Presentation to The Mid-Atlantic Food and Beverage expo on Social Media

3. Marketing Present

4. What is Social Media

9. Consumers, and even competitors, are talking about your brand even if you’re not.

12. Social Media What is it? The social media ecosystem is all of the social networks- user generated content, blogs, audio, video, music, news, photos, tweets- working together with digital technology. The Internet’s the number-one communications channel ever built—it’s the printing press plus the phone. In terms of engagement, social networking allows companies to provide an access point to engage in a meaningful discussion instead of a corporate pitch: What do you think about this? What’s something you want to see? What’s a mistake we’ve made? There’s an art to channeling conversation into a meaningful activity for marketers. By committing to—and participating in—some form of social engagement, companies are putting a face to their brands. Marketing | Social Media | SEO/SEM | Website Design | Branding | Video | Photography

13. Social Media The caveat is that merely being involved won’t save you. Companies that are early adopters of social media—and getting results—are also likely the ones that have been successful in their overall marketing strategies. Social media has the potential to pick up where traditional marketing drops off. Most of the time interest wanes immediately after the sale. Reaching out to the customer to follow up on a purchase not only reinforces customer service but helps the organization better understand the life of its product. Marketing | Social Media | SEO/SEM | Website Design | Branding | Video | Photography

15. If social media is so compelling and full of potential, why is it so hard for businesses to adopt? It’s the change in the power structures that social networks can impose that cause many organizations to shirk away from any engagement at all. Social strategy development, in other words, begins with change management.

19. Content

20. Content

23. More Links

29. Encourage Participation

30. Setup Contest and Promotions

33. Podcast

34. Videos

35. Photos

36. Presentations

37. eBooks

44. Yahoo! Answers

47. Increase lead generation

48. Increase sales revenue

49. Improve search engine rankings

50. Improve brand reputation

51. Increase brand awareness

52. Reduce customer acquisition costs

56. Share deals on Facebook and Foursquare. Use Facebook and Foursquare to share a few deals, coupons, and special events. Whenever a fan takes action on your page or registers for an event, it’s instantly shared their network of friends.

57. Bring fans together on YouTube. If your fans are creating and sharing some great videos about you on YouTube, create a channel where you can compile the videos, offering a central place to see them all. An example would be the chef giving an explanation of the night special.Marketing | Social Media | SEO/SEM | Website Design | Branding | Video | Photography

59. Loosen Control from the Top

60. Decide What Channel to Use for What Purpose

61. Let the Conversation Happen

Presentation to The Mid-Atlantic Food and Beverage expo on Social Media

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