Are we really able track emotions digitally? We are often tempted to explain a Facebook Like or Twitter Favorite buttons as a digital mean of expressing love for brand or product. But, unfortunatelly, this is rather deceiving prediciton...
Facebook Mobile advertising - options and featuresBrandz Friendz
With 48 % of users logging in via mobile device, Facebook calls itself "A mobile-first company". What does it offer in mobile environment, from apps support, specialised ad formats and to data mining?
Facebook promotions - Timeline based vs. application-based - pros and consBrandz Friendz
Facebook has recently changed its restrictions on Timeline-based promotions. We made big effort in describing every aspect, positive and negative, of both.
Prezentace z konference #NMI13 o gamifikaci a místech v gamifikačním systému produkujících zajímavá data. Proč gamifikaci dělat, jaká data sbírat a jak je využít.
IAC 2013 - Customer Care vs. e-commerce aneb Facebook JE prodejní kanál!Brandz Friendz
Facebook Page, aplikace a reklama může hrát významnou roli ve vašem prodeji. Jen se tak musíte ke své firemní prezentaci chovat: připravovat tak posty, propojovat data, připravovat vhodným způsobem aplikace. Dokážete pak konečně odpovědět na otázky typu kolik stojí a kolik přinese jeden fanoušek a k čemu nám vlastně přítomnost na Facebooku dobrá?
How to get ROI from your invested time, skill and money into Social Media - B...Brandz Friendz
Striving for engagement and analysing Social-Media-only metrics such as Likes and Comments leads into frustration and a feeling that any image of a kitten can beat your well crafted brand-related message in engagement. But Facebook is a money-making machine and its users actually are willing to listen to your advertising messages.
Facebook Mobile advertising - options and featuresBrandz Friendz
With 48 % of users logging in via mobile device, Facebook calls itself "A mobile-first company". What does it offer in mobile environment, from apps support, specialised ad formats and to data mining?
Facebook promotions - Timeline based vs. application-based - pros and consBrandz Friendz
Facebook has recently changed its restrictions on Timeline-based promotions. We made big effort in describing every aspect, positive and negative, of both.
Prezentace z konference #NMI13 o gamifikaci a místech v gamifikačním systému produkujících zajímavá data. Proč gamifikaci dělat, jaká data sbírat a jak je využít.
IAC 2013 - Customer Care vs. e-commerce aneb Facebook JE prodejní kanál!Brandz Friendz
Facebook Page, aplikace a reklama může hrát významnou roli ve vašem prodeji. Jen se tak musíte ke své firemní prezentaci chovat: připravovat tak posty, propojovat data, připravovat vhodným způsobem aplikace. Dokážete pak konečně odpovědět na otázky typu kolik stojí a kolik přinese jeden fanoušek a k čemu nám vlastně přítomnost na Facebooku dobrá?
How to get ROI from your invested time, skill and money into Social Media - B...Brandz Friendz
Striving for engagement and analysing Social-Media-only metrics such as Likes and Comments leads into frustration and a feeling that any image of a kitten can beat your well crafted brand-related message in engagement. But Facebook is a money-making machine and its users actually are willing to listen to your advertising messages.
What To Know About Starting in Social Media Tara Coomans
This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information about social media culture and customer expectations.
Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing specific techniques to help freelancers and solopreneurs launch their businesses, get more clients and properly brand themselves, their products and their services.
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
Big Data & The Role Analytics Can Play In Our OrganizationsAgile Technologies
Identifying patterns of risk performance is critical to anticipating and planning for the unexpected.
-Powerful tools are emerging to help identify patterns and make predictions of potential risks.
-These predictive analytics will allow companies to focus on the real trouble spots and develop the right conclusions.
This session will explore and demonstrate these tools while identifying potential applications and solutions in our day-to-day lives.
At the conclusion of the session participants will understand
-The role that analytics can play in our organizations.
-How these tools can identify elevated risk and help plan effective mitigation strategies.
Guiding principles for brands today on staying current and avoiding brand paralysis. Presented by Angela Connor at the NCPRSA PR and Marketing Seminar on October 10, 2013. See NCCommsSem and #whosebrandisit? (AngelaConnor.com)
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
What To Know About Starting in Social Media Tara Coomans
This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information about social media culture and customer expectations.
Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing specific techniques to help freelancers and solopreneurs launch their businesses, get more clients and properly brand themselves, their products and their services.
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
Big Data & The Role Analytics Can Play In Our OrganizationsAgile Technologies
Identifying patterns of risk performance is critical to anticipating and planning for the unexpected.
-Powerful tools are emerging to help identify patterns and make predictions of potential risks.
-These predictive analytics will allow companies to focus on the real trouble spots and develop the right conclusions.
This session will explore and demonstrate these tools while identifying potential applications and solutions in our day-to-day lives.
At the conclusion of the session participants will understand
-The role that analytics can play in our organizations.
-How these tools can identify elevated risk and help plan effective mitigation strategies.
Guiding principles for brands today on staying current and avoiding brand paralysis. Presented by Angela Connor at the NCPRSA PR and Marketing Seminar on October 10, 2013. See NCCommsSem and #whosebrandisit? (AngelaConnor.com)
Similar to BF on Digitally tracked Emotions, PIAF, 2013 (20)
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. 156 Facebook apps in 2012, over 350 overall
App. 1 600 000 users in our apps
App. 2 870 000 fans in analysed FB Pages
Managing app. 1 000 000 USD in FB Ads
2 gamification systems implemented in last 6 months,
4 en routeBRANDZ
FRIENDZ
Thursday, May 23, 2013
3. GREED
EMOTIONS
BEHINDABUY
1
2
3
4
5
6
"If I make a decision now, I will be rewarded."
FEAR
ALTRUISM
ENVY
"Late decision will helpy my competition win."
“Now or I lose.”
“My purchase will cause good/help someone.”
PRIDE
SHAME
"If I make a decision now, I will look smart."
"If I don't make a decision now, I will look stupid."
*Suggested,
among others, by
Geoffrey James
(@sales_source)
Thursday, May 23, 2013
7. EMOTIONSIN
DIGITAL-
CONCLUSION
WE NEED TO ADD EMOTIONAL ASPECT INTO
DIGITAL ADVERTISING1
2 WE ARE NOT ABLE TO DO IT (YET)
3 BUT WE THINK WE CAN, BECAUSE WE
CAN MEASURE:
Thursday, May 23, 2013
8. EMOTIONSIN
DIGITAL-
CONCLUSION
WE NEED TO ADD EMOTIONAL ASPECT INTO
DIGITAL ADVERTISING1
2 WE ARE NOT ABLE TO DO IT (YET)
3 BUT WE THINK WE CAN, BECAUSE WE
CAN MEASURE:
Thursday, May 23, 2013
11. Social Media (and mainly Facebook) are a unique
general source of user behavioral data.
Except...
The real emotions clearly transformed into a tengible
data marker.
EMOTIONS
BEHIND
DIGITAL
ACTIONS
Thursday, May 23, 2013
13. “SOCIAL
SIPS”
Shery Turkle* speaks about discrete sips of
conversation that are able to fill our need for
recognition, if piled in tens, hundreds or thousands.
We guess that sips are able to satisfy individuals as
well as organizations - as organizations are in fact
socially connected individuals.
Hence here might dwell the global desire of marketers
for Likes, Likes, Likes!
We simply strive for recognition…
We simply strive for love.
*Sherry Turkle is a
psychologist and
professor at M.I.T.
Thursday, May 23, 2013
14. STRIVINGFOR
LOVE Unfortunately, non-loved marks strive for love in an
environment that offers instant, brutal and easily
multiplying feedback.
Thursday, May 23, 2013
22. There already are nice tools:
able to analyze semantic meaning of digital(ized) text,
such as Google Contextual advertising systems
TOOLS&
GADGETS
-
- or recognizing softwares - facial expression analysis,
eye-tracking tools, biosensors collecting data on skin
temperature and conductance (such as Adobe
systems or Affectiva Q Sensors)
Thursday, May 23, 2013
23. Microsoft’s patented emotional-driven advertising
solution performs based on:
TOOLS&
GADGETS
-
-
Monitoring a user's online activity for tone and
content.
Combing through a user's online history, such as
search queries, emails and instant messages, to check
tone.
Examining a user's facial expressions, speech
patterns, gestures and body movements, captured by
image or audio devices.
-*http://www.cbc.ca/news/
yourcommunity/2012/06/
microsoft-patent-tackles-
emotion-based-
advertising.html
Thursday, May 23, 2013
33. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
34. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
35. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
36. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
37. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
38. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
39. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
40. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
41. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
42. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
43. Study conducted by Lithium and the Chief Marketing Officer
Council, sample of 1300 respondents + 132 senior marketers
Thursday, May 23, 2013
44. So it seems that fans are rather greedy bastards than
emotion driven “supporters”, aren’t they?
WEMIS-
UNDERSTAND
THEREASON
OFLIKE
Thursday, May 23, 2013
45. In the Q1of this year, on the sample of over 2,8 million
Facebook profiles “liking” analysed Pages generated
exactly:
3 288 411UnLikes
This is the number of Likes that were taken back.
BROKEN
RELATIONSHIP
Thursday, May 23, 2013
54. HUMBLE
ADVICE
If the number of comments under a post correlates
with the number of sold units positively, focus on
topics that generated comments.
Comment is your new like.
Thursday, May 23, 2013