The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto

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The document discusses various online tools for SEO, social media, and brand monitoring and management. It provides tips on using tools to set alerts, check brand availability, find target audiences, document issues, clean up local listings, and more. Several specific tools are mentioned like Google operators, Google Analytics URL Builder, Google+ sharing extensions, and paid analytics and social media tools.

Business

THE 1
TOOL IS
ST

YOUR ATTENTION:
HARDCORE SEO & SOCIAL
POWER TOOLS

@kmullett #SMX Toronto

Carefully monitor not only
the reputation you create,
but that which is created
about you.

DON’T LET THE INTERN DO IT!
@kmullett #SMX Toronto

USING GOOGLE OPERATORS
Trying to clean up from a bad SEO or Plagiarism?

1. Alerts
2. allintitle:
3. allintext:
4. site:whois.domaintools.com/ “bad seo dude”
5. What else is on this server?
6. Gone, but not really?

@kmullett #SMX Toronto

FIND YOUR AUDIENCE
It doesn’t matter what ‘I’ like…

Which phone line will you be
ignoring today?

@kmullett #SMX Toronto

ACTION: FIND WHICH CHANNELS THEY PREFER
Where are they now?

$

$

$ $

@kmullett #SMX Toronto

DOCUMENTATION, IS THAT A ‘TOOL’?
Discovered, documented, tracked, removed

@kmullett #SMX Toronto

ACTION: GET YOUR LOCAL CLEANED UP!
Or grab local listings if you haven't

Keep name, address, phone consistent!

@kmullett #SMX Toronto

WHILE TALKING WITH A PROSPECT/C-SUITE
What might the ‘other’ guy not think of?

@kmullett #SMX Toronto

GOOGLE ANALYTICS URL BUILDER
Chrome extension

» Pre-populate URL
» Setup quick sets
» Bit.ly integration

@kmullett #SMX Toronto

GOOGLE+ SHARING TOOLS
Extensions & Plug-ins

@kmullett #SMX Toronto

WHAT HAS MY ATTENTION RIGHT NOW
Alpha, Beta, and others

β

β
β

@kmullett #SMX Toronto

BONUS SLIDE 1: IMAGE SEARCH TOOLS
What’s behind the digital curtain?

In Search of Stock Photography
My 49 Stock Photography Sites Mega List

@kmullett #SMX Toronto

BONUS SLIDE 2: SOCIAL MEDIA TOOLS
Starting at freemium…

@kmullett #SMX Toronto

BONUS SLIDE 3: PAID SEO TOOLS
I don’t have the time…

@kmullett #SMX Toronto

BONUS SLIDE 4: SPEED & PERFORMANCE
Start measuring it!

@kmullett #SMX Toronto

BONUS SLIDE 5: PAID SOCIAL TOOLS
Most don’t even list pricing!

formerly Radian6

@kmullett #SMX Toronto

Humanize your message
Encourage conversation
Listen first
Promote Less.

H.E.L.P. PHILOSOPHY
@kmullett #SMX Toronto

search “Kevin Mullett”
bit.ly/aboutKM
@kmullett

ME Joe Shoemaker – untitled pic of me

@CirrusABS Text “like cirrusabs” to 32665

Mulţi cred ca nu pot evita drumurile la bancă. Dacă aţi auzit deja de prea multe ori termenul de Internet Banking şi încă vă sună ciudat, aflaţi că tot mai multe persoane au început să utilizeze acest sistem care le permite să facă plăţi prin intermediul Internetului. Fie că motivul este economia de timp, de bani sau pur şi simplu comoditatea şi dorinţa de a evita statul la coadă la ghişeele băncilor, serviciile de plăţi on-line sunt tot mai răspândite.

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The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto

1. THE 1 TOOL IS ST YOUR ATTENTION: HARDCORE SEO & SOCIAL POWER TOOLS @kmullett #SMX Toronto

2. Carefully monitor not only the reputation you create, but that which is created about you. DON’T LET THE INTERN DO IT! @kmullett #SMX Toronto

3. ACTION: START LISTENING AND WATCHING Tools HELP you pay attention Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings. @kmullett #SMX Toronto

4. USING GOOGLE OPERATORS Trying to clean up from a bad SEO or Plagiarism? 1. Alerts 2. allintitle: 3. allintext: 4. site:whois.domaintools.com/ “bad seo dude” 5. What else is on this server? 6. Gone, but not really? @kmullett #SMX Toronto

5. CHECK BRAND/IDENTITY AVAILABILITY Help clients grab their online properties $ $ @kmullett #SMX Toronto

6. FIND YOUR AUDIENCE It doesn’t matter what ‘I’ like… Which phone line will you be ignoring today? @kmullett #SMX Toronto

7. ACTION: FIND WHICH CHANNELS THEY PREFER Where are they now? $ $ $ $ @kmullett #SMX Toronto

8. DOCUMENTATION, IS THAT A ‘TOOL’? Discovered, documented, tracked, removed @kmullett #SMX Toronto

9. ACTION: GET YOUR LOCAL CLEANED UP! Or grab local listings if you haven't Keep name, address, phone consistent! @kmullett #SMX Toronto

10. WHILE TALKING WITH A PROSPECT/C-SUITE What might the ‘other’ guy not think of? @kmullett #SMX Toronto

11. GOOGLE ANALYTICS URL BUILDER Chrome extension » Pre-populate URL » Setup quick sets » Bit.ly integration @kmullett #SMX Toronto

12. GOOGLE+ SHARING TOOLS Extensions & Plug-ins @kmullett #SMX Toronto

13. WHAT HAS MY ATTENTION RIGHT NOW Alpha, Beta, and others β β β @kmullett #SMX Toronto

14. BONUS SLIDE 1: IMAGE SEARCH TOOLS What’s behind the digital curtain? In Search of Stock Photography My 49 Stock Photography Sites Mega List @kmullett #SMX Toronto

15. BONUS SLIDE 2: SOCIAL MEDIA TOOLS Starting at freemium… @kmullett #SMX Toronto

16. BONUS SLIDE 3: PAID SEO TOOLS I don’t have the time… @kmullett #SMX Toronto

17. BONUS SLIDE 4: SPEED & PERFORMANCE Start measuring it! @kmullett #SMX Toronto

18. BONUS SLIDE 5: PAID SOCIAL TOOLS Most don’t even list pricing! formerly Radian6 @kmullett #SMX Toronto

19. Humanize your message Encourage conversation Listen first Promote Less. H.E.L.P. PHILOSOPHY @kmullett #SMX Toronto

20. search “Kevin Mullett” bit.ly/aboutKM @kmullett ME Joe Shoemaker – untitled pic of me @CirrusABS Text “like cirrusabs” to 32665

The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto

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