The document discusses various social media marketing strategies and platforms. It provides information on setting up profiles, pages and groups on platforms like Facebook, LinkedIn, Twitter and Google Maps to promote businesses. It emphasizes expanding connections and engagement on these channels to find new customers and clients through interactions, content sharing and events. Regular posting of updates and messages is recommended to keep groups and communities active.

1. The Big Deal over Social Media Marketing MarketingNatalie GuseUltimate Ways to promote yourself and your business!

2. Social Media MarketingTraditional MarketingMarketing Process! Social Media Marketing! Social Media Platforms! Summary!

3. Marketing Strategies?

4. Market a product by using marketing tools! Spread out your message to the world! But it is more!

5. Producing a product and market it by using : PricePlaceProductPromotion

6. Threats + OpportunitiesWeaknessesStrengthTARGET MARKET! TARGET MARKET! Strategic PlanningGoalsPositionVisionMissionOperative PlanningPricePlaceProductPromotion

7. External AnalysisInternal AnalysisLocationCompetitorsLocation MarketsLocationEnvironmentPotential-AnalysisCompetitorsAnalysisTarget GroupsEnvironmentAnalysisStrenght + WeaknessesOpportunities +ThreatsPositioningImageAnalysisEntireAnalysis

10. Threats + OpportunitiesWeaknessStrengthsTARGET MARKET! TARGET MARKET! ActionsGoalsPositionVisionMissionPublic RelationsSocial-NetworkingCooperationRadio/TVEventsAdvertisingE-Mail Marketing

11. You want…Satisfied CostumersCustomersYour Business! Public RelationsSocial-NetworkingCooperationCustomerRelationsBusinessesMarketingRadio/TVEventsOnline VisibilityReputationAdvertisingE-Mail MarketingProfessional MarketingGood ImageWe can use these marketing strategies to get them!

12. Social Media MarketingTraditional MarketingMarketing Process! Social Media Marketing! Social Media Platforms! Summary!

13. Social Media Marketing is a Journey!

14. Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time.Social Media MarketingAt its most basic sense, social media is a shift in how people discover, read and share news, information and content. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

15. .Facebook is used in more than 35 different languages and 170 countries and territories.The Big Deal over Social Media Marketing MarketingNatalie GuseIf Facebook was a country it would be the 8th largest country in the world! 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica.

16. The Big Deal over Social Media Marketing MarketingNatalie Guse There are 87% more online social media users now than in 2003, with 883% more time devoted to those sites. In the past year, time spent on social networking sites has surged 73%.

17. In February 2009, social network usage exceeded web-based e-mail usage for the first time:

18. Interact with costumers! YOUCommunicate!Share!Socialize!

19. CommunicateInteractSocializeShareCommunicate w. costumers

20. Stay in contact

21. E-Conferences

22. E-Interviews

23. Build own networks

24. Invite your contacts

25. Interact with costumers

26. Example: NING, MEETUP

27. Create public profiles

28. Stay in contact

29. Example: LINKEDIN, XING, FACEBOOK

30. Promote Infomercial

31. Promote Business

32. Publish press releases

33. Example: YOUTUBE C I S S

34. Communicate!YOUInteract with costumers! Share!Socialize!

35. CommunicateOverview Directories and Shopping Sites!

37. InformationDescriptionUse/BenefitGoogle Maps (for a time named Google Local) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous contries around the world. According to one of its creators (), Google Maps is "a way of organising the world's information geographically Get a listing

38. Make your business visible

39. People can find your businessGoogle MapsCategory: DirectoryPrimary Value: Strong profile rankingUser: N/A

42. InformationDescriptionUse/BenefitThrough yelp you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews. Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com's traffic has doubled in the period between October 2008 and March 2009. Make your business visible

43. Get a listing

44. People can find your business

45. You can find other local businesses. YELPCategory: DirectoryPrimary Value: Strong profile rankingUser: N/A

46. InformationDescriptionUse/BenefitBusiness.com is the leading business search engine and directory and pay-per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses, and enables advertisers to reach these users wherever they are across the business Internet through premier partners, including Entrepreneur, Hoovers, Financial Times and Internet.com.Make your business visible

47. Get a listing

48. People can find your business!

49. You can find other local businesses. Business.comCategory: DirectoryPrimary Value: Strong profile rankingUser: 40.000.000http://www.business.com/info/aboutus.asp

51. InformationDescriptionUse/BenefitYELLOWPAGES.COM LLC is a wholly owned subsidiary of AT&T. As a leading Internet Yellow Pages and search directory, YELLOWPAGES.COM is uniquely able to offer searchable directory listings. Whether you're looking for a particular item, business, event, location or service, YELLOWPAGES.COM is your trusted online source for comprehensive national and local business information.The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches. Make your business visible

52. Get a listing

53. People can your business

54. You can find other local businesses etc. thereYellowpagesCategory: DirectoryPrimary Value: Strong profile rankingUser: 100.000.000 monthly consumer business searches

55. http://www.yellowpages.com/

56. InformationDescriptionUse/BenefitLocal.com is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products including subscription, pay per click, banner and pay per call ad products. Local.com consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore.Make your business visible

57. Get a listing

58. People can find your business!

59. You can find other local businesses.

60. Advertisement PackagesLocal.comCategory: DirectoryPrimary Value: Strong profile rankingUser: 19.000.000 consumers

64. InformationDescriptionUse/BenefitSuperpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews. Make your business visible

65. Get a listing

66. People can your business!

67. You can find other local businesses.

68. Advertisement PackagesSuperpages.comCategory: DirectoryPrimary Value: Strong profile rankingUser: N/A

69. InformationDescriptionUse/BenefitSecond Life (SL) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewerenables its users, called Residents, to interact with each other through avators. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeis for people aged 13 to 17.Make your business visible

70. Get a listing

71. People can your business

72. You can find other local businesses.

73. Create your store

74. ImageSecondlife.comCategory: Virtual WorldPrimary Value: ImageUser: N/A

76. InformationDescriptionUse/BenefitKaboodle is the most fun social shopping network on the web! It's a place where you can express your own style and meet other stylish people by discovering, recommending, and sharing products.Most exciting, Kaboodle allows you to add and save products from almost anywhere on the web to your shopping lists and wish lists with the easy-to-use Kaboodle button. The button automatically downloads the essential details of a product, including its image, short description, and price and saves it to your list of choice. Make your business visible

77. Get a listing

78. People can find your business!

79. You can find other local businesses there

80. Advertisement Packages

81. Share your products with other peopleKaboodleCategory: Shopping SitePrimary Value: Strong profile rankingUser: N/A

84. CommunicatePress Release Sites!

85. InformationDescriptionUse/BenefitReddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting system that is open to all its users. Using complex filters, Reddit also provides a list of recommended links for each individual user, that are based on their voting habits. Like Digg or StumbleUpon, getting on Reddit’sfrontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog.Make your business visible

86. Submit a link

87. People can find your business

88. Submit an articleReddit.comCategory: BookmarkingPrimary Value: Strong profile rankingUser: N/A