Twitter, Foursqaure, Groupon & More to Incorporate Into Your Social Media Paln.
Presented March 25th at the WACVB Tourism Tech Summit by Mike Rosenberg of ethology, William Karz of LA Inc. and Nicole Gustas of Monterey County CVB.
The document discusses 5 ways for companies to encourage customers to share content on social media. They are: 1) Turn sharing into a game by holding contests and competitions; 2) Identify, recognize and reward influential customers who drive traffic; 3) Appeal to customers' sense of altruism by associating sharing with charitable causes; 4) Give customers something exclusive for sharing, like early access to products; 5) Let customers co-create value by choosing discounts or products. The goal is to provide compelling reasons for customers to become advocates by sharing content across their social networks.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
The document discusses 5 ways for companies to encourage customers to share content on social media. They are: 1) Turn sharing into a game by holding contests and competitions; 2) Identify, recognize and reward influential customers who drive traffic; 3) Appeal to customers' sense of altruism by associating sharing with charitable causes; 4) Give customers something exclusive for sharing, like early access to products; 5) Let customers co-create value by choosing discounts or products. The goal is to provide compelling reasons for customers to become advocates by sharing content across their social networks.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Comic Relief wanted to better understand the impact of its campaigns on social media and increase engagement. It used Brandwatch to analyze over 2 million social mentions over two months. Brandwatch allowed Comic Relief to see which campaigns and celebrities drove the most positive engagement and how sentiment changed over time. This data helped Comic Relief optimize campaigns and identify opportunities like increasing engagement from US audiences.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Influencer Fraud The Influencer Marketing Manager's PlaybookHarsha MV
This document discusses influencer fraud, providing statistics on its prevalence, examples of how it occurs, and perspectives from industry experts. Some key points:
- A 2018 study found that over 50% of engagements on sponsored Instagram posts were fake, with 82% of comments coming from bots.
- 12% of UK influencers were found to have purchased fake followers in the first half of 2018.
- Influencer fraud ranges from simply buying fake followers to creating entirely fake social media profiles to promote paid posts, sometimes misusing real people's identities and details.
- A company called Devumi made millions selling fake followers and engagements, creating over 3.5 million automated Twitter accounts.
It’s rare that people will stumble upon your content by accident. It needs a good promotion plan that combines paid, owned, and earned. So maybe you’ll buy a Facebook ad, include it in a blog post on your website, and earn coverage in the newspaper. But as social media evolves, the definitions of paid, earned, and owned media have started to blur together. Now it’s a matter of integrating all three for maximum exposure of your content.
You’ll want to join our panel of experts to learn:
-How social blurs the lines of paid, owned, and earned media.
-How paid, owned, and earned work together.
-The increasing importance of earned media.
-Measuring the value of media.
Márcia Augusto - Social Messaging App - Content and Referral MarketingMárcia Augusto
The document discusses referral marketing and provides examples. It begins by defining referral marketing as person-to-person communication between individuals regarding a brand, product or service. It then discusses different types of referrals like from friends/family, publications, reviews, and influencers. The document provides examples of referral marketing apps and campaigns. It emphasizes building trust and engagement between brands and customers to encourage organic referrals over paid referrals. Overall it promotes the power of word-of-mouth recommendations for marketing.
The document summarizes the key aspects of partnering with Gay Travel, a media company that markets directly to LGBT travelers. Some key points:
- LGBT travelers spend over $70 billion annually on travel and 53% more than heterosexual travelers.
- Gay Travel's website receives over 1 million visitors annually who rely on it to research gay-friendly travel options.
- Advertising and special offers on the site and through social media/partners can help hotels better market and book LGBT travelers.
- There are no booking or commission fees for hotels, allowing them to retain all revenue from bookings.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
Travelzoo is a company founded in 1998 that provides travel deals to consumers through partnerships with travel agencies. While it initially interacted with over 1 million US members by 2000 and 7 million by 2003, it now focuses on increasing engagement on social media platforms beyond just Facebook. The document proposes a plan to increase traffic to Twitter by 25% in 6 months by boosting consumer interactions there by 10% and using Facebook to advertise the website and other social media. Targeting families seeking affordable vacations and cruises, strategies include restricting some deals to Twitter followers and running Instagram contests for travel experiences. This aims to make Travelzoo's platforms more active and attract customers, deals, and revenue while connecting with target audiences.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
The document discusses using social media to connect brands to customers. It covers inbound and outbound marketing, finding and engaging audiences through social networks like LinkedIn, Twitter, Facebook and mobile apps. Content is key - it should be simple, unexpected, concrete, credible and emotional. Social media allows listening to customers and competitors. Goals and metrics must be set to measure success. Integrated marketing across multiple channels is most effective.
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
Comic Relief wanted to better understand the impact of its campaigns on social media and increase engagement. It used Brandwatch to analyze over 2 million social mentions over two months. Brandwatch allowed Comic Relief to see which campaigns and celebrities drove the most positive engagement and how sentiment changed over time. This data helped Comic Relief optimize campaigns and identify opportunities like increasing engagement from US audiences.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Influencer Fraud The Influencer Marketing Manager's PlaybookHarsha MV
This document discusses influencer fraud, providing statistics on its prevalence, examples of how it occurs, and perspectives from industry experts. Some key points:
- A 2018 study found that over 50% of engagements on sponsored Instagram posts were fake, with 82% of comments coming from bots.
- 12% of UK influencers were found to have purchased fake followers in the first half of 2018.
- Influencer fraud ranges from simply buying fake followers to creating entirely fake social media profiles to promote paid posts, sometimes misusing real people's identities and details.
- A company called Devumi made millions selling fake followers and engagements, creating over 3.5 million automated Twitter accounts.
It’s rare that people will stumble upon your content by accident. It needs a good promotion plan that combines paid, owned, and earned. So maybe you’ll buy a Facebook ad, include it in a blog post on your website, and earn coverage in the newspaper. But as social media evolves, the definitions of paid, earned, and owned media have started to blur together. Now it’s a matter of integrating all three for maximum exposure of your content.
You’ll want to join our panel of experts to learn:
-How social blurs the lines of paid, owned, and earned media.
-How paid, owned, and earned work together.
-The increasing importance of earned media.
-Measuring the value of media.
Márcia Augusto - Social Messaging App - Content and Referral MarketingMárcia Augusto
The document discusses referral marketing and provides examples. It begins by defining referral marketing as person-to-person communication between individuals regarding a brand, product or service. It then discusses different types of referrals like from friends/family, publications, reviews, and influencers. The document provides examples of referral marketing apps and campaigns. It emphasizes building trust and engagement between brands and customers to encourage organic referrals over paid referrals. Overall it promotes the power of word-of-mouth recommendations for marketing.
The document summarizes the key aspects of partnering with Gay Travel, a media company that markets directly to LGBT travelers. Some key points:
- LGBT travelers spend over $70 billion annually on travel and 53% more than heterosexual travelers.
- Gay Travel's website receives over 1 million visitors annually who rely on it to research gay-friendly travel options.
- Advertising and special offers on the site and through social media/partners can help hotels better market and book LGBT travelers.
- There are no booking or commission fees for hotels, allowing them to retain all revenue from bookings.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
The document provides guidance for social marketing planning in 2015. It summarizes what changed in social media in 2014, including the growth of Instagram and new behavioral targeting on Facebook. It then offers recommendations for capitalizing on these changes in 2015, such as investing more in Instagram, leveraging behavioral targeting on Facebook, and engaging influencers. The overall message is that social audiences and capabilities continue expanding, so brands should adapt their strategies accordingly across channels like Instagram, Facebook, and through influencer marketing.
The document discusses opportunities for brands on social media. It notes that 25% of search results for major brands link to user-generated content, and that people trust peer recommendations far more than ads. While traditional media exposes brands in a one-dimensional way, social media allows brands to showcase different facets through direct interaction. However, social media is saturated with user-generated content, making it difficult for brands to compete and get their messages viewed. Success requires engaging social media users with highly relevant and entertaining brand content and conversations.
Travelzoo is a company founded in 1998 that provides travel deals to consumers through partnerships with travel agencies. While it initially interacted with over 1 million US members by 2000 and 7 million by 2003, it now focuses on increasing engagement on social media platforms beyond just Facebook. The document proposes a plan to increase traffic to Twitter by 25% in 6 months by boosting consumer interactions there by 10% and using Facebook to advertise the website and other social media. Targeting families seeking affordable vacations and cruises, strategies include restricting some deals to Twitter followers and running Instagram contests for travel experiences. This aims to make Travelzoo's platforms more active and attract customers, deals, and revenue while connecting with target audiences.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
The document discusses using social media to connect brands to customers. It covers inbound and outbound marketing, finding and engaging audiences through social networks like LinkedIn, Twitter, Facebook and mobile apps. Content is key - it should be simple, unexpected, concrete, credible and emotional. Social media allows listening to customers and competitors. Goals and metrics must be set to measure success. Integrated marketing across multiple channels is most effective.
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
All Media by Nature is Social.
What we have begun to refer to as Social Media is better described as:
Computer Assisted Social Interactions.
This Presentation provides an overview into the need to practice Planning as a discipline and the ways that Magazines and publishing can leverage such thinking. This was presented to the City and Regional Magazine Association (CRMA) at their annual conference.
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
Digital marketing concepts explored include SEO, online reputation management, social commerce, influence marketing, social rewards, mobile marketing, and social media. SEO involves optimizing keywords to rank highly in search engines. Managing online reputation is important as social media gives power to consumer comments; being active and engaging builds visibility. Influence marketing identifies influential social media users to promote brands. Social commerce uses social sharing to drive product deals and customer reviews. Mobile marketing engages customers through location-based services.
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
Using Crowdfunding to Market your Business & How to Run a Six-Figure CampaignHyperstarter
Crowdfunding isn't just about raising capital for startups, it can also be a great way to give your business a big marketing push - and one that pays for itself. According to the biggest Crowdfunding site Kickstarter only 30% of all campaigns reached their minimum funding goal. So in this session Giles will show you exactly how to make your campaign successful, and explain how it can be a great marketing channel for your existing business. See more at https://www.hyperstarter.com/about
Traditional advertising like billboards is becoming less effective due to information overload and people ignoring advertisements. Digital and social media advertising is more effective by building relationships with consumers rather than just grabbing their attention. Nearly half of consumers use social media to research purchases and social media produces almost double the marketing leads of other traditional methods. Companies need to find and support customer influencers on social media to help promote their brand through genuine recommendations within a consumer's social network.
The rise of the social advertiser pivot july 2011ricardodepaula
The report discusses the rise of social advertising as consumers spend more time on social networks. It summarizes the findings of a survey of 230 marketing professionals about their use and perceptions of social advertising. Key findings include that over 85% are currently experimenting or plan to use social advertising in the next year, and 54% are satisfied with their results so far. Facebook, Twitter and YouTube are the most commonly used platforms for social advertising currently. Measurement of ROI and outcomes is seen as the biggest challenge to further adoption.
The rise of the social advertiser_pivot_july 2011AriadnaMB
The document summarizes key findings from a survey about social advertising conducted by Pivot. It finds that most brands plan to experiment with or are currently using social advertising. Major platforms like Facebook, Twitter and YouTube dominate current social advertising plans. The perceived advantages of social advertising include that it is gaining momentum and can enhance other marketing efforts. Objectives for social advertising varied but included supporting new products, engaging customers, and growing communities. Most integrate social media into broader advertising campaigns.
Capitol Broadcasting Company - Boost Your Business - October 2011WRAL
The document discusses how businesses can integrate social media into their marketing plans. It provides tips on using different social media platforms like Facebook, Twitter, and location-based services. It emphasizes that social media should be part of an overall marketing strategy and businesses should engage audiences by sharing relevant content and encouraging interactions on social media.
This document summarizes a presentation about public relations strategies for reaching millennials. It discusses the importance of using social media platforms like Instagram, Snapchat, Facebook, YouTube, LinkedIn and Pinterest to engage millennials. Specific tips included creating shareable visual content, collaborating with influencers, being transparent and authentic, and showing customers that your brand shares their values through social causes. Traditional media is still important but must be balanced with new media approaches to reach millennials accustomed to consuming news on their smartphones.
An advanced guide to social media marketing - by Simply ZestyTâm Nguyễn Đức Minh
KFC launched a successful mobile advertising campaign using augmented reality. When users held their phones over KFC packaging, it would overlay animations and additional information about products. Augmented reality allowed KFC to interact with customers in an innovative new way that took advantage of mobile capabilities. The presentation also discussed trends in mobile advertising, with banner ads declining in effectiveness and opportunities growing for ads integrated into mobile apps, games, and social media newsfeeds tailored to each user. Overall, mobile offers huge potential for targeted advertising but also challenges to engage users on a small screen.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
C:\Users\Jenny Mc\Desktop\Ihf Conference Presentation March 2010 Slide ShareiZest Marketing Group
Digital marketing is being affected by new media technologies that are fragmenting audiences and giving consumers more control. While traditional marketing principles still apply, they must be adapted to this new landscape. Specifically, marketers should shift from passive to active engagement with customers, focus on quality over quantity on social media, and empower customers through engagement and two-way conversations rather than one-way advertising. Examples provided include using social networks like Facebook, Twitter, LinkedIn and location-based apps like Foursquare to interact with customers and learn more about their experiences.
Awesome Lesson: Digital Advertising ExplainedPepper Gang
Pepper Gang held a digital advertising at Emerson College to help potential marketing students learn the real-world digital marketing landscape and how to apply theories to actual ad campaigns with creativity. In the presentation, you will learn about the general introduction to digital marketing and online advertising. Then Oz, the speaker and Pepper Gang Co-Founder, went deeper into the details of Google AdWords, explaining how the largest internet advertising network works. You can also learn about the process of creating an ad campaign from client's profile to target audience definition to keywords research to campaign creation. Check out this complete lesson and let us know if you have any questions.
We constantly put down out thoughts on digital marketing at Pepper Hub. Learn more there: www.peppergang.com/blog
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Similar to WACVB-Presentation twitter-foursquare-groupon-2011 (20)
Traditional PR Transformation: Maximizing PR for SearchMike Rosenberg
#CommCon2019 Presentation on SEO for PR
Many traditional communications professionals may be surprised to learn they’ve been part of the “IT” crowd all along. In fact, we’re leading the way. Due to continued competition and Google’s ever evolving ranking algorithms, it continues to be difficult to achieve high rankings in Google for a website. Instead of completely removing “traditional” PR’s role, now the most technical search marketer must rely on our savvy to take their Search Engine Optimization (SEO) to the next level.
This presentation offers attendees a deeper understanding of the SEO game, instilling them with the confidence, language and basic understanding to insert their skillset into any digital or website discussion. We’ll then delve into how to transform typical PR strategies to include SEO results. And finally, we offer hands-on practical tips that should be infused into any digital PR campaign.
Promote Yourself and Your Listings through Social Media Mike Rosenberg
Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including:
- When, what & how to post
- Deep dive into topic ideas
- Time savers & organization hacks
- Hand-select your audiences based on income, zip code & more
Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.
Social Media Presentation for Pearl District for SEMpdxMike Rosenberg
This document outlines a presentation for the Pearl District Business Association on using social media. It discusses targeting different audiences on social media and establishing a posting frequency through trial and error. It provides ideas for content topics like industry, local and partner news to share, and suggests automation tools to post across multiple social media platforms. Finally, it offers tips for different types of content on Facebook and using promoted posts. The overall goal is to help businesses in the Pearl District effectively utilize social media.
This document outlines 10 steps to online marketing success. It begins by advising businesses to assess their opportunities by researching metrics like current traffic and conversion rates. It then discusses developing a comprehensive online strategy including search engine optimization, paid search, social media, and content marketing. Each tactic is explained in detail with examples. It emphasizes regularly tracking performance, testing optimizations, and continuing education to improve over time. The 10 steps are presented as an ongoing cycle to achieve online success.
The document discusses the future of search and search engine optimization (SEO). It contains the following key points:
1. The future of search may involve less direct searching and more interaction through communities and social sites, potentially replacing search engines. Success relies on a brand's ability to consistently provide value.
2. Search engines will continue to evolve to provide the best broad mechanism for answering questions globally. Key aspects will include improved relevance, content types, structured data, mobile capabilities, and user data capture and targeting.
3. Visitor behavior data and metrics like clickthrough and retention will increasingly drive search engine rankings, making on-site and off-site optimization necessary but focus on user experience critical.
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document outlines 10 steps for online success presented by Mike Rosenberg. The steps include assessing opportunities, researching keywords, establishing metrics, analyzing competition, creating a marketing strategy, writing great content, tracking performance, testing and optimizing, staying educated, and repeating the process. Case studies are provided on keyword research driving mix, paid search campaigns for Liftopia, and a social media strategy for an OMSI event that increased sales and attendance.
Winning With Marketing Dollars Boutique & Lifestyle Lodging Association P...Mike Rosenberg
Presented by Mike Rosenberg of EngineWorks.
Trying to justify ROI for online marketing strategies? Looking to develop a plan for your web-based communication initiatives? This BLLA webinar offers an actionable plan for success.
Gain direct insight into how to leverage data-driven, ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
This presentation discusses how social media can benefit businesses and provides case studies of how different organizations successfully used social media. It outlines key elements of social media campaigns including defining goals, strategy, content creation, and tracking/measurement. Case studies include a science museum gala that sold out and increased donations through social media, a city that sold wine event tickets and boosted lodging visits, and a resort that significantly increased bookings and revenue from social media. The presentation concludes by discussing tools for measuring social media performance and notes that engagement cannot always be quantified.
The document discusses search engine marketing strategies. It notes that most new online visitors arrive through search engines and that pay-per-click advertising can be optimized to dramatically improve returns. Case studies show how keyword research, ad testing, and integrated search campaigns increased traffic, conversions, and revenue for clients. The company presented, EngineWorks, provides search engine optimization, social media marketing, and paid search services with a focus on data-driven strategies and measurable returns on investment.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
1. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan Social Media Intelligence Trackaudience sentiment, content demand, media type, and location. Understand the opportunity beyond current efforts and brand. Gain understandingof audience desire for content, the places conversations are happening, the context, and how to participate.
12. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan Checkins drive growth 10 most active stores each had a 4% sales increase 44% of participants had never visited a Murphys before joining the program Whrrl users visit Murphys twice as often as non-users Whrrl users spend twice as much as non-users 85% of users chose Murphys over another gas station due to the Whrrl program
17. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan Daily Deals, Local Deals, Group Deals, Flash Deals…
18. Groupon, LivingSocial…the big guys Dominant Players in the Space Groupon redefining what travel is “Anytime you leave your front door”, Rob Solomon, President & COO LivingSocialone deal per day Social ensures your content created is in the right context, appears in the right venues, and supports consumer intent.
19. Groupon Merchant Center Dominant Players in the Space Groupon redefining what travel is “Anytime you leave your front door”, Rob Solomon, President & COO LivingSocialone deal per day Social ensures your content created is in the right context, appears in the right venues, and supports consumer intent.
20. How to Leverage I have a deal, now what? Share redefining what travel is “Anytime you leave your front door”, Rob Solomon, President & COO LivingSocialone deal per day Social ensures your content created is in the right context, appears in the right venues, and supports consumer intent.
21. Groupon, LivingSocial…the big guys Dominant Players in the Space Groupon redefining what travel is “Anytime you leave your front door”, Rob Solomon, President & COO LivingSocialone deal per day Social ensures your content created is in the right context, appears in the right venues, and supports consumer intent.
31. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan SEO (Links) Don’t forget about the SEO value available Groupon itselfis a value link. Link Baitpromote around &/or after your promotion. Links created by ‘hype’ & reposting around your deal
32. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan What Should CVBs Do? How Do I Become the Most Valuable Learnknow the options available (locally and nationally) Facilitate help your members/stake holders use daily deals efficiently Createyour own deals with local merchants Host them? Hire right for social
33.
34. Why: Take the opportunity to be seen as a leader in the industry, protect your destination’s businesses and coordinate cross-promotional opportunities
35. What: From what it takes to put a deal together to the bottom line results of a modern "limited time only" offer and the pitfalls that need to be cautioned
36.
37. How often do you run them and the fear of cannibalizing your market
49. How the consumer has changed their purchasing methods
50. Expiration Dates – LA Times article people will be familiar with: http://www.latimes.com/entertainment/news/la-et-onthemedia-20110119-2,0,4584076.story
90. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan Twitter Concierge: Marketing Current Assets
91. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan Twitter Concierge: Marketing Current Assets
92. Twitter, Foursquare, Groupon and More to Incorporate Into Your Social Media Plan Twitter Concierge: Marketing Current Assets
Editor's Notes
Social Media Intelligence: Use social media monitoring technology to track audience sentiment, content demand, media type (videos, images, copy), and location (blogs, social networks, websites, etc.) as it relates to demand based topics and conversations in order to gain an understanding of the opportunity beyond current efforts. The goal of this step is to gain a level of understanding of the audience members themselves, providing value in relation to desired content, the places conversations are happening, the context of the conversation, and how to participate in the larger most effectively.As a stand alone it is your typical ‘Listening Campaign’Use a data mining tool to figure out what folks are saying about a topic (go beyond the brand/destination, but what is associated with it) – Radian6, Revenate, trackur, Google Alerts…with alerts you can’t really compare things.+ Saying about brand+ Topical intereste around it (typical word cloud stuff)+ Where conversations are happening (blogs, social networks)+ Who are the influencers+ Then develop the strategyLot’s of ppl look at the brand – the next step is to look at the topical interestGoes back to the basic Social Media tenant that if you don’t understand what ppl want, how can you engage them?People – are you hitting folks traveling too or influencing folks to travel to you destinationObjectives – what are you trying to accomplish? Are you really gaining a customer?Strategy – are you a facilitator or originator? One-time fire sale or long-term enthusiast? Technology – What’s your demo use? Email, Facebook…does it need to have Smartphone integration?
Replace with Explore Chicago
Good example of how installed app base is not necessarily a predictor for usage in a program – people installed Whrrl just to get these freebies
Dominant Players in the SpaceBasics of how Groupon worksGroupon redefining what travel is “Anytime you leave your front door”, Rob Solomon, President & COOGroupon says 95% of business want to return to Groupon, an academic study (Rice University) says 66% are profitable and only 58% would do it again. Insist that they structure the deals so merchant make out….ave order is $23, the groupon will be $10 for $20 so there is some spend above and beyond…In last year – 1 to 30 countries (400+ cities); 1 mm to 30 mm subscribers; 100 to 3,000 employeesPut groupon in subject line if you want my attentionAll heard of Fairmont in SF…$5 million in a weekendGroupon simply channels the advertising budget of a merchant into the buyer’s pockets (and in Groupon’s, too).1. Where there is either very low (or even zero) cost for the merchant.2. When the merchant can afford a virtually zero margin, but manage to cross-sell something else.3. When there is a chance to create viral buzz.4. When someone had planned to splash money on advertising anyway.Remember redemption rates
Dominant Players in the SpaceGroupon redefining what travel is “Anytime you leave your front door”, Rob Solomon, President & COOGroupon says 95% of business want to return to Groupon, an academic study (Rice University) says 66% are profitable and only 58% would do it again.Don’t expect too much…List of your dealsBusiness ProfileSome Analytics – Gender & Age demos, Geographic Locations, purchase activity timeline
Dominant Players in the SpaceLivingSocialone deal per dayHow many users?TO: We're over 20 million. We added about 6 million new subscribers in January, so it's growing fast.Tim O'Shaugnessy, CEO LivingSocial:Through LivingSocial, Amazon is offering members a $20 Amazon.com giftcard for $10, and has already sold 525,000 cards since it started hitting inboxes last last night/early this AM, making it the most-purchased daily deal offer ever. It's even surpassed Groupon's most popular offer, Gap Inc's discount of $50 in Gap merchandise for $25., which sold more than 441,000 vouchers in August.
LivingSocial Adventures, which are events that are operated by us. We have people in various cities that are working with merchants in very different ways. We did something recently in New York that was called 'Snowtubin' and Tastin'.'" We actually pick you up in Midtown and we put you on a bus and then we take you to a ski resort. There's a slope completely reserved for us for tubing. Then we take you to a microbrewery for a tour and tasting. Then we bring you back to the city. We're working with three different merchants for that - the bus company, the ski resort, and the microbrewery. There's actually a LivingSocial employee that is on that to make sure you have a great time and that business is growing.Living Social Instant…
Google, Yahoo!, Bing, Aol…Google - The new service will look and run similarly to other coupon sites like LivingSocial and Groupon. Basically, you sign up for it and Google will send you a daily email of big discounts in your area. The services run on the power of numbers. Local retailers and companies sign up and give huge discounts on items knowing that they’ll get a giant boost in customers. As I’m sure everyone knows, Google tried to buy Groupon for 5.3 billion Bing - The tool is the creation of Microsoft and The Dealmap, which works to find the best discounts in your area from a host of different websites. The final product will be available on PC and smartphone, and of course you can expect to be seeing it pop up in Bing search results as well. Which has the possibility to be both annoying and helpful: Hastily trying to look up a restaurant address could be buried beneath coupons, but maybe one of those will actually be of service to you. It’s the trade off we’ll all begin to pay more and more as local deal aggregators’ popularity continues to surge. Yahoo! - Groupon deals will be integrated through Yahoo!’s new Local Offers program. Initially, Groupon deals will only be available in the U.S., but plans for international expansion are in place. This is a win for both Groupon and Yahoo. It allows both companies to play off their strengths with Groupon leveraging its breadth and depth of daily deals and Yahoo!’s scale and targeting capabilities highlighted in order to bring the most relevant and useful deals to all Yahoo! users.Aol – Wow.com promises to be different from the plethora of other daily coupon sites out there stating on Wow.com, “Wow provides you and your family with savings at your favorite local and national locations each and every day! Eating, shopping, weekend outings – Wow offers things you want and things you need at a price that makes sense for your on-the-go lifestyle. If you want a deal, we listen and offer up your bargain-of-choice on a silver platter at an astronomically discounted price, helping you stretch your hard-earned dollar to infinity and beyond. So be sure to stay tuned and prepare to be “wowed!”“ You have to print your voucherNYT - TimesLimited features offers from select New York Times advertisers. Each offer is only available for a limited time and in limited quantities.
TravelZoo, Expedia…Travel VetsBig Reach, Travel Specific
SniqueAway (invitation only…think Gilt Groupe/Jetsetter and Rue La La, TripAletz…Travel Newbies
Another alternative is CauseOn, PDX Pipeline…Local Players
Integration, Repository & TrackingSummaryIntegrationStandard plug & play widgets
Integration, Repository & TrackingSummaryIntegrationStandard plug & play widgetsCustom - APIs keep evolving, the ‘Like’ button, ability to influence the look and feel of the integration – ski resort needs snow conditions, weather, and what else is happening…What about integrating your local deals?We don’t have to pick…cross posting of contentContent RepositoryWhere does it ultimately live? (Website, Flickr, Facebook)TrackingBe consistent use a URL BuilderPlan what and how you want to track
Almost lastly…we can’t forget about the SEO value that can be gained from using deals