The document discusses key performance indicators (KPIs) for digital marketing. It outlines various KPIs that digital marketers should track, including digital marketing ROI, website conversion rate, cost per lead by source, and percentage of sales from digital. The document also provides examples of KPIs for search engine optimization (SEO) including keyword rankings, traffic from keywords, indexed pages, and links. Finally, it discusses KPIs for social media marketing and content marketing.

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Key Performance
Indicators
1. Set goals.
2. Measure the
progress toward
these goals
Presented By
Waqas Lakhani

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Key Performance Indicators
 Metrics that guide and measure the
progress towards our business goals.
 Manage our marketing campaigns for
maximum profitability

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Digital Media Measurement

4. Our Digital Marketing Team
*SEO (Search Engine Optimizing)
*SMM (Social Media Marketing)
*C.M (Content Marketing)
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5. KPIs Digital Marketer Needs to Track
Digital
Marketing
ROI
Website
Conversion
Rate
Cost per
Lead by
Source
% of Sales
from Digital
Revenue
per Lead by
Source
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Key SEO Process & KPIs

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Some common SEO KPIs
Search
Rankings
Non-branded
vs. branded
keyword(s)
Number of
visitors per
keyword
phrase
Unique
Pages
Revenues
from organic
search
Indexation :
pages
getting traffic
Traffic
Percentage
increase of
search traffic
Top pages
getting
search traffic

9. Some common SEO Metrics
 Keywords
Number of visitors per keyword phrase
 Unique Pages
Indexation : pages getting traffic
 Links
Link velocity (growth)
 Traffic
Top pages getting search traffic
 Search Rankings
Core term rankings (short tail
 Non-branded vs. branded keyword(s)
Returning visitors on brand term
 Percentage increase of search traffic
Month over month
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FOUNDATIONAL KPIS

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Content Marketing Metrics

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Social Media KPIs
•Number of shares needed to equal a
visit.
•Number of “likes” compared to traffic
count. (If “likes” are higher than traffic
it implies content is not being read.)
SOCIAL
SHARES
•Network used to share
•ROI of each platform for comparison
•Amount of time spent on content. PLATFORM

15. Digital Marketing KPI’s
Measurement
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16. Implementation
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For More Details
 Contact: Waqas Lakhani
 Email: lakhaniwaqas@gmail.com
 Voice: 0092-334-3800-201
 About: http://about.me/waqas_lakhani
 LinkedIn: http://pk.linkedin.com/in/waqaslakhani/