The document outlines the social media strategy for Yummy Chickens, including business goals of increasing brand awareness and sales through campaigns on platforms like Facebook and Instagram. Tactics discussed include publishing festival photos and videos, establishing an online presence, and partnerships with delivery services. Competitors are analyzed and target audiences of housewives and youth are identified along with proposed content for the summer quarterly campaign.

1. Yummy Chickens
Dahy Gamal
Social Media Strategy

2. Outline
 Brand Identification
• Competitive Advantages
 Business Goals & Objectives
• Online Strategies
• Tactics (KPI & Segments)
 Competitors Analysis
• SWOT Analysis
 Communications
• Channels & Style
 Targeted Audiences
 Quarter’s Campaigns
• Channels
• Budget
• Duration
 Content Strategy
• Editorial

3. Business Goal & Objective
Tactics (KPIs)StrategyBusiness Goal & Objective
Create company account on facebook
Publish photos of Taste festivals
Establishing online presence on social media
channels.
Taste Festival campaign photos & Videos
Increase brand
awareness
& Customer Acquisition
Establishing Campaign of Facebook
(10,000+ Likes / Month),
Starting new campaign about our fictional
character(Yummy Chicken)
Taste festivals and positive opinion of people
abut Yummy Chickens
Building a Loyal Customer
Relationship (Emphasizing that
Yummy Chickens is the best &
healthy Chicken Products )
An online campaign through LinkedIn
& E-Mail about our products and
delivery services
Starting “Digital Sales” activitiesEstablishing partnership with
delivery services

4. Business Goals & Objectives (Cont.)
Tactics (KPIs)StrategyBusiness Goal & Objective
Through our social media channels, & Ads.Providing new monthly offers to our customers.
Developing new product through marketing
researches
Increasing Sales and Revenue

5. Competitors Analysis (Our Competitors)
Other ChannelsFacebookWebsiteCompetitor
Delivery service
16006
alwatania.egypt
353 K
https://www.alwatania-
egypt.com
Alwatania Poultry Egypt
19858KokiShop
253 k
N/AKokiShop
Youtube:ThreeChefsEgyptThreeChefs
92K
three-chefs.comThree Chefs

6. Competitors Analysis (SWOT Analysis)
• Strengths
• fresh & healthy products
• good packaging
• we specified on Chicken products only
• special spicy
• Weakness
• A weak online presence on other social media channels.
• Videos content
• website
• Opportunities
• Egyptian internet users are rapidly increasing.
• Increasing meat prices
• Threats
• Highly competition
• Society culture about cooked chicken products
• We don’t offer delivery
• We cover just Cairo, & Giza.
• High prices compare with competitors

7. Targeted Audience (Primary “Housewives”)
Demographics: Age: 23– 60
Gender: Female
Residential Area: Cairo & Giza
Physiographic Profile:
Married
Busy
Technology-Oriented
Upper & Middle Class
Interests
Cooking e-shopping, groceries, economic, easy-to-use system, products comparison
And facebook pages like Shopping. Fast food, Fatakat, cbc sofra, fatafeat

8. Targeted Audience (Secondary “Youth & Expatriates”)
Demographics: Age: 20 : 40
Gender: Male / Female
Residential Area: Cairo & Giza
Physiographic Profile:
Single / Married
Internet-Oriented (Social Media)
Smartphones Users
Well-educated
Expatriates
Upper & Middle Class
Interests
e-shopping, groceries, online groceries process, chickens, Chickens strips, chickens
wings

9. Quarter’s Campaigns (Summer)
• June Campaign
• Yummy Chickens in Summer Resort
• Yummy Chickens kitchen (competition: preparing dishes with Yummy Chickens products)
• Yummy Chickens Tips (‫المطبخ‬ ‫أسرار‬)
• Yummy Chickens Quizzes (Fawazeer)
• Yummy Chickens Recipes (‫وألوان‬ ‫أشكال‬ ‫)سلطات‬
• Yummy Chickens Competition (‫فراخ‬ ‫أطعم‬ ‫و‬ ‫)أحلى‬
• As we open new market in 6 October city, we encourage you to find our products and take a selfie
with it, to have the chance to win a free coupon for Yummy Chickens products.
• Channels:
Facebook, instagram
• Budget: ($500/ Month)
• Facebook: $250 $100 (Page Likes), $250 (Boosting Posts)
• Duration:
Summer (June – July – August)

10. Content Strategy (Editorial Calendar)
Facebook 7 post per weak
Instagram 2 posts per day
3 Example of posts

11. ‫قومي‬ ‫دموع‬ ‫غير‬ ‫من‬ ‫البصل‬ ‫لتقطيع‬
‫لمدة‬ ‫الفريزر‬ ‫في‬ ‫البصلة‬ ‫بوضع‬5
‫الجزء‬ ‫إقطعي‬ ‫بعدها‬ ‫التقطيع‬ ‫قبل‬ ‫دقائق‬
‫األول‬ ‫البصلة‬ ‫من‬ ‫العلوي‬.
#yummychickens #tips
#kitchen

12. ‫اليونانية‬ ‫السلطة‬
‫اليونانية‬ ‫السلطة‬ ‫مقادير‬
‫عدد‬٤‫خيار‬ ‫حبات‬
‫عدد‬٣‫طماطم‬ ‫حبات‬
‫عدد‬١‫خس‬ ‫راس‬
‫عدد‬٢‫اصفر‬ ‫ليمون‬
٣٠٠‫الملح‬ ‫قليلة‬ ‫فيتا‬ ‫جبنة‬ ‫جرام‬
‫عدد‬٣‫رومي‬ ‫فلفل‬ ‫حبات‬
‫الرغبة‬ ‫حسب‬ ‫زيتون‬ ‫زيت‬ ‫كبيرة‬ ‫ملعقة‬
‫كمون‬ ‫رشة‬ ‫ملح‬
‫الرغبة‬ ‫حسب‬ ‫حار‬ ‫فلفل‬
‫اليونانية‬ ‫السلطة‬ ‫تحضير‬ ‫طريقة‬
١.‫وي‬ ‫مكعبات‬ ‫والفلفل‬ ‫الخيار‬ ‫ويقطع‬ ‫حلقات‬ ‫الى‬ ‫الطماطم‬ ‫تقطع‬‫جزء‬ ‫فرم‬
‫للتزيين‬ ‫االخر‬ ‫والجزء‬ ‫الخس‬ ‫من‬.
٢.‫ق‬ ‫ويعصر‬ ‫الملح‬ ‫يضاف‬ ‫ثم‬ ‫الطماطم‬ ‫عدا‬ ‫ما‬ ‫الخضار‬ ‫جميع‬ ‫تقلب‬‫ليل‬
‫الكمون‬ ‫ورشة‬ ‫الليمون‬ ‫من‬.‫من‬ ‫الخس‬ ‫اوراق‬ ‫التقديم‬ ‫طبق‬ ‫في‬ ‫نضع‬
‫الط‬ ‫حلقات‬ ‫نضع‬ ‫ثم‬ ‫الخس‬ ‫اوراق‬ ‫فوق‬ ‫الخليط‬ ‫يوضع‬ ‫ثم‬ ‫االسفل‬‫ماطم‬
‫التقديم‬ ‫طبق‬ ‫حول‬.
٣.‫يزين‬ ‫ثم‬ ‫السلطة‬ ‫فوق‬ ‫توضع‬ ‫مكعبات‬ ‫الى‬ ‫الجبن‬ ‫قطع‬ ‫تقطع‬‫الطبق‬
‫هنا‬ ‫وبالف‬ ‫المتبقي‬ ‫والخيار‬ ‫الليمون‬ ‫بقطع‬
#YummyChickens

13. ‫اللذيذة‬ ‫المقرمشة‬ ‫الدجاج‬ ‫أصابع‬
‫هتقدر‬ ‫مش‬ ‫الخطيرة‬ ‫بالتتبيلة‬
‫تقاوم‬
#YummyChickens