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Guide B2B Social Media
The document discusses why social media is important for businesses and provides guidance on developing an effective social media presence and strategy. It notes that social media now plays a huge role in the B2B decision making process, with buyers conducting significant online research. It recommends businesses establish a presence on key social media sites like LinkedIn, YouTube and SlideShare to engage prospects early in their journey and drive leads. The document also provides tips on choosing appropriate social media usernames and profiles to represent your brand effectively.
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