The document discusses using social media for advocacy and lobbying efforts, particularly around passing an e-commerce law in the Philippines. It provides lessons from social media battles, such as not debating close-minded people and influencing observers instead. When lobbying legislators, the document recommends finding passionate supporters, sparking discussion, lowering barriers to participation, empowering people with knowledge, and getting results. Overall, it argues that advocacy using social media is about connecting people rather than technology.