkit PICK YOUR TOOLS

26. Monitor your Brand and Your Competition LISTEN

27. ENGAGE Old Marketing is Archery Target & Interrupt New Marketing is Ping Pong Dialog and Relationship Building From “Trying to Sell” to “Making Connections”

28. Stop Thinking: Campaigns Start Thinking: CONVERSATIONS

29. Be Interesting

30. Talk When People are Listening

31. Humanize Create Approachability influence how your company is perceived

32. MEASURE

33. a few more things…

34. Social Media is WORK

35. Social Media Isn’t the answer to everything

36. If your product is garbage Social Media Won’t Fix it

37. C U S T O M E R S E R V I C E If your Customer Service needs fixing Social Media can help

38. Social Media Can Help… Repeat Visits

39. Social Media can help… Word of Mouth

40. Social Media can be a little scary at first… If you need Help ASK

41. The Basics… … Worth Repeating

42. Rule #1 HAVE A PLAN

43. Rule #2 LISTEN Google Alerts TweetDeck/HootSuite RSS (just for starters)

44. Rule #3 ENGAGE

45. Rule #4 MEASURE

46. what’s going on out there?

47. Excellent Example of Blogging

48. Great use of YouTube

49. Giving value on Twitter

50. Getting Started On Facebook

51. Excellent Example of Personal Branding & being the “face” of the company

52. Excellent use of Twitter to Promote

53. From “Controlling Our Image” to “Being Ourselves” Let employees put a friendly face on the corporation

54. Exchanging Value

55. CAUSE MARKETING

56. Green Selling

57. QUESTIONS