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Discover more growth recipes on http://mozza.io
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Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
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Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
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R. Zafarani, M. A. Abbasi, and H. Liu, Social Media Mining: An Introduction, Cambridge University Press, 2014.
Free book and slides at http://socialmediamining.info/
the slides about the solar system and beyond. to assist the grade seven and eight with better understandin of the planets and the sun, and how are they scintificaly linked.
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Full write-up: https://by.dialexa.com/approach-to-developing-user-stories
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Social Media Mining - Chapter 9 (Recommendation in Social Media)SocialMediaMining
R. Zafarani, M. A. Abbasi, and H. Liu, Social Media Mining: An Introduction, Cambridge University Press, 2014.
Free book and slides at http://socialmediamining.info/
the slides about the solar system and beyond. to assist the grade seven and eight with better understandin of the planets and the sun, and how are they scintificaly linked.
Persona development, user interviews and contextual inquiry are all important tools to help you understand users' wants, needs and the context in which they will be using your product, but they're only as useful as the user stories they inform.
User stories are the first step in converting the ideas of Discovery into functionality, and doing them well is critical to the success of your product. In this post I'll walk you step-by-step through our approach to developing user stories, and provide an example of what they might look like for a well-known social media application.
Full write-up: https://by.dialexa.com/approach-to-developing-user-stories
Based on this blogpost: https://getstream.io/blog/13-tips-for-a-highly-engaging-news-feed/
Getting the user experience right for a newsfeed is quite the challenge. Many apps end up showing completely irrelevant content to their users.
From managing cost, risk and time to harvesting collective Intelligence and collaborative decision making. This a simple introduction to a methodology.
What this means for businesses is the time to embrace social media channels to reach customers and
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there are six objectives every company should consider to have at the core of their social activity.
Content Strategies & Best Practices for Launching a Mobile AppSam Zises
[L]earned Media University Presents: "Content Strategies & Best Practices for Launching a Mobile App"
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Social technologies like microblogging and social networking are being used internally by companies to dramatically speed the flow of work. But you need large-scale adoption to get business results that make a difference. This paper provides a blueprint to drive the large-scale adoption of a social software solution, so you get results that are noticed.
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Salesforce Social studio February 2016 Release NotesRobin Leonard
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FB boosting and ad budget approval from within Social Studio
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Social Customer Care integration is getting smoother
This is a competitive analysis done for a smoking cessation client.
An addition deck with recommendations based on this information can also be found here on slideshare.
As a student at the University of Houston, I developed a fully-integrated media plan for Dr Pepper with a focus on both a national target, as well as a local target. This plan, as well as the presentation was awarded first place in a a media plan competition at the University.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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2. Background
These suggestions are independent of the Dynamic
•
Logic research and are based on the research from
the Social Media Competitive Analysis.
That said, we recommend that, if approved, they are
•
implemented as soon as possible to keep EX at the
forefront of the smoking cessation conversation.
2
4. Recommendations
• Twitter Engagement
• Social Media Tone
• Social Media Content
• App Store Badge
• Current App Search Terms
• Social Sharing Integration
• New App Deployment
4
6. Recommendation
Search for terms relevant to smoking
•
cessation (ex: “Need to quit smoking”)
and respond @ mentions, using hash
tags to start a conversation.
Note: @ mentions will be displayed on
•
the EX twitter profile page publicly
Keep track of who was Tweeted (excel
database perhaps), and follow up 3
days later to check up on them.
Also, if they are relevant, incorporate
•
current Twitter Trends into posts to
reach a larger audience.
6
7. Rationale/User Experience
A community can often help people achieve personal
•
goals.
Direct communication lets someone know that EX cares
•
about them and that it’s not just a mass message to
anyone who will listen.
It allows the user to discover EX’s benefits without
•
feeling like their being “sold” to.
7
8. Requirements/Tactical
Time: As part of Cas’ overall efforts, adding as little as 1 hour
•
a day would make a serious impact, however the more time
spent, the more people reached. There are thousands of
people “quitting” on twitter.
This should begin as soon as possible to capitalize on the
•
Sklar Brothers promotion.
ex: “Quitting smoking is tough! Next time you want a cigarette,
•
laugh instead: bit.ly.JF04 and follow @TheEXTeam – You don’t
have to quit alone!”
8
10. Recommendation
To improve on current
•
communication (example
to the right) EX could
inject more personality
into the conversations that
they have with their
followers/users. For
example, look at the tone
of the brand,
“Re-learn annoying
•
bosses,” which is friendly
and light.
10
11. Rationale/User Experience
People tend to engage more if you speak to them in
•
their own language – that is less formal and with more
personality and empathy.
Example: SmokefreeWomen
•
11
14. Recommendation
Add curated content to the
•
stream of posts on both
Twitter and Facebook.
This can be done through
•
RTs and links
Because EX is operating
•
best-in-class with a fully
optimized mobile site, this
recommendation is even
more important.
•
14
15. Rationale/User Experience
Seeing content from a multitude of sources often gives
•
information more validation.
Being spoken to by different voices can keep people
•
interested longer, especially the younger generation.
Promoting extra content can make the message seem
•
more genuine.
15
16. Requirements/Tactical
This can also be addressed in the expanded version of
the brand guidelines and should include approved
sources for content.
16
18. Recommendation
Add the “Available on
•
the App Store” badge to
the website banner
promoting the app.
18
19. Rationale/User Experience
Many people have been “trained” to see this badge.
Without it, the current promotion can be easily glanced
over. Here are the competitor’s app promotions:
19
23. Rationale/User Experience
Legacy is not a consumer-facing brand name. The consumer-
•
facing brand is “BecomeAnEX.” With the “BecomeAnEX.org,”
“@TheEXTeam,” and “TheEXPlan,” the search terms become
blurred and can often interfere with location of the app.
Adding search terms for both “BecomeAnEX” and
“TheEXTeam” might generate more downloads.
Note: Consider a free download (or at least a “lite” version
•
that can help smokers begin their quit process at no charge).
23
24. Requirements/Tactical
Legacy would need to resubmit the EX app with new
•
key words. Note that there are only 100 characters
(including spaces) for the key words.
24
26. Recommendation
Move the share function
•
buttons from the sidebar
to immediately above or
below each post.
Consider calling
attention to them, as
well.
•
26
27. Rationale/User Experience
At first look, because the sharing buttons are buried in
•
the sidebar, it appears to serve as a website share
button, rather than a page share (individual
blogs/articles/profile pages). When placed immediately
above or below each individual post/page/article (which
is the industry standard practice), users know that all
content can be shared on social platforms.
27
28. Requirements/Tactical
After investigation, the Elgg platform that EX uses
•
currently does not allow the execution of this feature. It
is included in this deck because it still a best in practice
tactic.
Legacy can note this as a issue inhibited by the
•
platform and keep this as a possibility in the future
should the platform be changed.
28
30. Recommendation
Launch the new EX app as soon as possible
after the Dynamic Logic research is completed.
30
31. Rationale/User Experience
Given the social media changes recommended and
•
EX’s best-in-class mobile platform, launching the new
application will continue to keep EX positioned as a
leader in this space.
31