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I'll Take Content Creation for 100, Alex
- 1. I’ll Take Content Creation for 100, Alex Using library programs, community group partnerships and DIY values to foster content creation and interactive lifelong learning for adult library users.
- 2. A Bit About the Presenter… • Rockaway Township Free Public Library • Reference Librarian/Adult Services – Reference – Collection Development – Programming 2
- 3. My Secret Identity Ron Swanson is Duke Silver 3
- 4. From the Perspective of… • A librarian • A musician • An amateur filmmaker • A writer • A lifelong library patron 4
- 5. Secret/Second Identities • Writers • Inventors • Poets • Builders • Actors/Actresses • Designers • Artists • Athletes • Musicians • Dancers • Directors • Photographers 5
- 6. 6
- 7. 7
- 8. Local Identity • Many still view the library as “antiquated” no matter how many iPads we have – Continue to educate on cutting edge technology – Acknowledge the view and use it to our advantage • In a globalized world, the idea of “local” has also become antiquated – Or has it? 8
- 9. Local Identity • In a frenzied, wired, globalized world, one unique thing we can always offer is a rich local identity (one that includes the library) • Librarians strike to be at the forefront of technology • We are not Apple. We don’t create technology; we use, teach, and clarify it • Can we use, teach and clarify technology in a way that is unique to our communities? 9
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- 12. 12
- 13. 13
- 14. Locavore, the App! 14
- 15. Content Creation/Programming • Technology gives us unprecedented opportunities for content creation – Librarians – Patrons • This content is local by its very nature- representative of the community 15
- 16. Content Creation/Programming • Content creation projects can merge new technologies with local identity Community • Community defines content creation, and content creation Content Creation defines community • Content creation provides ample programming and networking opportunities 16
- 17. Offer workspaces, events, classes, speakers, etc Network- meet people Local content creation, with specialized skills collecting, circulating Discover inside Develop a scoop of what contact list of Generates interest as they need and speakers, local interest story how to do it instructors, efficiently suppliers etc 17
- 18. DIY means… Do It Yourself 18
- 19. 19
- 20. or 20
- 21. Why Do DIY? • $$$...Cooking in is cheaper than going out • DIY is interactive and educational • DIY is satisfying • DIY keeps you sharp as a tack • DIY is relevant to your community • DIY is not cookie cutter 21
- 22. How To Do This? • Start small • Trial and error • Build your own network- a local network • Develop and expand with the aid of that network 22
- 23. DIY and HTDIFY • DIY is “Do it Yourself” – Time – Skill • HTDIFY is “Have them Do it For You” – Space – Support – Stuff 23
- 24. Goals of the Trivia Program • Educate • Entertain • Strengthen partnership with Historical Society • “Localize” the library 24
- 25. Rockaway Township Jeopardy 25
- 26. Rockaway Township Jeopardy 26
- 28. Shidecker Trial Program • Partnership with Historical Society • Educational local history program • Patron participation • Acting • Costume “Design” • Jury makes decision • Film and circ? 28
- 29. Library as Creative Space • Couple “how to” programs with “do” workstations or events – DIY • Offer opportunities for your patrons to be included in your collection – HTDIFY 29
- 30. Revisit the Local Collection 30
- 31. Create a Local Music Collection • There are more musicians in your community than you think! • DIY music is easier than ever. • DIY is cool • Musicians want exposure. • “Localize” your library! 31
- 32. Library as a Musician’s Space • Listening Parties • Digital Recording Seminars • Coffee Houses/Battle of the Bands – Discover local artists – Free programming with large crowds – Original live music as shareable content? • “Music Potluck” 32
- 33. Library as a Musician’s Space • Recording Studios? – Studio time as prizes – Mobile recording? • “Library Unplugged” • “Electric Library” 33
- 34. How to Find Musicians? • Press Release • Flyers • Posters • Offer a program tailored specifically to DIY musicians – Album art/disc label design – CD burning tutorial – Open mic/coffee house 34
- 35. Library as a Writer’s Space • NaNoWrimo • Script Frenzy • What else? – Poetry Writing – Term Paper Parties – Writer’s Block Party – Writer’s Club 35
- 36. Library as an Editor’s Space • Video Editing Computer Classes • “Infomercial” Short Video Contest – By and for patrons • Shoot and edit your own library videos • Screen Capture Software 36
- 37. Workstations/Workspaces • Software exclusive computers – Sound recording – Video editing – Scanning – Photo Editing • Discover quality free and open source software for these tasks – Download them! – Teach them! 37
- 38. Audacity 38
- 39. Lightworks 39
- 40. Jing 40
- 41. GIMP 41
- 42. Why? • Creative expression is another form of learning • “Local” is hip, socially responsible, unique, inspiring • An exchange between patron and library – Patrons become contributors as opposed to just consumers – People are loyal to that which they help create 42
- 43. Is this our Job? 43
Editor's Notes
- Much like Ron Swanson on Parks and Recreation, I have a secret/second identity, much like most of the people who walk into our libraries.
- I am speaking not just as a librarian but as these other identities and perspectives.
- These are some of the second identities that people have that interest me.
- As we know, the world is getting smaller every day- technology!
- We have faster, crisper, more mobile access to exotic worlds and ideas than ever before.
- Has “locality” really become antiquated? Maybe not.
- As an example, I want to show Starbucks Coffee. Their original marketing plan was to create cookie cutter locations that look the same wherever you go. No matter what city or country you’re in, Starbucks looks like Starbucks. But this uniformity began to become increasingly cold.
- In recent years, a shift- see Starbucks in my hometown of Glen Rock. They purchased a Hogwarts-esque tower (used to be a gas station) for a unique look for this location. Also note that the sign includes the name of the town. It’s no longer Starbucks- it’s the Glen Rock New Jersey Starbucks, unique and integrated into the landscape of the surrounding community.
- Same for this location in Brooklyn, which filled a closed movie theatre. They are even using movie theatre lingo. This is re-purposing at a large scale. Local identity is marketable again.
- And the coldness of uniformity that we now feel is why this goes to these!
- A great fusion of local and tech- locavores are increasingly “in,” (people who only purchase/eat food that was sourced locally). Now there’s an app for that! Find all your best local food on your iphone!
- The key is networking! Learn from the experts and the skilled to offer unique, local programs that your patrons can’t get anywhere else. These experts and skilled folk can offer the best insight on how to develop programming and how to efficiently obtain materials etc. without breaking the bank.
- We typically think of DIY as a fix-it idea. Libraries have DIY type sections dealing with remodeling etc.
- But DIY also means these! DIY recordings, videos, zines, designs, etc.
- DIY requires time and skill. You can also find people who WANT to do things for you, to help, to have a give and take agreement that all parties benefit from. Hence our Jeopardy program with our local historical society…
- Probably already have most of these…but what else?
- Great open source sound recording
- Great open source video editing!
- Screen capture
- Great photo/image editing
- Maybe? I would argue yes. Think about what we already do. We would never question if we should help patrons access tools to create and send resumes. But for many in our populations, what we see on the right (DIY CDs) is just as much a resume as what we see on the left!