4 Key Aspects of Gamification to Increase Engagement

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Hye Jin Lee

gamifiacation

Software

Game mechanic
Game Design
Technique
Engagement
Goal
Motivation
Gamification

Technique of Gamification
To achieve goal
Point
Badge
Level
Leaderboard
Challenge

Big Data
User
Analyzing
Capturing
Business
Player’s
behavior
More engaging
experience

4 key words of
Gamification
Engagement
Loops
Empty bar
problem
Onboarding Dual Economy

Tutorial Orientation
Onboarding
Help Section

Dual Economy
Real Currency = Cash Virtual Currency = Coin

Real Currency = Cash Virtual Currency = Coin

Motivation
Engagement
Loops
Feedback Action

Motivation
Reason
Reason
Reason
Reason Reason

Strong Motivation
Take an action
Overcome a challenge
Provide loop dies & another motivator

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