Engage audiences through social media's 3Cs
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This document discusses how to engage audiences through social media. It emphasizes that having a plan, policies, and clear goals is important. It identifies the three C's of social media engagement as: content, conversation, and community. For each C, it provides tips such as creating engaging digital stories for content, stimulating conversation through questions and hashtags, and celebrating your community to help it thrive. The overall message is that great content and quality conversation can lead to real engagement and community building on social media.
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Engage audiences through social media's 3Cs
- 1. Engaging your audience through social media
- 4. “Social media is word of mouth on digital steroids” Eric Qualman (@equalman) author of “Socialnomics”
- 5. Be prepared • Have a plan • Put in place policies • Figure out what you want to achieve • Be in it for the long haul
- 6. Three C’s of social media engagement
- 8. Content
- 9. Great content is the foundation of a successful social media presence
- 10. Engaging content • Make it personal • Make it valuable • Make it social
- 11. Content is best expressed as a digital story.
- 12. “I was hungry, so I made a sandwich. It was pretty tasty! #Food
- 13. “My stomach was talking to me again. Just made the most amazing sandwich with turkey, camembert and cranberry sauce. #Satisfied”
- 14. Digital story telling with online video. Ryan Jones
- 15. Conversation
- 16. Quality conversation around great content is real engagement
- 17. Stimulating conversation • Make your content sharable – Strong headlines – Social share buttons • Provide a platform – Comments (Facebook, YouTube, Blogs etc) – Twitter Hashtags • Ask questions • Schedule a chat • Listen
- 18. Timing • Before, during and after • Tools for getting your timing right – Notifications – Hootsuite – Crowdbooster
- 20. Grow a community that thrives on conversation
- 21. Celebrate your community • Say Thanks – #FF – Klout – Blog – Badges and stickers • Include your community – Generate content – RT and share – Create a hashtag
Editor's Notes
- Connecting UpNonprofit organisationDedicated to supporting the nonprofit sectorOur biggest program us DonorTec
- Social media for broadcasters and audiencesBuild on what you’re already doingEngaging people outside of the regular timeslotEnhance your audience’s experience by adding another layer of interactionBroaden your listener baseSpread the word about your shows
- Engaging ContentMake it personalPut a name and a face to your contentLet your community know who you areMake it valuableContent needs to be relevantKnow what your community wants and needsAdd value to your website/social media by offering unique content (e.g. videos, photos, further commentry)Make it socialUse social sharing buttonsAllow your community to help develop your contentCrowdsourcingCitizen journalism
- We create stories and content everyday
- Story telling in 140 characters (or less!):A basic exampleTells a storyUses a hashtag
- A better storyBeginning, middle, endDraws the reader in
- Your community is unique