The document discusses why businesses use social media and how it can help businesses grow. It notes that social media can drive new business and increase sales, raise awareness of a business, improve customer service and relationships, boost credibility, help target customers, increase web traffic and SEO, monitor responses to the business, enable competitive intelligence, aid in recruitment, and save on advertising costs. It also briefly touches on why some may not want to use social media and how easy it is for businesses to use different social media platforms.