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Digital Marketing KPIs Measurement - By Waqas Lakhani
The document discusses key performance indicators (KPIs) for digital marketing. It outlines various KPIs that digital marketers should track, including digital marketing ROI, website conversion rate, cost per lead by source, and percentage of sales from digital. The document also provides examples of KPIs for search engine optimization (SEO) including keyword rankings, traffic from keywords, indexed pages, and links. Finally, it discusses KPIs for social media marketing and content marketing.
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- 2. http://about.me/waqas_lakhani Key PerformanceIndicators Metrics that guide and measure the progress towards our business goals. Manage our marketing campaigns for maximum profitability
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- 4. Our Digital MarketingTeam *SEO (Search Engine Optimizing) *SMM (Social Media Marketing) *C.M (Content Marketing) http://about.me/waqas_lakhani
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- 7. http://about.me/waqas_lakhani Key SEOProcess & KPIs
- 8. http://about.me/waqas_lakhani Some commonSEO KPIs Search Rankings Non-branded vs. branded keyword(s) Number of visitors per keyword phrase Unique Pages Revenues from organic search Indexation : pages getting traffic Traffic Percentage increase of search traffic Top pages getting search traffic
- 9. Some common SEOMetrics Keywords Number of visitors per keyword phrase Unique Pages Indexation : pages getting traffic Links Link velocity (growth) Traffic Top pages getting search traffic Search Rankings Core term rankings (short tail Non-branded vs. branded keyword(s) Returning visitors on brand term Percentage increase of search traffic Month over month http://about.me/waqas_lakhani
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- 14. http://about.me/waqas_lakhani Social MediaKPIs •Number of shares needed to equal a visit. •Number of “likes” compared to traffic count. (If “likes” are higher than traffic it implies content is not being read.) SOCIAL SHARES •Network used to share •ROI of each platform for comparison •Amount of time spent on content. PLATFORM
- 15. Digital Marketing KPI’s Measurement http://about.me/waqas_lakhani
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- 18. http://about.me/waqas_lakhani For MoreDetails Contact: Waqas Lakhani Email: lakhaniwaqas@gmail.com Voice: 0092-334-3800-201 About: http://about.me/waqas_lakhani LinkedIn: http://pk.linkedin.com/in/waqaslakhani/