The document outlines an online marketing plan for restaurants, emphasizing the importance of setting goals, creating a customer base, and utilizing various internet platforms for advertising. Key social media platforms mentioned include Facebook, Twitter, Yelp, and TripAdvisor, which are crucial for visibility and customer engagement. Additionally, it highlights consumer behavior regarding mobile searches and the significance of having accessible online menus for potential diners.

1. F O R R E S T A U R A N T S
Online Marketing Plan

2. Decide what your goals are
 Create a customer base
 Advertise the location
 Gather positive reviews
 Advertise events, specials, and changes

3. Choose a Website (make sure it’s
mobile)
92% of the public
search for restaurants
online.

4. Choose the Internet Platforms
You Want to Be On
The following pages are the
platforms you can choose from.

5. Facebook
The most popular social networking site.
750,000,000 monthly visitors. Great for getting
your restaurant out there and for advertising your
specials, menu, and events.
Think of it like another website.

6. Twitter
Second most popular social networking site. Twitter
is like a real time chat room that is open to the world.
Great for getting your messages regarding specials,
events, or just announcements heard.

7. Google Plus
An excellent idea for restaurants as you can have
your own company page, which will help people find
you! You will rank higher on the Google search
engine as well.

8. Yelp
This is like mobile yellow pages with reviews from
customers or clients. Great for when someone is
searching from their mobile device or computer for a
place to eat. Provide link to website to drive traffic.

9. FOURSQUARE
Where customers check in and review your
restaurant and/or service and by doing so
introducing your business to others. Also an online
searchable database for your small business like
YELP.

10. YELLOW PAGES
Online replacement for the physical book of yellow
pages.

11. TRIP ADVISOR
Another highly searched platform for people looking
for Hotels, Flights, Vacation Rentals, and
Restaurants. Has a lot of information and reviews of
previous customers.

12. LIVING SOCIAL & GROUPON
Programs used to offer coupons to the public to drive
them to your door and then return with family and
friends.

13. SINGLE PLATFORM
This is a single platform where you can manage
your menu and then it syndicates to several
places on the web allowing you to keep up with
menu changes in one place.
*There is a fee and I’m currently looking into it to find out how
much it is.

14. Some findings from smartphone owners

15. Restaurants are the most
searched industry by
consumers through both
mobile applications and
browsers.

16. 81% have searched for a
restaurant on a mobile app in
the last 6 months

17. 92% have searched for a restaurant
on a web browser in the last 6
months

18. 75% often choose a restaurant to dine
at based on search results

19. 80% think it’s important to see a
menu before they dine at a restaurant

20. 84% are likely to look at more than one
restaurant before choosing where to
dine

21. 70% think it is important to be able to
read the menu of a restaurant on a
mobile device

22. 62% are less likely to choose a restaurant if
they can’t read the menu on a mobile device
Online
Menus are
IMPORTANT!!

23. Sarah cole VA on Demand
is ready to help you prosper!!
Sarah Cole VA on Demand
2497 State Route 80
Lafayette, NY 13084
315.238.7068
sarahcolevaondemand@gmail.com