The document provides guidance on developing an effective social media strategy with four key sections. It outlines setting specific, measurable, and realistic goals. It emphasizes understanding your audience's demographics, communication preferences, and best channels to reach them. It recommends choosing social media channels like Facebook, Twitter, YouTube, and blogs based on whether targeting businesses or consumers. It also stresses allocating sufficient time, staffing, and accountability resources. Finally, it identifies the "Four C's of Social Media" as creating valuable content, consistent posting, customizing your presence, and building a community.

1. Social Media Strategy 101
SLSBC 2011

2. 1. Goals
• Specific I want to increase traffic to my
• Measurable website by 10%
• Realistic
We want a monthly average of
70 interactions on Facebook
I want 20 new Followers on
Twitter every Month

3. 2. Audience
Who is your audience? What do you know about
them?
• Age, Race, Gender
• How do they talk to you
• How do they talk to each other
• What is the best way to reach them

4. 3. Channels
What channels should you use and what will be
best for your company/brand?
• Facebook: B2C
• Twitter: B2B, B2C
• YouTube: B2C
• Blog: B2B, B2C

5. 4. Resources
• Time
• Man Power
• Accountability and Responsibility

6. The Four “C’s” of Social Media
• Content
• Always provide interesting and valuable content, don’t just
post to post
• Consistency
• Create a schedule and stick to it, even if it’s just 15
minutes a day. Consistency is key
• Customization
• Set yourself a part from the competition by customizing
your online presence
• Community
• The most important of all the “C’s” don’t forget that the
reason you’re on social media is to build your community
– be thoughtful and genuine with those people