This document discusses the role and benefits of social media networking for businesses. It begins by introducing social media marketing and its objectives. It then outlines the key benefits of social media networking for businesses, including customer engagement, higher search engine rankings, increased traffic, brand building, and low-cost marketing. The document also discusses how marketers are using social media for activities like product launches, market research, branding, advertising, and customer loyalty. It provides objectives for a study on social media networking in Indian businesses. Finally, it presents data on the state of social media in India and how businesses are utilizing various social media tools.

1. Role of Social Media Networking: In Businesses By Shyam Bir SharmaSMS Solution ConsultantSMS Countryshyamsharma500@gmail.com

2. Learning objectivesIntroduction to Social Media NetworkingBenefits of Social Media Marketing How the Marketers are Taking Advantage of Social Networking SitesObjectives of the studyData analyses

3. Introduction to Social Media NetworkingSocial Media Marketing can be defined as an engagement with online communities to generate exposure, opportunity and sales. It’s the online conversation among customers, investors, employees, fans and critics.It is a part of Viral Marketing.The Social Media model enables a number of things: Informing Persuading Involving Demonstrating Reminding

4. Benefits of Social Media NetworkingCustomer engagementHigher search engine rankings / presence Higher traffic to the site Assistance in brand building Low cost high returns mediumComplements other marketing activities

5. How the Marketers are Taking Advantage of Social Networking SitesFor Marketing a Product Launching a new productUsing the Network for Market researchEstablishing and enhancing the brand imageAdvertisement and Sales Promotion Improving Loyalty

6. Objectives of the studyTo know the benefits of Social Media Networking the BusinessesTo measure the awareness of Social Media Networking in the Indian Businesses To determine why the business are participating in the social media networking.Which Social Networking websites are used by the businesses to market their selves.To know the challenges, the marketers are facing about Social Media Networking.How 160 by 2 can use SMN tools to expand its business

7. Social Media Networking for 160by2 The Five Essential Elements of Effective Social Media MarketingStep 1 1. Define your Goals 2. Create Social Media marketing strategy 3. Establish core Social Media foundation 4. Establish/revisit business blog 5. Maintain profiles on selected tools

8. Cont…STEP 2: Create Social Media Marketing Strategy: • What’s your overall marketing goal? • How will SM integrate with existing marketing strategy? • How much time can be devoted to SMM? • Who is the person(s) to participate? • Research where target audience hangs out. • Do you have a Content Strategy to integrate? What are best practices to apply?

9. .STEP 3:Establish core Social Media foundation1. Create profile on Twitter2. Create profile on Facebook3. Create profile on LinkedIn4. Create profile on “others” as per strategySTEP 4:Your Business Needs a Blog:• Have a blog presence• Content-marketing platform to start building a body o published work on the web• Content is keyword rich and very focused on the niche• Drive all traffic to blog as the Hub of Communication• Twitter is like a stream and the blog is like the destination or the ocean where the river lets out. • People go to blog; learn more about you, leave comments

10. .STEP 5:Maintenance• Assign Social Media Marketing role to a specific person in your company (e.g.communications officer)• Outsource this aspect of marketing to specialists • Have a daily, weekly, monthly check list• Monitor and Measure

11. Other uses• Connect, build rapport; have casual conversations in 140 characters on Twitter• Post content, pictures and videos on Facebook• Establish your expertise with relevant, informative, resourceful articles to Business Group on LinkedIn• Use Business Blog to go deeper; people can learn more about you/company, your beliefs and your values, services

12. State of Social Media Networking in India

13. State of social Media In IndiaOur brands or marketers are in the early stage Changing nature of consumers from passive product or service consumption state to an active participation age of sharing their thoughts/opinions/feedback People are now constantly participating in social media websites There is a great market for social media & businesses Even the biggest of IT houses in India hardly have any substantial presence in the blogosphere. Ex Infosys

14. Users of Social Media Networking Tools

15. Ranks given by respondents to the most effective Social Networking websites

16. The comfortableness felt by the marketers while using Social Networking Websites

17. How long the Marketers are using these Websites

18. Time commitment by the marketers on Social Media Networking websites in a week

19. The use of Social Media networking by the marketers for B2B, B2C and for the both purposes

20. The importance given by the marketers to the social media networking in their businesses.

21. Relevancy in the businesses

22. The benefits of social media marketing for the marketers

23. Impact of Social Media networking on the businesses

24. Social Media networking tools are authentic

25. Thank You