Vivek Sodera, Co-Founder of Rapleaf discusses the new business of social media profiling and making social media connections actionable for marketers. Presented to the 2010 Apartment Internet Marketing Conference in Huntington Beach, CA. aimconf.com
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Let's Get Digital: How to Stop Losing Conversions & Grow Your BusinessMelvinGlasco
Take your marketing to the next level by attending this webinar that will teach you EVERYTHING need to know to achieve your 2020 and beyond goals.
I'll show you how to use digital marketing to build an audience so you can:
Grow your personal brand and create a CONTENT MARKETING STRATEGY
Build an audience of passionate fans and understand the best practices to grow organically
Optimize your online presence and stop posting content that doesn’t get engagement
Create opportunity generating ads that convert into sales/closings
Effectively contact and follow up with potential clients
Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Let's Get Digital: How to Stop Losing Conversions & Grow Your BusinessMelvinGlasco
Take your marketing to the next level by attending this webinar that will teach you EVERYTHING need to know to achieve your 2020 and beyond goals.
I'll show you how to use digital marketing to build an audience so you can:
Grow your personal brand and create a CONTENT MARKETING STRATEGY
Build an audience of passionate fans and understand the best practices to grow organically
Optimize your online presence and stop posting content that doesn’t get engagement
Create opportunity generating ads that convert into sales/closings
Effectively contact and follow up with potential clients
Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Twitter, Foursqaure, Groupon & More to Incorporate Into Your Social Media Paln.
Presented March 25th at the WACVB Tourism Tech Summit by Mike Rosenberg of ethology, William Karz of LA Inc. and Nicole Gustas of Monterey County CVB.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
Every kind of content publishing and management is demanding and delicate work. Creating and managing good content is not a fluke; it’s rather a result of good conception and planning, stringed production, successful distribution, and at the end, steady optimization and monitoring. Especially in social media management and publishing, the general need is to reach the largest possible target audience with your catchy and useful content in an elegant style. Of course, social media publishing should be multi-channel.
Under the major topic of social media management tools, multi-channel publishing and scheduling several tools help to manage the content. Some of these tools have just social media content management features with engagement metrics, while some have advanced capabilities such as monitoring, tracking, analytics, alerts, CRM and so on. The options for compatibility vary for brands, depending on their business needs and social media engagement strategy.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Twitter, Foursqaure, Groupon & More to Incorporate Into Your Social Media Paln.
Presented March 25th at the WACVB Tourism Tech Summit by Mike Rosenberg of ethology, William Karz of LA Inc. and Nicole Gustas of Monterey County CVB.
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
Every kind of content publishing and management is demanding and delicate work. Creating and managing good content is not a fluke; it’s rather a result of good conception and planning, stringed production, successful distribution, and at the end, steady optimization and monitoring. Especially in social media management and publishing, the general need is to reach the largest possible target audience with your catchy and useful content in an elegant style. Of course, social media publishing should be multi-channel.
Under the major topic of social media management tools, multi-channel publishing and scheduling several tools help to manage the content. Some of these tools have just social media content management features with engagement metrics, while some have advanced capabilities such as monitoring, tracking, analytics, alerts, CRM and so on. The options for compatibility vary for brands, depending on their business needs and social media engagement strategy.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Delivered presentation to 6 offices / over 700 real estate agents. Teaching how to embrace social networks as a tool to drive traffic, increase their visibility and make sales happen!
I recently designed this campaign for a local Real Estate agent.
She asked me to design a campaign that would use the internet to help her connect with professional families relocating to Houston, TX.
The campaign includes a Website; Blog; and Facebook, Twitter and Pinterest accounts.
With Facebook Locations, you can connect and manage all your business locations on Facebook to power local Pages and local awareness ads (parent-child structure).
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration. These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
57 Channels (And Nothing On) – Marketing Channel
Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
How Response Channels Differ – Email, Phone, Chat and Walk
In An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration.
These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
- Howard Tager, CEO, Tiger Lead Solutions
- Peggy Hale, Vice President of Sales, Marketing & TrainingMorgan Properties
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
- Doug Miller, President, Satisfacts
- Greg Lozinak, Chief Operating Officer, Waterton Residential
Resolving the Data Controversies
Since marketers started counting page views and clicks, owners, ILS sites, lead trackers, call centers and others have disagreed about where traffic comes from, what gets counted and what the implications are. We’re going to ask an owners who care about precision to address: persistent attribution errors, shifting definitions of metrics, and the structural problems inherent in using data from different sources to draw conclusions. Our hope is to end some of the whispering campaigns and get some clarity on at least some basic measures of advertising effectiveness and where the data should come from, and how analyzed.
- Darcey Forbes, Director of Marketing, Essex Property Trust
- David Seiler, Executive Vice President, Trinity Property Consultants
- Matthew Kilmurry, Director of Interactive Marketing, The Bozzuto Group
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
- Virginia Love, Vice President of Marketing, Waterton Residential
- Stephen Foster, Realtor, Macdonald Realty Victoria Inc.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
Creating Excellent Property Photography
Mike Miriello, creator of the Real Estate Photography podcast available on iTunes is going to photograph two Washington, DC-area properties and use them as case studies to walk through how good photography can be created, the tools to manipulate it, and how it can be syndicated and distributed. Mike will show us the power of imagery done right, and what to ask for from your photographers (or when you do it yourself.)
Mike Miriello, Principal, Miriello Photography and Producer of the Real Estate Photography iTunes Podcast
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
I Work By Myself: Marketing Tactics That Work for Small Owners and Small Departments Small companies and single-member departments often struggle under the weight of their marketing choices and how to think about them in a structured way. Rather than present yet another marketing plan template, we’re asking innovative thinkers to come up with prescriptive plans to advise small companies and simply recommend time- and cost- effective tactics all at once. The focus of this session will be on delivering, ordered, contextual lists that are rank-ordered in terms of priority.
Matt Adler, Principal, Adler Development
Heather Campbell, Vice President of Marketing, Riverstone Residential
Bill Szczytko, Director of IT, Maryland Management
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) Forget the fact that only about half of the sales calls to a property ever get answered, this session will humorously explore what happens when prospects call or show up and they actually make contact with a leasing professional. While it’s fun to blame the advertising sites for lead quality, there are clearly opportunities for executives to pay closer attention to training and compliance in the sales organization. Presenters will discuss their own companies lead handling with real examples, and some of the steps they take to ensure that prospects have the best possible experience. This session will use playback of actual inbound prospect calls to frame the discussion.
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
17. Rapleaf | About Rapleaf Universe Who – demographics Where – footprint online What – affinities, interests With Whom – friend connections Rapleaf Process vivek@rapleaf.com / @vsodera 4 4
20. Social Media Trends Trends -Facebook is new webpage -Socialized commerce -FB Connect massive ad network (100MM) -Content distribution timescale: Past (Asynchronous) Present (Realtime) Future (Intent) Blog/Reviews Twitter/Foursquare Plancast -Social broadcasting is on the rise vivek@rapleaf.com / @vsodera 7
21.
22. Ping potential ambassadors or influencers with special offers & incentives
23. Ping groups of friends-Ping folks that change location (via LinkedIn, etc) Case Study: Cosmetics Company -Company wanted to expand FB fan base -We identified which customers were on FB -Company sent targeted email to FB customer base to fan on FB fan page -Company fanbase grew 10,000% in weeks >50% on Facebook vivek@rapleaf.com / @vsodera 8
24. Email-to-Social: Identify Influencers Social Influencers Can Broadcast Your Message Influencers – Targets for word-of-mouth marketing campaigns Friend counts of customers Case Study: CPG -CPG interested in leveraging 'mommy bloggers' for brand equity purposes -Un-anonymized customer set (4M) -Identified socially influential 'soccer moms' -CPG reached out to influencers & had them participate in blog/Twitter campaign vivek@rapleaf.com / @vsodera 9
29. Facebook – Measure Social Media Sabermetrics -Identify your business goals -Set your Key Social Performance Indicators (KSPIs) -Develop low-investment programs that should drive KSPIs -Optimize tactics based on performance of KSPIs Standard KSPIs -Subscribers (email, RSS, or notifications) -Content consumption -Socially-indexed conversations -UGC (photos/videos/wall posts added by fans) -Pageviews -Number of fans -Number of comments/likes -Time engaged with the site -Total unique visitors vivek@rapleaf.com / @vsodera 11 *credit: Ian Schafer & Tyler Willis
31. Facebook – Make Your Fanpage Sexy Involver: vivek@rapleaf.com / @vsodera 13
32. Facebook – The New Webpage Great Examples: Traffic Email address capture form (leads) vivek@rapleaf.com / @vsodera 14
33. Facebook – Be Social Yet Professional Social Media is One Big Cocktail Party Be Professional Embrace the Community -Make it aesthetically pleasing (Involver) -Ask questions/get feedback (Brandglue) Online Offline vivek@rapleaf.com / @vsodera 15
34.
35.
36. Call your fans to action (ask for comments) –Not Great: Better: “Units available here: [link]" “How important is the community environment when selecting an apartment to rent? (BTW, we've got special discounts ` on the following units: [link])" vivek@rapleaf.com / @vsodera 16
37. Twitter – Setting Up Your Page Twitter Page -Don’t tweet crap…learn from Shaq -Tweet open listings and vacancies -Alert tenants of apartment updates -Engage influencers & potential ambassadors -Beautify your Twitter page & provide contact info - Twitter Search Basic Monitoring Advanced Monitoring -TweetDeck, Hootsuite, etc. -Track/monitor your company’s mentions + competitor’s -Stream tweets from apt hunters -Radian6, Visible Technologies, etc. -Advanced analytics in monitoring your company + competitors -Sentiment analysis vivek@rapleaf.com / @vsodera 17
38.
39. Learn from U-Haul: Monitor your company for negative sentiment and reach out to Twitterers ASAP
40. Track: Periodically measure aggregate sentiment and aim to continually increase in positivityvivek@rapleaf.com / @vsodera 18
41. Foursquare This Year’s Twitter -Users check-in their location & broadcast to friends -Combines the buzz of geo + realtime -Users incentivized by points, badges, & mayor offers Distributed Marketing -Tenants check-in and broadcast to friends that they’re currently at their apt (friends likely to stop by and be exposed to apartment surroundings) -Encourage tenants to check in Mayorship -Engage and embrace loyal tenants -Offer incentives to Mayor of apt (5% off rent or reserved parking spot) vivek@rapleaf.com / @vsodera
42.
43. Add unique tips and to-dos for local restaurants, retailers and other venues.
44. Offer a reserved parking spot to the “Mayor” of your community.
45. Use the “Shout” feature to let locals know about upcoming parties or other open events at your community.
46.
47. Get out in the neighborhood and help more businesses create their own Foursquare deals.
48. Create a referral special for Foursquare users, or offer a freebie for stopping by your leasing office.
49. Link your Foursquare account to Twitter, then check in around town to share local hidden gems with your network.
50. Partner with a local coffee shop or bar to offer a special discount to their customers “brought to you by XYZ Apartments.”vivek@rapleaf.com / @vsodera 20 *credit: Mike Whaling/30lines
51.
52. Moving In Comcast, Bed Bath & Beyond coupons
53. Pool party / BBQ Conditional sponsorship of food/drinks
54. Local events Email, tweet, or message tenantsvivek@rapleaf.com / @vsodera 21
55. Additional Platforms Yelp -Monitor reviews for current and existing tenants and outreach -Pro-actively upload images and content Augmented Reality -Minority Report like technology -UDR gets it Slideshare -can upload 1-2 page sales material on apartment listings -can capture leads thru embedded lead collection form: http://www.slideshare.net/business Myspace/Hi5/Bebo/Friendster/etc. -niche targeting: middle America, Latinos, African Americans, etc. vivek@rapleaf.com / @vsodera 22
71. Target Ads Based on Social Data Target: -existing fans/followers -friends of current fans/followers -existing & prospective tenants -friends of tenants -fans/followers of competitors -custom & built out segments YOUR AD HERE YOUR AD HERE vivek@rapleaf.com / @vsodera 25