Snapchat is a social media app with over 100 million daily users that allows users to send photos and videos up to 10 seconds long. Companies are using Snapchat to market their brands by giving a behind-the-scenes look at their culture and upcoming products. Some ways companies are using Snapchat include contests where users can be rewarded for sharing content with brands and geofilters that allow custom filters branded with company logos to be placed over photos in specific locations. Advertising on Snapchat includes geofilters that can be purchased to promote brands or events in certain areas for durations as short as an hour to as long as a month.

1. Credit for Images and Information: Snapchat, LiftMextrix , Growing Social Media , Blonde , Forbes ,Bloomberg, Mashable , and Ramblings
Why are so many companies world-wide using Snapchat?
What is it?
Valued at$19 billion, withover 100 million daily users, Snapchatis thefastest growing social messaging appon themarket. The useofSnapchat
to reach target audiences is very differentfrom thatofother socialmedia apps.Users are limitedto posting ordirectly messaging 10-second
photos or videos with an80-character limit,andthereforethemessages mustbe briefandstraight tothepoint.Likewise, a directmessageor
public story (shared videos or photos) lasts only 24 hours beforeit disappears. This uniquesystemis whatgives marketers a nadvantage.
How is it a valuable marketingtool?
Snapchat has a very casualatmosphere with its drawing capabilities andfun and interactive filters. Infacta majority ofusers use itto showoff
what they areeating,wherethey are travelling for vacation,andwhat they arecurrently doing. It allows companies to givetheir brand a
personalitythat consumers can relateto orfeela connectionto. Ina public relations standpoint, Snapchat is important for building trust and
creating a positiveimage.
How are companiesuniquelyusingthisapp?
The social messaging appis oftenusedby companies togivea sneak peakoftheir office culture,productproduction,and eve rything in-
betweento portray thetruecompany’s true intentions and mission. To build a following and increaseaudienceengagement, companies also
teaseviewers with quickvideos or pictures about upcoming products or services inwhichonlyfans whofollow their Snapchat accountscan see.
Contests arealso conductedon the platforms in whichusers who send videos or photos ofthemselves using thecompanies’ products are
rewarded insome way.
What are the numbers?
 400 millionsnaps sentout each day
 10 billion daily video views
 100 milliondaily users
 Average numberofphotos sharedon Snapchatevery
second: 9,000snaps per second
 Percentageofmillennialusers 73%
 Percentageofusers that purchaseproducts online76%
 Percentageofusers that useit daily 54%
 Average time that users spendis about30minutes

2. Credit for Images and Information: Snapchat, LiftMextrix , Growing Social Media , Blonde , Forbes ,Bloomberg, Mashable , and Ramblings
How can you make your mark with Geofilters?
Snapchat includes anadvertising functionin which companies can allow users to usecompany logos as photo filters when they arewithin the
vicinity of certain events or locations. Previously,this functionwas only availablein public locations, usuallytourist spots, and thegeofilters
exclusively availablein those locations wereandstill are created freely by Snapchatusers. However ofcourse,brandlogos werenotyet
allowed.
As seen in the picture ontheright, this enthusiastic user
used the publicfilters that wereavailableto him wherever
he travelled.Imagine theendless possibilities availablefor
your brand!Below is themarking oftheavailability ofa
specificSnapchat geofilter ona map.
What doesit cost?
Users can choosespaces anywherefrom 20,000 sq. ft.(the sizeofan office) to a maximum of5,000,000sq.ft. (a few cityblocks), and the
custom filters can belive anywherefrom 1 hour to30 days.Filters start at $5and prices change depending on theamountoftimeand space
you would likeyour brandto becovered. Advertisers arecharged$20for every1,000videoad views.
EXAMPLES OF PAST EVENTS:
1) The Academy Awards
Location: DolbyTheatre in Hollywood, California
Date: February 28
Duration: 6 hours
Price: $130.262
2) Super Tuesday
Location: TheWhiteHouseinWashington, DC
Date: March 1
Duration: 25Hours
Price: $2,731.49
3) Justin Bieber’s First Concert of His 2016
World Tour
Location: Key Arena in Seattle, Washington
Date: March 9
Duration: 5 hours
Price: $132.34
4) Kobe Bryant’s Last Game Against LeBron
James
Location: Staples Center inLos Angeles,California
Date: March 10
Duration: 3 hours
Price: $63.69
5) Spring Break
Location: Palms Casino Resort inLas Vegas
Date: March 12-20
Duration: 216
Price: $2.653.97
6) St. Patrick’s Day Parade
Location: Fifth Avenuein New York,NY, starting outside
St. Patrick’s Cathedral &extending up to80th Street
Date: March 17
Duration: 6 hours
Price: $260.65
What is the process?
Companies can designtheirown filters and submitit through Snapchat’s onlineportal. Thenext step wouldbeto definetheareas where the
filter be coveredandthetimeand dates it willbeavailable. Aftera given business day, Snapchatwill either approveor deny the filter.Although
given thatanti-Hillary Clinton propaganda filters havebeenapprovedin the past, Snapchat critics say thatthestandards for whichfilters are
reviewedare not high. Refer to thelink belowfor moreinformation ongeofilters onSnapchat’s website.
https://www.snapchat.com/geofilters

3. Credit for Images and Information: Snapchat, LiftMextrix , Growing Social Media , Blonde , Forbes ,Bloomberg, Mashable , and Ramblings
Want evenmore exclusive mediacoverage?ConsiderDiscover!
Discover is a relatively newmenu onSnapchat’s user interfacewhichincludes exclusivechannels fromtop publishers withnew content every
day. Unfortunately,brands arenotableto buya spoton this menu for their own channels. However, withhundreds ofmillions ofSnapchat
users whohave immediate access to Discover, justimaginethe coverageyour brand couldreceivewith special media placement.
What doesit take to getfeaturedby one of these
publishers?
Brands whoareininterestedin creating a campaignon Discover must
go directly through Snapchator contact a discover partner. However,
unlike other socialmedia campaigns, demographictargeting is notan
option andthereforebrands wishing toreach specific audiences must
observe which channels arethebestmatch.
In terms ofpayment, thepublishers featured inDiscover havethe
authority to maketheir ownadvertising deals withbrands.Discover
ads costapproximately 15cents per view.Ifa dealis madewith the
media companies, they willretain70%ofthead revenue,butifa deal
is made directlywithSnapchat,they willget only 50%.
Is it worth it?
Consider thatthesechannels areTHETOP. Discovery is compiled of
elite media outlets like Cosmopolitanwhichaverages with 3 million
viewers perdayandiHeartRadiowhich obtained 340 million
impression froma single2-day festivalin September last year.
What is the Snapchat Layout?
Snapchat’s Layout:
Panel 1: TheDefaultCamera Screen
Panel 2: TheInbox Screen
Panel 3: TheSettings Screen
Panel 4: TheStories Screen
Panel 5: SnapchatDiscover screen