Social media Recommendation
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This document provides recommendations for using social media to create engagement for an International Centre. It recommends using blogs, Facebook, YouTube, Twitter and Pinterest to share content about international students, immigration, culture and events. Specific tactics include running contests for student blogs, sending invitations on Facebook, creating YouTube playlists on immigration/culture, and sending electronic birthday cards on Pinterest. The goal is to build relationships, connect with students, engage audiences and influence people through regular posting on each platform.
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Social media Recommendation
- 1. International Centre Social Media Recommendation By Jennifer Sandoval
- 2. Purpose: To create engagement for the International Centre using social media
- 3. Tools: Here’s how ….
- 4. Free weblog publishing tool from Google, for sharing text, photos and video.
- 5. Here is where we start to create engagement …! BLOGS • Blogs create; • Engagement • Followers (Friends) • Social Media Links • Write weekly posts on International Students; • Talents • Transition to Canada • Culture
- 6. Facebook is a social utility that connects people with friends and others.
- 7. Here is where we to create engagement …! FACEBOOK • Facebook; • Build relations • Connect with students • Engage • Influence • Write daily posts on; • Professional (Job Search) • Immigration • Emotional • Leisure • Support
- 8. Share your videos with friends, family, and the world
- 9. Here is where we to create engagement …! YOUTUBE • Youtube; • Complement posts • Engage visually • Encourage to try • Create playlists with; • Institutional Content • Immigration • International Center Event • Create own videos Tutorial • Multicultural – Students'; • Customs • Music • Cuisine
- 10. Twitter is a free micro blogging . 140-character bursts of information called tweets.
- 11. Here is where we to create engagement …! TWITTER • Twitter • Share knowledge • Influence • Real time updates # • Push links • Two approaches classified into lists. 1.Institutional- Voice of Authority • Service to solicit information • Follow Experts • Humber’s 8 Academic Schools. 2. Student- Leisure • International Centre ‘s Events • Canada's Attractions
- 12. Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies.
- 13. Here is where we start to create engagement …! Pinterest • Pinterest; • Tells Humber International Centre story • Builds a community • Get to know students’ cultures • Increase traffic • Pinterest Boards on students • Countries’ landscapes • Culture • Birthday Cards
- 14. How do we make this work?
- 15. Create Awareness of social media through a contest Contest details: • Reach out to all Humber International Students • Discover International Students talents – passion • Write a blog post – 150 words • Free topic Communication through: • Blog • Facebook • Twitter • YouTube • Pinterst
- 16. Create Awareness of Blogger through Contest- Blog post
- 17. Contest A blog post- Example
- 18. Create Awareness of social media through an invitation • Facebook- Strategies • Invitation • Communication through classified lists based on; • Program • Nationality • Semester
- 19. Create Awareness of social media through Email Marketing-Electronic Birthday Card. • Pinterest- Strategies • Boards -Humber International wishes Happy Birthday- Card by email. - Events • Communication through • Email Marketing • Social Media tools
- 20. Here is where we to create engagement …! YOUTUBE • Youtube; • Complement posts • Engage visually • Encourage to try • Create playlists with; • Institutional Content • Immigration • International Center Event • Create own videos Tutorial • Multicultural – Students'; • Customs • Music • Cousin
- 21. Create Awareness of social media through Playlists- Institutional & Multicultural
- 22. Here is where we to create engagement …! Sample: YOUTUBE
- 23. Here is where we to create engagement …! Sample: YOUTUBE
- 24. Create Awareness of social media through Email Marketing-Electronic Birthday Card.
- 25. “Happy Birthday- different languages 祝你生日快樂 С Днем Рождения З Днем Народження
- 26. To create engagement for the International Centre • Contest • Invitation • Playlists • Birthday cards
- 27. More Coming Soon! Thank You…
Editor's Notes
- Blogs are like a book, when you open the first page, it needs to be appealing enough to have its readers to continue readingEngagement – by posting information, real life experiences and personal needs builds strong relationships with viewers (students)Followers - Consistently posting reliable and pertinent information on your blog can lead to a large group of followers, which among each other can become friends. Social Media – Further connection.
- Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos)
- Two approaches:Main goal Engage, 1.Voice of authority (Institutional Twitter)Service to solicit information or retweet comments from others. Follow (Professionals & Experts) of each of the 8 Academic Schools. Push links to stories and other information that’s available2.Water cooling (Student)Informal, concise and interactivefast breaking news, good conversation, low commitmentVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
- 1.Tell Humber InternationalCentre story- show what International Centre is about with visuals.Build a community-Get to know others pinners who follow us Multiculturalism- Get to know international Students culture’s throw visuals.
- Variable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (Youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
- Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos) Multicultural playlists-Customs-Traditions-MusicCookingVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
- Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos) Multicultural playlists-Customs-Traditions-MusicCookingVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
- Playlists http://www.youtube.com/user/humberinternationalStrategy: Support material & Refer students to other social media Immigration Ex cic videos International Center Events (Ex. Ski Trip) Long term (Create our own videos) Multicultural playlists-Customs-Traditions-MusicCookingVariable Content Professional – Tips for finding work, job posts (links), expert advise, articles, Humber Career Centre, learning skills (workshops)Immigration – Posts with Interactive content (youtube) with links to Articles, videos, applications. Creating playlists from each topics. Emotional – motivational quotes, links to places for help, direction, sharing personal experiencesLeisure – Hobbies, music, attractions, trips, things to do while at schoolSupportTo connect all departments and academic schools to assist in International Student services.
- Welcome to Humber first semester students.