Building an online presence requires more than a website and a business card. These days customers are looking to have authentic interactions with the companies they know. Cultivating a presence on Facebook, Youtube, Pinterest, Instagram, Twitter or Tumblr can seem overwhelming. But it does not have to be. Key Takeaways: Where to focus your social media efforts How to ask for the sale on a social network How to manage your social media efforts from one central hub

1. Social Media
Secrets of the
Successful
Entrepreneur

2. Hi! I’m LaTisha
• 2010
• Simple Finance for Millennials
• Articles, Videos, Social
• @YoungFinances
• #TechCampMemphis

3. The Secret to Exponential Growth

4. The Secret to Inexpensive Growth
• Free
• Cheap

5. The Secret to Effortless Growth
• Automate
• Outsource

6. Benefits of Social Media
• PNCBank.comSM is a trademark of The PNC Financial Services Group, Inc.
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• Copyright © The Economist Newspaper Limited 2014
• CBOE® and Chicago Board Options Exchange® are trademarks or servicemarks of CBOE
• All marks are property of their owners, no endorsement is implied.

7. Objectives
• Why Social Media?
• How to Find Your Ideal Customers
– Which Social Media Platforms Should I Use?
• How To Develop a Social Media Plan
– What Do I Share?
• How to Automate Your Plan
– Tools versus Services

8. Why Social Media?

9. Why Social Media?
• The Definitive Ranking of Cakes

10. Why Social Media?
• The Definitive Ranking of Cakes
The first time you have angel food cake:
“Ooooh, ANGEL food cake, it must be a
heavenly delight!”

11. Why Social Media?
• The Definitive Ranking of Cakes

12. Why Social Media?

13. Why Social Media?

14. Why Social Media?

15. Why Social Media?

16. Why Social Media?

17. Why Social Media?

18. “Successful
entrepreneurs focus on
what works.”
@YoungFinances
#TechCampMemphis

19. How to Find Ideal Customer
• About 70% of Facebook users are outside the
United States
• An average Facebook user spends 700
minutes per month on the site.
Source: Kissmetrics (https://blog.kissmetrics.com/facebook-statistics/)

20. How to Find Ideal Customer
• The average Facebook user has 130 friends.
Source: Kissmetrics (https://blog.kissmetrics.com/facebook-statistics/)

21. How to Find Ideal Customer
• Testing your market

22. How to Find Ideal Customer
• Refining your market

23. How to Find Ideal Customer
• Building a customer profile

24. Which Social
Platform?

25. Which Social Media Platform?
• Brand amplification

26. Which Social Media Platform?
• Engagement

27. Which Social Media Platform?
• One-on-One conversations

28. Which Social Media Platform?
• Leverage curiosity

29. Which Social Media Platform?
• Visual products

30. Which Social Media Platform?
• How-to and Guides

31. Which Social Media Platform?
• Tips

32. Which Social Media Platform?
• Industry thought leadership

33. Which Social Media Platform?
• Networking

34. “With social media you
don’t have to be
everything to
everybody.”
@YoungFinances
#TechCampMemphis

35. How to Develop Social Media Plan
• Begin with the end in mind.

36. How to Develop Social Media Plan

37. How to Develop Social Media Plan
• What’s your story?

38. What to Say?

39. What Do I Share?

40. What Do I Share?

41. What Do I Share?

42. What Do I Share?

43. What Do I Share?

44. What Do I Share?

45. How Much Time?

46. How to Automate Your Plan

47. Social Media Management
• Social Media Manager
• Digital Marketing
• LaTishaStyles.com/work-with-me

48. “The secret to social
media is the secret to
gaining friends. Be
social.”
@YoungFinances
#TechCampMemphis

49. Connect!
• @YoungFinances
• (Twitter, Facebook, Instagram, Pinterest)